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永宁县2025消费帮扶助农促消费活动启动
Sou Hu Cai Jing· 2025-11-15 11:10
Core Points - The event "2025 Consumption Assistance for Farmers" was launched in Yinchuan, Ningxia, showcasing local agricultural products and promoting economic development [1] - The event features three main exhibition areas highlighting local specialties, wine tasting, and intangible cultural heritage displays [2] - A total of 400,000 yuan in electronic consumption vouchers were distributed to encourage consumer participation and enhance shopping experiences [4] Group 1 - The event aims to directly deliver high-quality agricultural products to consumers, injecting new momentum into the county's economic and social development [1] - The "Yongning Flavor" exhibition area includes products from 20 local enterprises, offering a variety of food items for tasting [2] - The "Red Wine Card" tasting area features three local wineries, allowing consumers to experience the unique charm of Ningxia wines [2] Group 2 - The event will run until November 16, with daily performances and live interactions to attract more visitors and enhance consumer engagement [4] - Trained sales personnel are present to provide detailed product introductions, significantly improving the shopping experience [4] - The event emphasizes the synergy between quality products, commercial interaction, and consumer enjoyment, aiming for shared foot traffic and mutual benefits [4]
千年手艺焕发时代活力(乡村观察) ——浙江永康非遗传承创新带动乡村文化振兴
Ren Min Ri Bao· 2025-11-13 22:04
Core Viewpoint - The article highlights the revival and innovation of traditional crafts, particularly the YK tin sculpture, through modern technology and cultural integration, showcasing the importance of heritage in contemporary society [1][2][3]. Group 1: Heritage and Cultural Significance - The YK tin sculpture, a national intangible cultural heritage, is showcased at the China International Import Expo, emphasizing its artistic and practical value [1]. - YK city, known as the "hardware capital," has 110 representative intangible cultural heritage projects, reflecting its rich cultural history [1]. - The revival of traditional crafts is essential for rural cultural revitalization, with YK city implementing innovative preservation methods [1][2]. Group 2: Technological Integration and Innovation - The establishment of a "gene bank" for YK tin sculpture aims to preserve and innovate the craft, collecting over 10TB of data for public access [3]. - The introduction of VR experiences and AI-generated designs has significantly increased public engagement, with over 30,000 visitors during a holiday period [4]. - The integration of digital machining with traditional handcrafting has improved production efficiency while maintaining the quality of handmade products [4][5]. Group 3: Economic Impact and Market Growth - The YK tin sculpture has become popular in the tourism and cultural markets, with products like zodiac tin coins and tea sets gaining traction [5]. - The non-heritage workshops in YK have attracted significant tourist traffic, contributing to local economic growth, with over 40 million yuan in sales reported [11][12]. - The city has seen a rise in employment opportunities linked to the non-heritage sector, with over 10,000 jobs created [11][12]. Group 4: Youth Engagement and Future Prospects - Younger generations are actively participating in the preservation and innovation of traditional crafts, blending modern elements with heritage [9]. - The focus on innovative product development has led to successful sales of traditional items, such as copper teapots, on e-commerce platforms [9]. - The ongoing efforts to integrate traditional crafts with contemporary culture are expected to enhance their relevance and appeal in modern society [10][12].
消费教育活动聚焦非遗工艺
Sou Hu Cai Jing· 2025-08-19 23:35
Group 1 - The Shenzhen Consumer Council, in collaboration with local regulatory bodies, launched a consumer education initiative in 2025, featuring a non-material cultural heritage experience for families [3][4] - The Shenzhen Baishi Garden, recognized as a "Shenzhen Consumer Education Home" in March 2023, showcases over 3,000 exquisite works from more than 300 national and provincial intangible cultural heritage inheritors and art masters [3][5] - The garden includes a 6,000 square meter non-material cultural heritage museum and several specialized exhibition halls, enhancing the integration of cultural heritage with tourism and educational experiences [3][5] Group 2 - The event allowed consumers to learn about the history and techniques of intangible cultural heritage crafts, with hands-on experiences in creating gold lacquer wood carvings [4] - The Shenzhen Consumer Council has been building consumer education homes since 2022, aiming to bridge the gap between consumers and industries, providing guidance and insights into consumer needs [5] - Currently, Shenzhen has established 1 national-level consumer education classroom and 22 municipal consumer education homes, covering various industries and serving over 850,000 consumers through more than 7,000 events [5]
乡村工匠劳模许令余:焕活非遗嵌瓷,弘扬潮汕建筑风采
Nan Fang Nong Cun Bao· 2025-05-06 12:00
Core Viewpoint - The article highlights the recognition of Xu Lingyu, a master of inlaid porcelain craftsmanship, as a "Labor Model" in Guangdong Province, emphasizing her dedication to preserving and innovating traditional craftsmanship in the context of modern society [6][8][10]. Group 1: Recognition and Achievements - Xu Lingyu, a fifth-generation inheritor of inlaid porcelain craftsmanship from Cheng Tian Town, Shantou City, was awarded the title of "Labor Model" in Guangdong Province for her years of dedication to the craft [6][8]. - The honor serves as motivation for Xu to continue her efforts in promoting inlaid porcelain from traditional settings to modern living spaces, aiming to revitalize the craft [9][10]. Group 2: Craftsmanship and Innovation - Inlaid porcelain, originating in the Ming Dynasty and flourishing in the Qing Dynasty, is a unique decorative art in the Chaoshan and Minnan regions, recognized as a national intangible cultural heritage since 2008 [11][13]. - Xu's family has been practicing this craft for over a century, with her father, Xu Shaoxiong, being a national-level intangible cultural heritage inheritor and a master of arts and crafts in Guangdong [24][25]. - Xu emphasizes the importance of innovation in craftsmanship, adapting traditional techniques to meet modern aesthetic preferences and market demands [27][29]. Group 3: Modern Applications and Community Engagement - Xu has successfully transformed traditional inlaid porcelain works into modern decorative items suitable for indoor use, such as wall hangings and three-dimensional pieces, appealing to younger audiences [30][35]. - Her works, including the "Inlaid Porcelain Zodiac Series," incorporate contemporary design elements while maintaining traditional craftsmanship, gaining popularity among young consumers [34][35]. - Xu actively engages in community activities, promoting inlaid porcelain through workshops and cultural exchanges, aiming to integrate the craft into educational settings and rural development [40][41]. Group 4: Future Plans - Xu plans to enhance rural development by integrating inlaid porcelain craftsmanship with rural tourism, creating beautiful decorations for ancient buildings to attract visitors [42]. - Future initiatives include establishing a themed exhibition hall to showcase the history and innovations of inlaid porcelain, as well as organizing training programs to cultivate professional talent in the craft [43][44].