Core Viewpoint - The article highlights the revival and modernization of intangible cultural heritage (ICH) through the efforts of young creators and the integration of traditional skills with contemporary media, particularly short videos, to engage a broader audience and enhance the livelihoods of artisans [1][3][5]. Group 1: Young Creators and ICH - Young self-media creator Jiang Xunqian has become the seventh-generation inheritor of the "Datiehua" (Iron Flower) technique, emphasizing the importance of ICH in preserving cultural heritage [1]. - Jiang's short videos have significantly increased public interest in the "Datiehua" technique, with over 800 million views in a short period, showcasing the potential of digital platforms to revitalize traditional crafts [4][5]. - The interaction rate for short video accounts of ICH artisans is reported to be between 20% and 25%, indicating strong audience engagement [5][6]. Group 2: Innovative Approaches to ICH - Young creators are utilizing various innovative methods, such as cross-disciplinary collaborations and creative storytelling, to promote ICH, resulting in a surge of interest and participation [7]. - The "Running Parkour Noodles" project combines parkour with traditional ICH, achieving over 12 million likes on a single video, demonstrating the effectiveness of creative fusion in attracting attention [7]. - The "2025 Douyin ICH Data Report" indicates a 31% year-on-year increase in ICH-related videos, with 749.9 billion views, highlighting the growing popularity of ICH content among younger audiences [8]. Group 3: ICH and Tourism - The integration of ICH into the tourism sector is reshaping cultural experiences for young people, making travel more appealing and enriching [10][11]. - Chengdu's theater performances incorporate ICH elements, attracting a younger audience and fostering interest in traditional culture [10]. - The "Dujiangyan Water Festival," recognized as a national ICH, has been successfully marketed as a global tourism brand, showcasing the potential of ICH in enhancing local tourism [11][12].

Group 1 - Lishui, known as "China's Ecological First City," boasts a forest coverage rate of 80.3% and has led Zhejiang in ecological environment quality for 20 consecutive years [1] - The year 2025 marks the 20th anniversary of the "Lucid Waters and Lush Mountains are Invaluable Assets" concept and the 25th anniversary of Lishui's establishment as a city [1] - Lishui's counties are leveraging their ecological endowments to transform high ecological value into high economic value, contributing to green and high-quality development [1] Group 2 - The Lishui district of Liandu has become the first mountainous island county in Zhejiang to be removed from the list, utilizing its ecological advantages to overcome development bottlenecks [4] - The "Xinghua Gongfu Workshop" in Dapengtou Town produces hand-painted oil paintings, generating nearly 1.7 billion yuan in total output for the local specialty industry [4] - The local economy is benefiting from the "art + industry" model, with artists earning up to 15,000 yuan per month [4] Group 3 - In the Chikeng Ethnic Village, the hazelnut base is expected to increase collective income by 600,000 yuan annually and boost over 100 villagers' income by more than 1 million yuan [5] - Lishui is diversifying into new industries such as semiconductors, renewable energy, and digital economy, with 13 projects in the beautiful health industry attracting a total investment of 12.642 billion yuan [5] Group 4 - Longquan, known as the "Sword and Porcelain Capital," has a rich history in sword-making and porcelain, with its techniques recognized as part of UNESCO's intangible cultural heritage [6] - The Longquan Sword and Porcelain industry has over 7,500 operating entities and employs more than 30,000 people, showcasing a wide age range among artisans [8] Group 5 - The rice-fish co-culture system in Qingtian County has transformed local agriculture, with rice prices increasing significantly since its recognition as a global agricultural heritage [10][11] - The establishment of a multi-party participation mechanism has enhanced the production and sales of rice-fish products, raising prices by over 10 yuan per kilogram [10] - Qingtian has developed over 30 categories and 200 creative products related to the rice-fish co-culture, illustrating a successful ecological cycle [13] Group 6 - In 2024, Lishui's GDP reached 218.1 billion yuan, with a year-on-year growth of 6.6%, leading the province in income growth for urban, rural, and low-income households [14] - The city is effectively demonstrating the concept of "Lucid Waters and Lush Mountains are Invaluable Assets" through diverse development paths [14]

Core Viewpoint - The article discusses the evolution and modernization of traditional Chinese intangible cultural heritage (ICH) crafts, highlighting how younger generations of artisans are adapting these crafts to appeal to contemporary consumers and ensure their survival [2][10][28]. Group 1: Traditional Crafts and Their Challenges - The average age of the fifth batch of national-level ICH inheritors is 63, with less than 1% being under 40, indicating a generational gap in the transmission of these crafts [2][6]. - Traditional large-sized crafts, such as the "Dawu Mud Sculpture," limit circulation and accessibility, prompting younger artisans to create smaller, more marketable products [6][7]. Group 2: Modern Adaptations and Innovations - Artisans like Wu Man are incorporating modern elements into traditional crafts, such as creating small cultural products like whistles and fridge magnets, to engage younger audiences [6][7]. - The integration of technology and new media, such as short videos and social media platforms, is being utilized by ICH inheritors to reach a broader audience and promote their crafts [28][30]. Group 3: Community Engagement and Employment - Initiatives like the "Genius Mom" project support ICH leaders in training local women, enhancing their livelihoods through craft production [17][19]. - The "Dream Workshop" program has established 50 workshops across 22 provinces, creating job opportunities for over 80,000 women through various ICH crafts [21]. Group 4: The Role of Technology and New Media - The use of platforms like Douyin (TikTok) has seen a significant number of ICH inheritors under 30, indicating a shift towards younger demographics engaging with traditional crafts [28]. - Collaborations between ICH artisans and popular social media influencers are helping to revitalize interest in traditional crafts, making them more relevant to modern consumers [24][30].