本次最显著的是支持力度全面升级。据关瑞华介绍，在用地支持方面，《措施》对经认定的重点项目自 持部分，在满足国家规定最低价标准的情况下，起始价可按办公用途市场评估价的50%及规划用途市场 评估价两者中取低值确定，显著降低企业用地成本。 在资金扶持方面，《措施》提出对固定资产投资达5000万元以上的文旅项目，最高给予2000万元奖励。 同时鼓励文旅体娱企业扩大经营规模，对年度营业收入首次达到5000万元以上的，最高给予100万元奖 励。 另外，产业园区作为支撑企业成长的重要载体，《措施》同样提出了有针对性的奖补细则。鼓励园区培 育规模以上企业，每培育1家最高奖励5万元，对入驻经认定的文化产业园区和版权示范园区的文旅企 业，按实际租金最高50%的比例给予扶持，多措并举推动产业链、生态链集聚。 9月26日，广州开发区、黄埔区"文旅产业与版权经济"政策发布会暨招商促进会在广东粤港澳大湾区国 家纳米科技创新研究院本部园区举行，现场正式发布《广州开发区 广州市黄埔区促进文旅产业与版权 经济高质量发展的若干措施》（以下简称《措施》）。《措施》在原有政策的基础上进行了系统优化、 整合、升级，围绕"文旅产业融合发展""版权经济创 ...

Economic Overview - Beijing's economic performance in the first half of the year showed stability, strong momentum, and solid guarantees, with key indicators exceeding expectations [2] - The city plans to implement six major special actions in the third quarter to maintain stable economic growth [2] Tourism and Consumption - The integration of tourism across regions is expected to boost the cultural and tourism consumption market, with new landmarks being developed [3] - Major events and festivals are anticipated to drive consumer engagement and spending, with a focus on immersive experiences [4] Industrial Development - The city aims to support high-end projects in the new energy vehicle sector and enhance its position in high-precision industries [5] - Initiatives include the establishment of a surgical robot innovation center and the upgrade of pilot zones for future industries [5] Business Support - The government is focusing on addressing the challenges faced by enterprises, particularly in the private sector, to enhance their operational environment [6] - Efforts include legislative support for private enterprises and initiatives to clear debts owed to small businesses [6] Reform Initiatives - A series of reforms are being implemented to stimulate economic activity, including market competition legislation and public data management [7] - The city is also exploring market-oriented pricing for renewable energy [7] Investment Promotion - Investment strategies are being optimized to enhance public service infrastructure and support private investment in various sectors [8] - New demonstration projects in areas like waste management and parking are being prioritized [8] Social Welfare and Infrastructure - The government is committed to improving public welfare, with initiatives aimed at job creation and educational opportunities [9] - Infrastructure projects, including the extension of subway lines, are being accelerated to enhance urban mobility [9]

Market Overview - The large-scale commercial performance market is expected to thrive in 2024, with a box office revenue of 29.636 billion yuan, 2.7 million performances, and an audience of 36.5182 million people, accounting for 51.1% of the total box office [1][9][20] - Large concerts are the most significant contributors, with box office revenue exceeding 26 billion yuan, a year-on-year increase of 78.1%, and an audience of over 29 million, up 45.0% year-on-year [1][13][20] Performance Distribution and Trends - Large concerts are increasingly concentrated in second-tier cities, with their box office and performance share exceeding 60% [1][16] - Major consumption areas include the Beijing-Tianjin-Hebei, Yangtze River Delta, Pearl River Delta, and Chengdu-Chongqing city clusters, with the Yangtze River Delta accounting for 31.4% of the box office [1][16] - The number of performances in cities with over 10,000 attendees has increased by 84.4% year-on-year [1][13] Audience Characteristics and Behavior - Female audiences dominate large-scale commercial performances, making up 66.1% of concert attendees and 67.1% of music festival attendees [2][72] - The audience is becoming more mature, with an increasing proportion of attendees aged 35 and above [2][76] - The average frequency of attending concerts is 1.5 times per year, with over 50% attending with companions, highlighting the social aspect of these events [2] Future Outlook - Anticipation for upcoming tours by popular artists such as Zhang Jie and Phoenix Legend is high, indicating a strong foundation for continued market growth in 2025 [2]