文/羊城晚报全媒体记者 周欣怡 通讯员 粤文旅宣 2026年春节假期进入第五天（大年初三），节日氛围依旧浓厚。记者从广东省文化和旅游厅获悉，据初 步测算，2月19日全省4A级及以上景区接待游客达400.3万人次，同比增长8.8%（按可比口径，下 同）。纳入监测的古驿道、红色旅游景区、乡村旅游点及重点公共文化机构接待量均实现同比增长，文 旅市场持续升温。 惠民举措持续落地，激活消费活力。全省超过200家景区参与"票根经济"优惠，广州陈家祠、深圳世界 之窗、韶关丹霞山等重点景区推出折扣优惠，部分优惠持续至3月31日；佛山、梅州等市住宿消费券持 续发放，省级文旅消费券也将发放至3月31日，可叠加银行优惠，覆盖全品类文旅消费场景。 立足本土文脉与马年主题，广东各地后续将持续推出丰富多元的文旅活动，结合官方惠民举措，让市民 游客持续感受岭南年味、畅享文旅盛宴。 夜间经济是后续亮点之一。湛江湖光岩《山海经》主题灯会、肇庆七星岩广府彩灯嘉年华，以数字科技 结合非遗彩灯打造沉浸式夜游场景，吸引游客驻足；江门赤坎古镇夜间演艺、云浮天露山打铁花表演， 融合民俗文化与光影艺术，搭配特色美食市集，延长游客停留时间。广州粤港澳大湾区灯 ...

Group 1 - Yunnan Province is launching a series of initiatives to boost the summer tourism market, including ticket discounts for scenic spots and cultural activities [1][2] - A total of 126 scenic spots are offering free admission to high school graduates, including 8 five-star attractions and 81 four-star attractions [1] - The second phase of the summer travel series includes new products from four additional airlines, expanding travel options for tourists [1] Group 2 - Over 3,100 cultural activities will be held across Yunnan this summer, focusing on the theme "Meet Yunnan, Cool Summer" [2] - Key events include nearly 300 major activities such as the 2025 Yunnan Ethnic Torch Festival and various cultural performances [2] - The initiatives aim to enhance the cultural experience for both tourists and local residents [2]

Core Viewpoint - The Yunnan provincial government is actively promoting cultural tourism as a key driver for stimulating domestic demand and upgrading consumption, with a focus on the "Travel to Yunnan" initiative aimed at high-quality development of the tourism sector [2] Group 1: Policy Measures - The Yunnan government has introduced six measures to boost cultural tourism consumption during the summer vacation, aiming to convert the influx of tourists into significant consumer spending [2] - A series of ticket discounts for scenic spots has been launched, including free admission for high school graduates at 126 A-level tourist attractions, with plans to expand the scope and duration of these offers [2][3] - Incentives for the inbound tourism market will be implemented, including support for travel agencies to attract overseas tourists through various promotional activities [3] Group 2: Product Offerings - The second phase of the "Travel to Yunnan" summer air travel series will feature nine airlines, offering new products such as package deals and special cards for students and seniors, available for purchase online [4] - A variety of cultural and artistic activities will be organized, with over 3,100 community cultural events planned, including more than 300 key activities that promote shared experiences between locals and tourists [5] Group 3: Events and Promotions - The 9th China-South Asia Expo will showcase the "Travel to Yunnan" theme, highlighting the unique lifestyle and diverse offerings of Yunnan through various exhibition areas [5] - Nighttime cultural tourism activities will be launched to enhance the night economy, featuring a range of nighttime experiences such as performances, tours, shopping, and dining [6]