大沙茶

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江门市开平大沙茶品牌推介活动在大沙里·欢茶谷举行
Nan Fang Du Shi Bao· 2025-07-19 03:17
7月18日上午,"侨都茶香·香飘湾区"江门市开平大沙茶品牌推介活动在大沙里·欢茶谷举行,活动以茶为 媒,汇聚院士专家、行业协会及茶企代表200余人,通过品牌推介、科技赋能、战略签约等环节充分展 示了大沙茶全产业链发展成果,为推动大沙茶产业融湾发展注入强劲动能。开平市政协党组书记、主席 关耀东,市委副书记耿洪波等参加活动。 活动现场,开平市人民政府正式聘请乌克兰工程院、俄罗斯自然科学院外籍院士肖更生;广州中医药大 学教授、联合国-国际生态生命安全科学院院士刘焕兰,广东省农业科学院茶叶研究所所长、广东省茶 叶学会理事长唐劲驰,华南农业大学园艺学院教授、广东省茶叶学会副理事长兼秘书长曹藩荣,广东省 农业科学院茶叶研究所研究员马成英为江门市开平大沙茶产业发展与规划顾问。 院士专家团队将为大沙茶产业提供品种选育、工艺创新及品牌战略支持,持续助力大沙茶产业升级。同 时,广东省茶叶学会科技服务站正式落户大沙镇,标志着大沙茶产学研深度融合进入新阶段。广州中医 药大学教授、联合国-国际生态生命安全科学院院士刘焕兰表示,"我第一次来到开平市大沙镇,这里生 态环境优美,很适合茶产业发展。随着国家'健康中国'战略的推进和人们健康意识 ...
凤凰单丛第四!2025全国茶叶区域公用品牌影响力指数报告发布
Nan Fang Nong Cun Bao· 2025-05-30 12:31
Core Insights - The "2025 National Tea Regional Public Brand Influence Index Report" has been released, ranking Fenghuang Dancong tea fourth with an index of 926, indicating a significant increase in brand influence compared to its fifth place in 2024 [2][3]. Brand Rankings - The top four tea brands in the report are: 1. Anxi Tieguanyin - 946.8 2. Xinyang Maojian - 945 3. Fuding White Tea - 942.3 4. Fenghuang Dancong Tea - 926 [4]. Report Overview - The report was compiled by the Tea Industry Branch of the China Agricultural International Cooperation Promotion Association and the Brand Development and Research Center of the China Agricultural Research Institute, covering 88 regional public tea brands across 15 provinces [5][6]. Analysis Dimensions - The report analyzes the competitive landscape of Chinese tea brands through six dimensions: industry development, market conditions, brand building, brand awareness, market share, and online presence [7]. Regional Distribution - The report highlights that the provinces of Henan, Fujian, Guangdong, and Anhui dominate the tea brand landscape in China [11]. Tea Category Insights - The report notes a "head and tail" phenomenon in green tea brands, while oolong and black teas adopt a "small but refined" strategy, with Anxi Tieguanyin and Guangdong Fenghuang Dancong forming a "Fujian-Guangdong Oolong Corridor" [12][13]. Brand Influence Trends - The report identifies three structural trends facing regional public tea brands: resource concentration towards leading brands, solidified consumer recognition, and high barriers for new brands [17]. Strategic Recommendations - Leading brands are advised to strengthen value leadership, mid-tier brands should focus on niche markets, and lower-tier brands need to innovate agilely to break through [18].