Core Viewpoint - Hainan Province has introduced a series of fiscal measures to boost tourism consumption, aiming to enhance the international tourism consumption center and stimulate economic growth through various support policies [1][3]. Group 1: Fiscal Support Measures - The measures include 16 fiscal support policies covering sports events, performing arts, inbound tourism, and the issuance of consumption vouchers, with individual rewards up to 80 million yuan [1][3]. - Key sports events such as the Hainan Island International Road Cycling Race and the Hainan Island International Sailing Race will receive a total reward of up to 80 million yuan, linked to six performance indicators [3]. - A tiered reward mechanism for the performing arts has been established, with large concerts eligible for rewards ranging from 200,000 to 2.5 million yuan based on ticket sales and revenue [3]. Group 2: Inbound Tourism Enhancement - Five special support policies for inbound tourism have been introduced, focusing on travel agency development, airline promotion, and international marketing efforts [5]. - The visa-free entry for 86 countries and the operation of 87 international passenger routes are expected to further enhance Hainan's appeal to international tourists [7]. Group 3: Financial Support and Infrastructure - The measures include financial support policies to assist tourism enterprises, extending the "Qiong Travel Insurance Loan" program until December 2028, with loan terms up to five years [7]. - The policies also support the operation of island tourism road projects and cruise tourism, aiming to improve the overall tourism product supply [6]. Group 4: Expected Outcomes - Hainan is projected to receive 106 million domestic and international tourists in 2025, a 9% increase year-on-year, with total tourist spending expected to reach 224.98 billion yuan, a 10.3% increase [8].

Market Overview - The large-scale commercial performance market is expected to thrive in 2024, with a box office revenue of 29.636 billion yuan, 2.7 million performances, and an audience of 36.5182 million people, accounting for 51.1% of the total box office [1][9][20] - Large concerts are the most significant contributors, with box office revenue exceeding 26 billion yuan, a year-on-year increase of 78.1%, and an audience of over 29 million, up 45.0% year-on-year [1][13][20] Performance Distribution and Trends - Large concerts are increasingly concentrated in second-tier cities, with their box office and performance share exceeding 60% [1][16] - Major consumption areas include the Beijing-Tianjin-Hebei, Yangtze River Delta, Pearl River Delta, and Chengdu-Chongqing city clusters, with the Yangtze River Delta accounting for 31.4% of the box office [1][16] - The number of performances in cities with over 10,000 attendees has increased by 84.4% year-on-year [1][13] Audience Characteristics and Behavior - Female audiences dominate large-scale commercial performances, making up 66.1% of concert attendees and 67.1% of music festival attendees [2][72] - The audience is becoming more mature, with an increasing proportion of attendees aged 35 and above [2][76] - The average frequency of attending concerts is 1.5 times per year, with over 50% attending with companions, highlighting the social aspect of these events [2] Future Outlook - Anticipation for upcoming tours by popular artists such as Zhang Jie and Phoenix Legend is high, indicating a strong foundation for continued market growth in 2025 [2]