Core Viewpoint - The implementation of personal consumption loan interest subsidy policies in China aims to lower consumer credit costs and stimulate domestic demand, with China Postal Savings Bank (Postal Bank) actively participating in this initiative to enhance consumer finance services and support economic recovery [1][8]. Group 1: Policy and Market Response - Recent structural monetary policies and financial support measures have been introduced to boost consumer credit, with a focus on sectors like home appliances, automotive, and healthcare [1][8]. - As of June 2025, Postal Bank's personal consumption loan balance exceeded 3.03 trillion yuan, marking a net increase of 369.81 billion yuan, positioning it among the top three listed banks in terms of consumer loans [1][2]. - The bank has launched a comprehensive action plan to enhance consumer finance services, which includes 20 specific measures aimed at supporting various consumer needs and boosting domestic demand [2][3]. Group 2: Technological Empowerment - Postal Bank has leveraged technology to improve operational efficiency and customer experience, implementing over 230 applications of large models across various business areas [5][6]. - The bank's intelligent external calling system has reached 8 million potential customers, effectively guiding 300 billion yuan in consumer credit towards essential sectors [6]. - A comprehensive anti-fraud model has been established, protecting over 100,000 accounts and preventing losses exceeding 800 million yuan [6][7]. Group 3: Future Development and Strategy - The bank plans to enhance customer acquisition capabilities through targeted strategies, including leveraging fiscal subsidy policies and cross-marketing within its existing customer base [9]. - By the end of 2025, Postal Bank aims to complete nationwide centralized review and approval processes for all consumer credit businesses, which is expected to improve customer experience and risk management [9].

眼下，暑假进入尾声。回顾整个夏日经济，从文旅度假市场火热，到清凉商品焕新畅销，从夜市街头的烟火升腾到影院剧院的精神享受，多样化需求正在 带动各类暑期消费"热力全开"。大江南北呈现出一幅"热"力四射、生机勃勃的繁荣图景。 2025年，从《关于进一步培育新增长点繁荣文化和旅游消费的若干措施》发布，到《提振消费专项行动方案》出台，再到《关于金融支持提振和扩大消费 的指导意见》推出，一系列提振消费政策为我国消费市场向好发展注入强大动能，以金融活水灌溉内需。 邮储银行始终紧跟国家政策导向，通过推出多样化的消费补贴和优惠活动、持续提升支付服务水平、护航消费安全等，助力全面扩大内需，促进消费提质 升级。 "贷"我清凉一夏天 今年夏季格外炎热，"清凉家电"走俏消费市场。 "一台原价近5000元的立式空调，参加国补和邮储银行活动后优惠了700元，还能享受24期0息分期，每个月支付不到160元我就换了新空调，国家政策好， 银行的服务也好！"北京市民胡女士带着母亲在商场挑选了一台新空调，"家里空调用好多年了，趁着以旧换新，给妈妈换一台无风感空调，旧空调终于可 以'退休'了。" 某电器商城数据显示，6月下旬以来，全国新一级能效空调销 ...

Core Viewpoint - The article highlights the significant contributions of Postal Savings Bank of China Sichuan Branch in supporting local economic development through various financial services, particularly in technology innovation, rural revitalization, private enterprises, and cultural tourism consumption. Group 1: Financial Support for Technology Innovation - As of June 2023, the loan balance for technology innovation enterprises exceeded 19 billion yuan, with 5,582 technology enterprises receiving specialized financial services [6][7] - The bank has developed a "three-dimensional" financial service system for technology innovation, including a technology flow evaluation system and tailored financial products [7] - Innovative products like "Sci-Tech e-loan" have enabled companies to convert intellectual property into substantial credit support, exemplified by a company receiving 10 million yuan in credit [7] Group 2: Support for Rural Revitalization - The bank's "mobile financial service team" provided a timely 480,000 yuan "industry loan" to a farmer, facilitating access to funds without leaving home [8] - A supply chain enterprise received 18 million yuan in credit support, benefiting hundreds of local farmers and transforming from a workshop-style business to a provincial-level key leading enterprise [8] Group 3: Support for Private Enterprises - The bank injected nearly 100 million yuan into a cold chain logistics base, enhancing the efficiency of the regional cold chain network [8] - The "Express Loan" product enabled a business owner to secure 500,000 yuan in just three days, demonstrating the bank's quick response to private enterprise needs [8] Group 4: Support for Cultural Tourism Consumption - A new store funded with 220,000 yuan in flexible loans became a local hotspot, showcasing the bank's role in stimulating small business growth [9] - The bank's "consumption discount activities" have been well-received in local tourist attractions, reinforcing its position as a promoter of cultural tourism integration [9] Group 5: Future Outlook - The bank plans to continue focusing on key areas such as technology finance, inclusive finance for rural revitalization, green finance, and consumer finance to stimulate market vitality [9]