Core Insights - The report highlights the transformation of Beijing's time-honored brands (老字号) into modern consumer attractions and competitive industry players, emphasizing their cultural and commercial value [1] - The "14th Five-Year Plan" period is identified as a rapid growth phase for these brands, with significant expansion into various industries beyond traditional commerce [2] - A multi-layered policy support system has been established since 2017, facilitating the upgrade of these brands from mere commercial entities to important cultural and urban service carriers [3] Industry Growth - The number of Beijing's time-honored brands has reached 274, with 77 new brands recognized from 2021 to 2025, marking a significant increase [2] - Revenue for these brands is projected to grow from 135.5 billion yuan in 2021 to approximately 251 billion yuan by 2024, reflecting a compound annual growth rate of 22.8% [2] - The brands have expanded their operational reach to cover all 16 administrative districts in Beijing, integrating deeply into urban development and citizen life [2] Policy Support - A comprehensive policy framework has been developed, including national and local guidelines that support innovation, brand protection, and industry integration [3] - The policy support has enabled the development of time-honored brands across 14 industries, enhancing their innovative capabilities and market presence [3] - The top eight brands contribute 67.7% of the total revenue, showcasing the effectiveness of brand clustering and value reconstruction [3] Innovation and Experience - Brands are leveraging innovation to create immersive cultural experiences, such as integrating traditional products with modern retail formats [4][5] - Digitalization is crucial for connecting with younger consumers, with over 90% of brands having an online presence on major e-commerce platforms [4] - The transformation of traditional stores into multifunctional cultural spaces enhances public cultural offerings and urban cultural landscapes [5] Talent and Challenges - The workforce in the industry has decreased from 46,935 in 2018 to 40,289 in 2023, indicating a challenge in talent retention and acquisition [6] - The current talent structure shows a significant gap in digital and innovative skills, with only 1% of the workforce being digital technology professionals [6][7] - Efforts are being made to address these gaps through talent recruitment and project collaborations [7] Intellectual Property and Ecosystem - The protection of intellectual property is evolving from a focus on rights enforcement to building a comprehensive ecosystem for brand protection [7] - The establishment of cross-regional coordination mechanisms signifies a shift towards collaborative efforts in safeguarding these brands [7] - The development of Beijing's time-honored brands serves as a model for revitalizing similar brands across the country, contributing to the construction of an international consumption center [7]

Core Viewpoint - The documentary series "Old Brands, New Waves" Season 3 will air from February 17 to March 23, 2026, on Tianjin TV, featuring 30 episodes, each lasting 8 minutes, focusing on the heritage and innovation of traditional brands in Tianjin [3]. Group 1: Documentary Overview - The series aims to highlight the emotional connection, cultural heritage, and national memory embodied by old brands, with Tianjin being a historical cultural city and a birthplace of modern Chinese industry, housing 213 old brands, including 72 national brands [3]. - Each episode will focus on a specific old brand, exploring its human stories, brand craftsmanship, and regional culture, while incorporating expert interpretations and archival materials [3][4]. - The first season of "Old Brands, New Waves" received recognition as an excellent series of short documentaries by the National Radio and Television Administration for 2024 [3]. Group 2: Featured Brands and Themes - The documentary will cover various brands such as Renli Woolen, Daqiao Welding Materials, and Tianjin Musical Instruments, showcasing their resilience and innovation in alignment with contemporary times [4]. - It will also highlight the Sixth Pharmaceutical Factory's breakthroughs in modernizing traditional Chinese medicine, as well as the cultural significance of the China Grand Theatre as a testing ground for renowned performers [4]. - The series emphasizes the organic unity of thought, art, humanity, and history, using vivid stories and real images to reflect the national spirit, resilience, patriotism, and commitment to innovation behind these old brands [4].

Core Insights - The article highlights the 95th anniversary celebration of Fengze Garden, a brand under Quanjude, which is recognized as a time-honored brand and a non-material cultural heritage of Beijing [1] - During the celebration, Fengze Garden launched a series of "Master Recommended Dishes" that blend traditional and modern flavors, offering discounts to consumers dining in-store [1] - The event also featured the opening of a historical cultural corridor showcasing non-material cultural heritage, including silver tableware and old menus, promoting the integration of culture and tourism [1] - Quanjude emphasizes cultural confidence and craftsmanship spirit as the foundation for the revitalization strategy of time-honored brands, aiming to better inherit and develop Shandong cuisine culture [1]