文/羊城晚报全媒体记者 周欣怡 通讯员 粤文旅宣 2026年春节假期进入第五天（大年初三），节日氛围依旧浓厚。记者从广东省文化和旅游厅获悉，据初 步测算，2月19日全省4A级及以上景区接待游客达400.3万人次，同比增长8.8%（按可比口径，下 同）。纳入监测的古驿道、红色旅游景区、乡村旅游点及重点公共文化机构接待量均实现同比增长，文 旅市场持续升温。 惠民举措持续落地，激活消费活力。全省超过200家景区参与"票根经济"优惠，广州陈家祠、深圳世界 之窗、韶关丹霞山等重点景区推出折扣优惠，部分优惠持续至3月31日；佛山、梅州等市住宿消费券持 续发放，省级文旅消费券也将发放至3月31日，可叠加银行优惠，覆盖全品类文旅消费场景。 立足本土文脉与马年主题，广东各地后续将持续推出丰富多元的文旅活动，结合官方惠民举措，让市民 游客持续感受岭南年味、畅享文旅盛宴。 夜间经济是后续亮点之一。湛江湖光岩《山海经》主题灯会、肇庆七星岩广府彩灯嘉年华，以数字科技 结合非遗彩灯打造沉浸式夜游场景，吸引游客驻足；江门赤坎古镇夜间演艺、云浮天露山打铁花表演， 融合民俗文化与光影艺术，搭配特色美食市集，延长游客停留时间。广州粤港澳大湾区灯 ...

Core Insights - The article highlights the growing trend of innovative and diversified consumption scenarios in the cultural and tourism sector, particularly in Huzhou, Zhejiang, as a means to boost tourism consumption [1] Group 1: Tourism Trends - The integration of hotels and scenic spots has effectively extended visitor stay durations, as evidenced by full occupancy rates at local hotels [6] - The opening of the Huzhou-Suzhou high-speed railway has facilitated easier access for tourists from nearby cities, enhancing the overall visitor experience [8] Group 2: Visitor Statistics - During the "May Day" holiday, Huzhou welcomed approximately 5.49 million visitors, marking a 13.9% increase compared to the same period last year [10] - On the first weekend following the holiday, around 40,000 visitors were recorded at the Nanzhang Ancient Town [10] Group 3: New Offerings and Experiences - New tourism products and experiences, such as immersive animal feeding and themed hotel designs, are attracting families and enhancing the appeal of local attractions [3][4] - Innovative night tourism scenes, including street markets and night shows, have significantly increased nighttime visitor numbers in Huzhou [8]