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江门市开平大沙茶品牌推介活动在大沙里·欢茶谷举行
Nan Fang Du Shi Bao· 2025-07-19 03:17
Core Viewpoint - The event "Qiaodu Tea Fragrance · Fragrant Bay Area" in Kaiping City aims to promote the Dasha tea brand and enhance the tea industry's development through strategic partnerships and technological empowerment [1][4]. Industry Development - The Dasha tea industry is positioned as a key pillar for rural revitalization and high-quality development in the region, integrating tea ecology, tourism, and culture [7]. - Dasha Town has over 35,000 acres of tea plantations, producing 1,812 tons of dry tea annually, with a comprehensive output value exceeding 3.95 billion [9]. Strategic Partnerships - A team of academicians will provide support in variety breeding, process innovation, and brand strategy to upgrade the Dasha tea industry [4]. - The establishment of the Guangdong Tea Science and Technology Service Station in Dasha Town marks a new phase of deep integration between industry, academia, and research [4]. Brand Promotion - The event featured a tea competition and recognized 12 companies for their excellence in various tea categories, showcasing the competitive strength of Dasha tea in the market [11]. - The Dasha tea brand aims to expand beyond local markets into the Guangdong-Hong Kong-Macao Greater Bay Area, leveraging its unique environmental and cultural advantages [16][19]. Future Outlook - Dasha Town plans to continue promoting high-quality development of the tea industry by integrating technology, brand building, and cultural tourism [19].
凤凰单丛第四!2025全国茶叶区域公用品牌影响力指数报告发布
Nan Fang Nong Cun Bao· 2025-05-30 12:31
Core Insights - The "2025 National Tea Regional Public Brand Influence Index Report" has been released, ranking Fenghuang Dancong tea fourth with an index of 926, indicating a significant increase in brand influence compared to its fifth place in 2024 [2][3]. Brand Rankings - The top four tea brands in the report are: 1. Anxi Tieguanyin - 946.8 2. Xinyang Maojian - 945 3. Fuding White Tea - 942.3 4. Fenghuang Dancong Tea - 926 [4]. Report Overview - The report was compiled by the Tea Industry Branch of the China Agricultural International Cooperation Promotion Association and the Brand Development and Research Center of the China Agricultural Research Institute, covering 88 regional public tea brands across 15 provinces [5][6]. Analysis Dimensions - The report analyzes the competitive landscape of Chinese tea brands through six dimensions: industry development, market conditions, brand building, brand awareness, market share, and online presence [7]. Regional Distribution - The report highlights that the provinces of Henan, Fujian, Guangdong, and Anhui dominate the tea brand landscape in China [11]. Tea Category Insights - The report notes a "head and tail" phenomenon in green tea brands, while oolong and black teas adopt a "small but refined" strategy, with Anxi Tieguanyin and Guangdong Fenghuang Dancong forming a "Fujian-Guangdong Oolong Corridor" [12][13]. Brand Influence Trends - The report identifies three structural trends facing regional public tea brands: resource concentration towards leading brands, solidified consumer recognition, and high barriers for new brands [17]. Strategic Recommendations - Leading brands are advised to strengthen value leadership, mid-tier brands should focus on niche markets, and lower-tier brands need to innovate agilely to break through [18].