Core Insights - The article highlights two significant events that have profoundly altered the business landscape of brokerage asset management: the transition of public collective investment products set to conclude by the end of 2025 and the obstacles faced in obtaining public fund licenses [1] Group 1: Strategic Shifts - Brokerage asset management is urgently seeking to accelerate its transformation and identify new growth drivers in response to the upheaval in traditional business [1] - The primary strategic focuses for brokerage asset management are "fixed income +" and multi-asset approaches [1] Group 2: Alternative Asset Expansion - Alternative asset classes such as REITs (Real Estate Investment Trusts), derivatives, and commodities are viewed as rich sources for expanding revenue streams within the industry [1]

Core Viewpoint - The public fund industry is undergoing profound changes, with expectations for a more diversified asset class, varied performance benchmarks, digitalized service forms, and a more balanced funding structure by 2026 [1][6]. Group 1: Asset Class Diversification - Multi-asset investments are gaining importance, with equity funds expected to see new growth opportunities as the equity market rises [1][6]. - Passive investment strategies, including thematic and strategy-based ETFs, are likely to outpace the growth of broad-based indices [1][6]. - Fixed-income assets may expand due to the trend of "savings migration," despite potential fluctuations in yield levels [1][6]. Group 2: Performance Benchmark Guidance - The introduction of performance benchmark guidelines by the China Securities Regulatory Commission aims to diversify fund products from "all-purpose" to "functional" types [2][7]. - Active equity funds will adopt more diverse performance benchmarks, while thematic and sector-specific ETFs are expected to become growth drivers [2][7]. - New products like Smart Beta, floating rate funds, and public REITs will continue to expand, focusing on risk-return matching and investor interest alignment [2][7]. Group 3: Digital Transformation in Fund Management - The digitalization of investment management platforms and the application of intelligent tools in research and risk management are becoming industry standards [3][8]. - The integration of digital and intelligent upgrades across all operational aspects, including compliance and customer service, is anticipated [3][8]. - The penetration of customized portfolios through smart advisory services is expected to increase, with technology investment becoming a key competitive differentiator for fund companies [3][8]. Group 4: Changes in Client Behavior and Funding Sources - Initiatives to attract long-term funds are expected to increase the equity holdings of insurance and pension funds [4][9]. - The trend of "savings migration" will lead to a balanced inflow into bank wealth management, fixed-income, and multi-asset products [4][9]. - The new regulatory framework for securities and fund investment consulting is likely to enhance the wealth management capabilities of brokerages, particularly in the ETF market [4][9].