Group 1 - The event "The FIFA World Cup Trophy Comes to China and Hisense 2026 World Cup Customized Products Exhibition" took place in Qingdao, showcasing a full range of technology products tailored for the 2026 World Cup [1][3] - Hisense, as the global official sponsor for the 2026 World Cup, provided an immersive experience that combined football passion with innovative technology, attracting thousands of enthusiastic spectators [1][3] - The exhibition featured Hisense's RGB-Mini LED TVs, which enhanced the viewing experience, and the Hisense World Cup air conditioner, which offers a significant air supply of 270m3/h, ensuring a comfortable environment for fans [3] Group 2 - The event was highly popular, leading to an increase in visitor slots due to exceeding pre-registration expectations, with many fans arriving early to experience the trophy and Hisense's products [3] - Hisense's refrigerator utilizes vacuum magnetic field preservation technology and WILL natural preservation technology to keep fruits and beverages fresh, catering to fans during late-night matches or gatherings [3] - The event emphasized Qingdao's historical connection to football and its status as an open city, aligning with Hisense's commitment to bringing global sports enthusiasm back to its roots [5]

Core Viewpoint - Hisense, as the global official sponsor of the 2026 World Cup, showcased a range of customized technology products at the "Hercules Cup Comes to China" event, highlighting the integration of sports IP and technology products, while also setting a Guinness World Record for the largest human Hercules Cup formation [1][2][3] Group 1: Event Highlights - The event took place at the Qingdao Olympic Sailing Center and attracted significant attention, with pre-registration numbers exceeding expectations, prompting Hisense to increase visitor capacity [1] - Attendees included fans and technology enthusiasts eager to experience the Hercules Cup and the innovative World Cup customized products [1] Group 2: Product Innovations - Hisense introduced the world's first RGB-Mini LED TV, which accurately replicates the passionate atmosphere of the World Cup [2] - The Hercules air conditioner features a starry human-sensing smart wind technology with an industry-leading fresh air volume of 270m³/h, ensuring a comfortable viewing environment [2] - The refrigerator utilizes pioneering vacuum magnetic field preservation technology to keep fruits and beverages fresh, catering to various viewing scenarios [2] - The large mint washing machine offers a segmented washing function, enhancing the consumer experience during the events [2] Group 3: Brand and Market Strategy - Hisense's collaboration with FIFA is seen as a way to merge sports spirit with technological innovation, enhancing the brand's global presence [3] - The company aims to deepen its sports IP layout and strengthen its global technology brand image through product innovation and brand activities [3] - With the approach of the 2026 World Cup, Hisense is positioned to expand its global market presence, showcasing the international influence of Chinese technology companies [3]

Group 1 - The core event was the Guinness World Record challenge for the "largest human formation of the Hercules Cup," successfully initiated by Hisense, the global official sponsor of the 2026 World Cup [1][8] - The Hercules Cup symbolizes the highest honor in football, representing the pursuit of dreams and excellence, as demonstrated by the coordinated efforts of nearly a thousand participants [3][8] - Hisense showcased a full range of products customized for the 2026 World Cup, including the innovative RGB-Mini LED TV, enhancing the viewing experience for consumers [6][8] Group 2 - Hisense's products, such as the Hercules air conditioner and refrigerators utilizing advanced technologies, aim to provide a healthy and comfortable viewing environment for fans [5] - The successful Guinness World Record challenge reflects Hisense's brand vitality and technological strength, closely linking the brand with the enthusiasm for football [8]

Core Viewpoint - The event "Hercules Cup Comes to China and Hisense 2026 World Cup Customized Product Exhibition" was held in Qingdao, showcasing Hisense's technology products as the official global sponsor for the 2026 World Cup, providing an immersive experience for thousands of attendees [1][3]. Group 1: Event Highlights - The Hercules Cup symbolizes the pinnacle of world football, and the event saw overwhelming interest, leading to an increase in visitor slots due to high pre-registration numbers [3]. - Attendees eagerly awaited the exhibition, which opened at 10 AM, demonstrating the strong enthusiasm among fans and technology enthusiasts to experience the Hercules Cup and Hisense's future technologies [3]. Group 2: Product Offerings - Hisense unveiled a full range of products tailored for the 2026 World Cup, including the globally innovative RGB-Mini LED TV, which enhances the viewing experience with vibrant displays [5]. - The Hisense Hercules Air Conditioner features a starry human-sensing wind technology with an industry-leading fresh air volume of 270m³/h, designed to create a comfortable viewing environment for fans [5]. - Hisense refrigerators utilize vacuum magnetic field preservation and WILL natural fresh-keeping technology to provide fresh fruits and beverages, ensuring energy for fans during late-night matches [7]. Group 3: Consumer Engagement - The event allowed Chinese fans to closely interact with the Hercules Cup and experience the excitement of the upcoming 2026 World Cup through innovative technology [9]. - Hisense launched multiple exclusive benefits for consumers during the event, including discounts on World Cup customized products available online and in physical stores [13]. - Promotions included up to 40% off on purchases, with additional bundle discounts and opportunities to win prizes related to the World Cup [14].