餐饮零售与"茶"经济，筑牢消费底盘。作为"世界美食之都"，古城里的牛肉火锅、咸水粿等潮汕名小吃店前排起了长龙，一家老字号牛肉火锅店老板笑 言："从大年初一开始，到了饭点店里就大排长龙，营业额也提高了。"与此同时，凤凰单丛茶、潮州三宝等特产礼盒成为游客"返程必带"的伴手礼，不少 特产店的老板表示，包装精美的礼盒销量比平时高出不少。此外，古城里的创意茶咖店也备受青睐，主打"茶拿铁"等年轻化产品的店铺每天能卖出上千 杯，传统工夫茶正以新潮方式融入年轻人的消费场景。 "民宿+"模式与夜游经济，延长消费链条。顺应品质化、个性化出游趋势，古城涌现出一批融合潮文化元素的"民宿+"新业态。这些民宿不仅保留了潮汕传 统建筑特色，更创新引入"民宿+咖啡+茶文化"模式，游客在入住的同时，还能享受精致的咖啡和工夫茶体验，成为深度体验潮文化的首选。春节假期期 间，这类特色民宿预订率居高不下。此外，依托广济桥灯光秀、无人机表演等夜间项目，古城有效拉长了游客停留时间，推动夜游经济全面升温。 关注"文化潮州" 抢先了解潮州文化广电旅游体育资讯 关注 马年新春，潮州古城张灯结彩，广济桥光影流转，牌坊街游人如织，潮货乘势出圈，"广货行天下"的活 ...

Core Viewpoint - The article emphasizes the importance of quality agriculture in Guangdong as a key driver for rural revitalization and high-quality agricultural development, highlighting the province's commitment to establishing a comprehensive quality assurance system for agricultural products [2][4][8]. Group 1: Quality Agriculture as a Priority - Guangdong positions quality agriculture at the core of its agricultural modernization strategy, aligning with the national "14th Five-Year Plan" to promote technological, green, quality, and brand agriculture [5][6]. - The province aims to lead by example in quality agriculture, implementing a full-chain regulatory system to ensure safety from production to consumption [8][12]. Group 2: Comprehensive Regulatory System - Guangdong has established a full-chain regulatory system covering production, processing, circulation, and consumption, ensuring seamless protection from farm to table [15][16]. - The province has developed a smart regulatory platform, with 61,000 personnel involved and over 77 million quality assurance certificates issued, enhancing traceability and accountability in agricultural production [23][24][28]. Group 3: Risk Monitoring and Precision - A risk monitoring network has been set up across all agricultural counties, with a monitoring pass rate of 98.0% for various agricultural products [31][33][87]. - Modern technologies such as IoT, big data, and blockchain are integrated into the monitoring system, improving the precision and efficiency of agricultural oversight [35][41]. Group 4: Standards and Quality Improvement - The establishment of a comprehensive standard system is crucial for driving quality improvement in agriculture, with Guangdong actively participating in high-standard formulation [45][51]. - The province aims to transition from traditional farming practices to standardized production, enhancing product quality and market competitiveness [52][53]. Group 5: Promotion of Green Quality Products - Guangdong has recognized 1,560 green quality agricultural products, with a consistent quality inspection pass rate above 98.0%, contributing significantly to the agricultural sector's development [78][87]. - The province's green quality products, such as Yingde black tea, have achieved substantial market value, with the industry chain value exceeding 10.2 billion yuan [89][90]. Group 6: Market Integration and Brand Development - The establishment of multiple production and sales platforms has facilitated direct market connections for farmers, enhancing the value of quality products [101]. - The "Yue" brand agricultural products have gained national recognition, with brand value increasing by over 10% compared to the industry average [100].

潮州市委书记： 让乡村环境整治 更贴合村民生活 实际丨市委书记 抓乡村振兴2025 年度盘点_南方 +_南方plus 本文收录于专辑 编者按：日前发 布的2026年中央 一号文件再次强 调，坚持五级书 记抓乡村振兴， 健全党领导农村 工作体制机制。 南方农村报品牌 栏目"市委书记 抓乡村振兴"持 续跟踪记录各地 实践，2025年发 布了超过50期报 道，较为全面地 集纳了21个地市 市委书记抓乡村 振兴的公开讲 话、调研足迹与 政策举措等。记 者尝试基于全年 栏目信息展开梳 理与分析，试图 呈现各地在部署 与落实乡村振兴 战略过程中的重 点、路径与特 点，以期为各地 全面推进乡村振 兴提供观察与思 考。 2025年，"市委 书记抓乡村振 兴"栏目集纳了 潮州市委书记抓 乡村振兴相关工 作的信息共49 条。一年来，潮 州市委书记围绕 地域特色，精准 施策、持续发 力，推动潮州乡 村振兴工作走深 走实，让乡村发 展更有活力、乡 关键词：凤凰单 丛 打造"百年龄"古 茶树核心品牌 作为潮州最具代 表性的特色农产 品，凤凰单丛茶 的品牌打造、产 业升级是市委书 记关注的重点。 1月15日，省十 四届人大三次会 议潮州 ...

据了解，"凤凰单丛茶质量安全多指标检测数据集"汇集了凤凰单丛茶在种植、加工、储存等环节中涉及 的多项质量与安全指标检测数据，为凤凰单丛茶的质量追溯、标准制定、品牌保护提供科学依据，奠定 了茶叶产业数字化转型与智慧监管的数据基础。 数据知识产权是数据处理者对依法获取、经过一定规则处理、具有实用价值和智力成果属性的数据集合 所享有的权益。数据知识产权登记是数据资产化、流通化的重要法律与制度保障，有助于推动数据资源 的规范管理、合规使用与市场流通。此次潮州率先在茶叶特色产业领域完成高质量数据集登记，不仅有 助于完善"国家凤凰单丛茶数据库"的拼图，为单丛茶产业的生产经营提供大数据参考和支持，助力企业 精准把控质量，更是强化产业质量安全管控的前瞻性探索。 接下来，潮州市质计所将继续发挥技术优势，精准服务地区特色产业发展，深化检测数据分析挖掘，运 用数据手段不断提升区域公用品牌价值，为乡村振兴提供更加坚实、高效的技术保障。 中国发展网讯 吴伍金 黄思程 记者罗勉报道 近日，潮州市质计所顺利完成"凤凰单丛茶质量安全多指标 检测数据集""生产用水质量量化评估数据集"两项数据知识产权登记，标志着全国首个针对凤凰单丛茶 质量安全 ...

Core Insights - The event "Guanghuo Xing Tianxia - Yuexiang Nianji" held in Shenzhen showcased nearly 400 specialty products from 18 enterprises in Chaozhou, aiming to integrate agricultural products from supported regions into the Guangdong-Hong Kong-Macao Greater Bay Area market [1][2] Group 1: Event Overview - The event lasted for three days and was organized by the Shenzhen Rural Revitalization and Cooperation Exchange Bureau and Shenzhen Media Group, featuring nearly 100 enterprises from Chaozhou, Shantou, Heyuan, and Shanwei [1] - The event included cultural performances and interactive technology projects, creating an immersive shopping experience for attendees [1] Group 2: Product Highlights - Chaozhou enterprises showcased products such as Phoenix Dan Cong tea, beef balls, and traditional snacks, with significant sales reported within the first hour of the event [2] - The event featured a special promotion for Chaozhou products, highlighting the brand advantages of local companies and their commitment to cultural heritage [2] Group 3: Cultural Promotion - The Deputy Commander of the Shenzhen-Chaozhou Cooperation Command emphasized the three dimensions of Chaozhou's beauty: culinary, scenic, and cultural, promoting the region as a historical and gastronomic destination [3] - Chaozhou plans to offer exclusive cultural and tourism packages for Shenzhen residents, encouraging them to explore the region's natural beauty and cultural heritage [3] Group 4: Future Initiatives - The Shenzhen-Chaozhou Cooperation Command aims to deepen collaboration, enhance product integration into the Greater Bay Area supply chain, and improve brand competitiveness for Chaozhou products [4] - The initiative is part of the "Hundred Million Thousand Project," which seeks to translate economic cooperation into tangible benefits for local communities [4]

Core Insights - Guangdong's tea export strategy exemplifies the "Guangdong Goods Going Global" initiative, showcasing the cultural significance of tea beyond being a regional specialty [2][3] - In 2025, Guangdong is projected to lead the nation in Pu'er tea (ripe) exports, despite a decline in both volume and value [4][8] Export Data Summary - In 2025, Guangdong's total tea export volume is expected to reach 4,332.44 tons, with an export value of $33.77 million, ranking 12th and 7th nationally respectively [4] - Pu'er tea (ripe) exports are forecasted at 365 tons, leading the country, while other notable teas include Oolong tea at 1,081 tons (3rd nationally), Jasmine tea at 537 tons (5th), and White tea at 49 tons (4th) [5][6][7] - The export volume of Pu'er tea (ripe) is projected to decrease by 24.5%, with a corresponding export value drop of 27.5%, yet it remains the highest among provinces [8][9] Historical Context and Market Dynamics - Guangdong's prominence in tea exports dates back to 1952, when it was one of the three major tea export hubs in China, focusing on the export of ripe Pu'er tea [11][12][13] - The Fangcun Tea Market in Guangzhou plays a crucial role in the distribution of ripe Pu'er tea, providing a complete supply chain from storage to international trade [14][15][16][17] Other Tea Categories - In 2025, Guangdong's black tea exports are expected to reach 1,560 tons, with a value of $9.01 million, marking a year-on-year increase of 19.2% in volume and 16.6% in value, making it the largest tea category exported from Guangdong [18][19] - The renowned Yingde black tea has been a significant player in international markets since the 1960s, enhancing its global recognition [23][24] - Oolong tea exports are projected at 1,081 tons with an export value of $5.21 million, showing a slight decline in volume but an increase in value and average price [26][27][28]

Core Viewpoint - Local government officials in Guangdong are actively promoting regional products and city images through live streaming and public events, enhancing consumer trust and engagement with local goods [1][2][5] Group 1: Promotion of Local Products - City leaders are taking on the role of "chief promoters" for local specialties, which helps to bridge the psychological gap between consumers and products [2] - The introduction of innovative products, such as the "frozen dormancy" technology for lychee, allows for extended freshness and showcases the potential of local agricultural products [2] - The promotion of unique local items, like "Chenpi coffee," reflects a broader strategy to highlight the entire industry chain and cultural significance behind these products [2] Group 2: Cultural and Economic Integration - The integration of agricultural products with cultural tourism is being emphasized, as seen in the promotional efforts of cities like Qingyuan and Chaozhou [3] - Events like the "Dongguan Manufacturing Aesthetic Tour" showcase the transformation of industrial cities into centers of aesthetic and cultural value, highlighting the evolution of local manufacturing [4] - The shift from merely selling products to promoting lifestyle and experiences indicates a strategic change in how local governments engage with consumers [5] Group 3: Government Engagement and Image - Local officials are leveraging popular media platforms to enhance the visibility of their cities, transforming from abstract managers to relatable service-oriented representatives [5] - The active participation of city leaders in promotional activities reflects a commitment to fostering a service-oriented government that resonates with the public [5]

Group 1: Economic Growth and Investment - Chaozhou's GDP has crossed three hundred billion thresholds during the "14th Five-Year Plan" period, achieving historical high growth rates and ranking third in the province for the first three quarters of 2025 [2] - The city has signed investment agreements that have reached new highs for three consecutive years, with over 800 projects totaling more than 60 billion yuan under construction [2] - The traditional industries of ceramics and food are undergoing rapid upgrades, with Chaozhou becoming the leading production area for smart sanitary ware in China [2][4] Group 2: Technological Innovation - Chaozhou leads the innovation sector in the Guangdong East-West North region, with the number of provincial doctoral workstations increasing for five consecutive years [3] - The city has established a complete industrial chain for smart sanitary ware, with annual production reaching 5.6 million units, accounting for nearly one-third of the national output [4] Group 3: Cultural and Tourism Development - Chaozhou has been recognized as a "World Food City," contributing to the growth of its cultural tourism brand and achieving a 171.91% increase in tourism revenue compared to 2021 [5][6] - The city has implemented measures to attract tourists, with the number of visitors expected to reach 5.284 million in 2025, a 97.7% increase from 2021 [6] Group 4: Agricultural Development - The total output value of Chaozhou's agriculture, forestry, animal husbandry, and fishery increased from 19.627 billion yuan to 23.681 billion yuan from 2021 to 2024, with an average annual growth rate of 6.5% [7] - The city has focused on developing the Phoenix Dan Cong tea industry, with tea production expected to exceed 9.5 billion yuan by 2025 [8]

Core Viewpoint - Chaozhou has demonstrated significant economic growth and development during the "14th Five-Year Plan" period, achieving top rankings in various economic indicators within Guangdong province [4][15][17]. Economic Development - Chaozhou's GDP has consistently crossed three hundred billion thresholds, with growth rates reaching historical highs, ranking third in the province for the first three quarters of 2025 [15][17]. - Key indicators such as fixed asset investment, infrastructure investment, and agricultural output have all seen growth rates that place Chaozhou at the forefront of the province [17][18]. - The city has successfully implemented the "Hundred-Thousand-Million Project," which has led to the cultivation of 37 provincial-level typical towns and 225 typical villages, significantly enhancing local development [31][32]. Agricultural Sector - The total output value of agriculture, forestry, animal husbandry, and fishery in Chaozhou increased from 196.27 billion to 236.81 billion from 2021 to 2024, with an average annual growth rate of 6.5% [80]. - The city has focused on developing the tea industry, particularly the Phoenix Dan Cong tea, which has seen its brand influence rise to the fourth position nationally, contributing approximately 300 billion in total revenue [52][68]. - Chaozhou has achieved a grain production target of 439 kg per mu by 2025, maintaining a leading position in the province [56]. Cultural and Tourism Development - Chaozhou has been recognized as a "World Food City" and has seen tourism revenue grow by 171.91% compared to 2021, with visitor numbers nearly doubling over the past three years [92][93]. - The city has successfully hosted various cultural events, enhancing its cultural brand and attracting more tourists [88][89]. - Chaozhou aims to further integrate cultural and tourism sectors, promoting a "tourist-friendly city" and enhancing its economic vitality through cultural heritage [105][106].

Core Insights - The article discusses various initiatives and strategies implemented by different cities in Guangdong province to promote rural revitalization and development, focusing on enhancing agricultural productivity, improving living conditions, and fostering economic growth through local特色产业 (characteristic industries) [3][4][5][6][9][10]. Group 1: Agricultural Development - Guangzhou aims to strengthen特色产业 (characteristic industries) such as种业 (seed industry),花卉 (floriculture), and荔枝 (lychee) while promoting智慧农业 (smart agriculture) and绿色农业 (green agriculture) [12][13]. - Zhuhai emphasizes enhancing党建 (party building) to achieve effective rural revitalization [20][22]. - Shaoguan focuses on revitalizing闲置资源 (idle resources) and promoting农文旅融合 (integration of agriculture, culture, and tourism) [28][40]. Group 2: Rural Infrastructure and Environment - Various cities, including Meizhou and Jiangmen, are working on improving人居环境 (living environment) and promoting美丽乡村 (beautiful countryside) initiatives [48][60]. - Yangjiang is pushing for深度融合 (deep integration) of agriculture and tourism to enhance rural development [100][102]. - Zhaoqing is accelerating全产业链发展 (whole industry chain development) in agriculture to improve efficiency and productivity [116][118]. Group 3: Economic Growth and Employment - Cities like Jiangmen are planning to create特色项目 (special projects) to boost local economies and enhance乡镇功能 (township functions) [59][61]. - Clear strategies are being implemented to promote农产品加工 (agricultural product processing) and enhance market competitiveness [142][150]. - The focus on "以贸兴农、以工带农" (promoting agriculture through trade and industry) aims to activate rural economic vitality and improve farmers' income [152][153]. Group 4: Governance and Leadership - The emphasis on党对“三农”工作的全面领导 (comprehensive leadership of the party in agricultural work) is crucial for the success of rural revitalization efforts [120][183]. - Continuous efforts are being made to strengthen村“两委”班子 (village committee leadership) to ensure effective governance and implementation of rural policies [15][184]. - The "百千万工程" (Hundred-Thousand Project) is a key initiative aimed at achieving significant changes in rural areas over five years [149][155].