洛阳博物馆藏唐代三彩驯兽纹扁壶 陕西历史博物馆馆藏唐代三彩载乐骆驼俑 北魏元乂墓壁画 红峪村元至大二年墓墓主人像 现在我们经常可以在门厅、客厅或商业店铺中见到各式寓意招财的摆件，特别是一些具有镇宅辟邪功能 的兽首成为很多人的收藏爱好。不过，也有少数人误将镇墓兽当作华尔街金牛购入，以为其具有吉祥寓 意而置于案头。 类似的，还有脑洞大开的家居厂商，把任何年代的出土墓葬品，都能凹出家居用品同款来。比如有这样 一个"神器"，在淘宝上叫"兵马俑电光球魔球魔灯离子球闪电球静电球辉光球魔法球感应水晶球"……听 起来真的很酷炫呢！实用性大一点的，还有各种让人眼花缭乱的台灯，比如仿古摆件打鼓俑台灯、新中 式将军俑复古台灯……除了人形俑，还有各类神兽驮灯，如来自镇墓兽的驼灯。当然还有那些色彩斑斓 的唐三彩——姿态生动的骆驼俑、雍容华贵的仕女像、造型别致的瓶瓶罐罐…… 唐三彩 从黄泉限定款到网红文创 如果你关注一些文创直播间，经常会看到3D打印的唐三彩马正在主播手里疯狂甩卖："家人们，古法烧 制限量款，釉色比故宫藏品还正！"更绝的是文创界的"魔改大赛"：三彩伎乐俑变成多肉花盆，骆驼载 乐俑变为车载香薰，三彩女俑变为办公桌上的"卖萌 ...

Core Viewpoint - The article discusses the evolution and modernization of traditional Chinese intangible cultural heritage (ICH) crafts, highlighting how younger generations of artisans are adapting these crafts to appeal to contemporary consumers and ensure their survival [2][10][28]. Group 1: Traditional Crafts and Their Challenges - The average age of the fifth batch of national-level ICH inheritors is 63, with less than 1% being under 40, indicating a generational gap in the transmission of these crafts [2][6]. - Traditional large-sized crafts, such as the "Dawu Mud Sculpture," limit circulation and accessibility, prompting younger artisans to create smaller, more marketable products [6][7]. Group 2: Modern Adaptations and Innovations - Artisans like Wu Man are incorporating modern elements into traditional crafts, such as creating small cultural products like whistles and fridge magnets, to engage younger audiences [6][7]. - The integration of technology and new media, such as short videos and social media platforms, is being utilized by ICH inheritors to reach a broader audience and promote their crafts [28][30]. Group 3: Community Engagement and Employment - Initiatives like the "Genius Mom" project support ICH leaders in training local women, enhancing their livelihoods through craft production [17][19]. - The "Dream Workshop" program has established 50 workshops across 22 provinces, creating job opportunities for over 80,000 women through various ICH crafts [21]. Group 4: The Role of Technology and New Media - The use of platforms like Douyin (TikTok) has seen a significant number of ICH inheritors under 30, indicating a shift towards younger demographics engaging with traditional crafts [28]. - Collaborations between ICH artisans and popular social media influencers are helping to revitalize interest in traditional crafts, making them more relevant to modern consumers [24][30].

Core Insights - The museum sector in China is experiencing significant growth, with a total of 7,046 registered museums by the end of 2024, an increase of 213 from the previous year, achieving a ratio of one museum for every 200,000 people, and a free admission rate of 91.46% [1] - In 2024, museums across the country hosted 43,000 exhibitions and 511,000 educational activities, attracting 1.491 billion visitors, a year-on-year increase of 15.5% [1] - The sales revenue from cultural and creative products reached 3.428 billion yuan in 2024, marking a year-on-year growth of 63.7% [1] Museum Engagement - The "Museum Fever" is on the rise, with more audiences visiting museums, particularly the National Museum of China, which received nearly 7 million visitors in 2024, with over 6.8 million visiting the "Ancient China" exhibition [3][4] - The launch of the book "Thinking Across the Ages: 115 Artifacts in Ancient China" aims to enhance public understanding of Chinese civilization and is part of the effort to make museum experiences more accessible [2][3] Cultural and Creative Development - Museums are increasingly developing cultural and creative products to engage audiences and generate revenue, with the National Museum of China launching a series of products based on its exhibitions [6][8] - The Beijing Museum Season, running from May 18 to October 8, 2024, will feature a "Cultural and Creative Month" with various activities aimed at integrating museum experiences into daily life [7] Economic and Social Impact - The development of cultural and creative products can convert visitor traffic into revenue, providing significant economic benefits while also enhancing educational experiences for visitors [8] - The ongoing "Museum Fever" reflects a mutual engagement between traditional culture and audiences, suggesting that museums are evolving from mere storage of history to active participants in daily life and cultural transmission [8]