Group 1 - The Shenzhen Consumer Council, in collaboration with local regulatory bodies, launched a consumer education initiative in 2025, featuring a non-material cultural heritage experience for families [3][4] - The Shenzhen Baishi Garden, recognized as a "Shenzhen Consumer Education Home" in March 2023, showcases over 3,000 exquisite works from more than 300 national and provincial intangible cultural heritage inheritors and art masters [3][5] - The garden includes a 6,000 square meter non-material cultural heritage museum and several specialized exhibition halls, enhancing the integration of cultural heritage with tourism and educational experiences [3][5] Group 2 - The event allowed consumers to learn about the history and techniques of intangible cultural heritage crafts, with hands-on experiences in creating gold lacquer wood carvings [4] - The Shenzhen Consumer Council has been building consumer education homes since 2022, aiming to bridge the gap between consumers and industries, providing guidance and insights into consumer needs [5] - Currently, Shenzhen has established 1 national-level consumer education classroom and 22 municipal consumer education homes, covering various industries and serving over 850,000 consumers through more than 7,000 events [5]

Core Viewpoint - The article discusses the evolution and modernization of traditional Chinese intangible cultural heritage (ICH) crafts, highlighting how younger generations of artisans are adapting these crafts to appeal to contemporary consumers and ensure their survival [2][10][28]. Group 1: Traditional Crafts and Their Challenges - The average age of the fifth batch of national-level ICH inheritors is 63, with less than 1% being under 40, indicating a generational gap in the transmission of these crafts [2][6]. - Traditional large-sized crafts, such as the "Dawu Mud Sculpture," limit circulation and accessibility, prompting younger artisans to create smaller, more marketable products [6][7]. Group 2: Modern Adaptations and Innovations - Artisans like Wu Man are incorporating modern elements into traditional crafts, such as creating small cultural products like whistles and fridge magnets, to engage younger audiences [6][7]. - The integration of technology and new media, such as short videos and social media platforms, is being utilized by ICH inheritors to reach a broader audience and promote their crafts [28][30]. Group 3: Community Engagement and Employment - Initiatives like the "Genius Mom" project support ICH leaders in training local women, enhancing their livelihoods through craft production [17][19]. - The "Dream Workshop" program has established 50 workshops across 22 provinces, creating job opportunities for over 80,000 women through various ICH crafts [21]. Group 4: The Role of Technology and New Media - The use of platforms like Douyin (TikTok) has seen a significant number of ICH inheritors under 30, indicating a shift towards younger demographics engaging with traditional crafts [28]. - Collaborations between ICH artisans and popular social media influencers are helping to revitalize interest in traditional crafts, making them more relevant to modern consumers [24][30].