Core Insights - The article highlights the 95th anniversary celebration of Fengze Garden, a brand under Quanjude, which is recognized as a time-honored brand and a non-material cultural heritage of Beijing [1] - During the celebration, Fengze Garden launched a series of "Master Recommended Dishes" that blend traditional and modern flavors, offering discounts to consumers dining in-store [1] - The event also featured the opening of a historical cultural corridor showcasing non-material cultural heritage, including silver tableware and old menus, promoting the integration of culture and tourism [1] - Quanjude emphasizes cultural confidence and craftsmanship spirit as the foundation for the revitalization strategy of time-honored brands, aiming to better inherit and develop Shandong cuisine culture [1]

Group 1 - The core event is the 95th anniversary celebration of Fengze Garden, a brand under the China Quanjude Group, featuring various cultural and culinary activities [1] - The celebration includes a plaque presentation ceremony, a heritage transmission ceremony, and the launch of a food week, emphasizing the importance of cultural heritage [1] - To encourage innovation among young chefs, Fengze Garden introduced a "Traditional Classic Dishes Secret Recipe" and awarded certificates to successors of Lu cuisine techniques [1] Group 2 - The restaurant launched a "Master Recommended Dishes" series, offering discounts to customers during the anniversary celebration [1] - A non-material cultural heritage history corridor was opened, showcasing artifacts like silver tableware and old menus to create a comprehensive cultural memory space [1]