传统文化正重塑消费逻辑，在近期非遗主题交流中，有专业智库预测国潮市场规模将在2028年突破3万亿元，是值得关注 的消费新格局。 蛇年暑期第一周，恰逢"2025大运河非遗旅游大会暨河和之契：黄河流域、大运河沿线非遗交流展示周"开幕。来自黄河 流域和大运河沿线地区的大量非遗项目在山东聊城水上古城集中亮相，吸引了各地游客前往体验并掀起了当地文创消费 热潮。笔者在与相关智库人员和热点旅游目的地开发者的交流中，关于文创消费都会指向一个特定活力感念，即"非遗工 坊"。 而最新统计数据显示，目前全国1.1万余家非遗工坊，分布在2005个县级行政区，包括670个脱贫县和135个国家乡村振兴 重点帮扶县，带动相关产业链120余万人就业增收，直接保护优秀传统文化，赋能地方经济社会发展。这个被传统文化激 活的万亿级市场，笔者赞誉为"香润国潮"。显然，传统文化正重塑消费逻辑，在近期非遗主题交流中，有专业智库预测 国潮市场规模将在2028年突破3万亿元。这是值得关注的消费新格局，本文提供以下调研案例。 国博凤冠冰箱贴 今年6月14日是国家非遗日，笔者收到了最新款式的国博非遗产品凤冠冰箱贴，并和国博研究馆员隋立新进行了交流。这 一文创产 ...

Core Viewpoint - The promotion of ethnic handicrafts is essential for preserving Chinese traditional culture, enhancing income for various ethnic groups, and fostering inter-ethnic communication and integration [1] Group 1: Ethnic Handicraft Development - The National Ethnic Affairs Commission has initiated actions to cultivate and enhance ethnic handicraft brands, focusing on innovative development [1] - A promotional event themed "Craftsmanship Inheriting Ethnic Arts" was held in Yiwu, Zhejiang, showcasing the integration of various ethnic handicrafts [1] - The event highlighted the collaboration between different ethnic groups, emphasizing the cultural richness and market potential of ethnic handicrafts [1] Group 2: Innovation and Product Development - The integration of traditional techniques with modern design has led to the creation of new products, such as tea packaging that incorporates ethnic elements [2] - The "Tea Travel Integration" model in Hubei aims to connect tourism with ethnic craftsmanship, creating a cultural ecosystem that benefits all ethnic groups [2] - Various regions are developing public brands for ethnic handicrafts, focusing on small products with significant cultural meaning [2][3] Group 3: Economic Impact and Employment - The "Jinshi Jiao" brand in Inner Mongolia has developed over 500 products, creating jobs for more than 450 people and projecting sales of over 32 million yuan in 2024 [3] - The "Qilu Youli" brand in Shandong has integrated non-heritage skills and cultural elements, involving over 240 ethnic handicraft enterprises and cooperatives [5] - The "Bai Xiang Bai Se" brand in Guangxi features over 400 products, showcasing ethnic elements in various creative products sold nationwide [6] Group 4: Cultural Exchange and Global Reach - Ethnic handicrafts are increasingly participating in rural revitalization and promoting cultural exchange among different ethnic groups [7] - The "Yiweng China Handicraft" initiative has created databases to connect global designers with Chinese craftsmanship, promoting cultural products internationally [7] - The Hainan Li ethnic textile techniques have gained international recognition, with Li brocade showcased at Paris Fashion Week [8] Group 5: Future Directions and Support - The importance of ethnic handicrafts is being redefined, transitioning from mere cultural artifacts to vital components of contemporary lifestyles [3][9] - There is a call for integrating modern technology with traditional craftsmanship to develop innovative products that resonate with contemporary consumers [9] - The government's support for traditional culture is driving the revitalization and innovation of ethnic handicrafts, encouraging a new wave of creativity [9]

恩施州市场监督管理局食品安全监督抽检信息公告（2025年第4期） 根据《中华人民共和国食品安全法》及其实施条例等规定，恩施州市场监督管理局开展了食品安全监督抽检，现将抽检信息公布如下： 自2025年5月7日至5月20日，恩施州市场监管局完成食品安全监督抽检及检验数据录入202批次，其中检验合格200批次，检验不合格2批 次。 恩施州市场监督管理局 2025年6月17日 | 食品监督抽检不合格产品信息 | | | | | | | | | | | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | | | | | | | | | | 任 务 | | | 标称 | | 标称 | 被抽 | 被抽 | | 规 | | | | | | | 来 | | | 序 抽样编号 号 | 生产 企业 | 生产 企业 | 样单 位名 | 样单 位地 | 食品 名称 | 格 型 | 商 标 | 生产日 期/批号 | 不合格项目║检验结果║标准值 | 分 类 | 公告 号 ...

凤凰单丛第四！ 2025全国茶叶区 域公用品牌影响 力指数报告发布 _南方+_南方 plus 日前，《2025全 国茶叶区域公用 品牌影响力指数 报告》正式发 布，凤凰单丛茶 （指数926）位 列第四。相较于 2024年在同类型 榜单中排名第 五，凤凰单丛茶 此次成功"进 阶"，在全国范 围内的品牌影响 力进一步彰显。 | 品牌名称 | 指数 | | --- | --- | | 安溪铁观音 | 946.8 | | 信阳毛尖 | 945 | | 福鼎白茶 | 942.3 | | 凤凰单丛茶 | 926 | | 太平猴魁 | 925.5 | | 祁门红茶 | 925.5 | | 安化黑茶 | 925 | | 品牌名称 | 指数 | | --- | --- | | 凤庆滇红茶 | 897 | | 黄山毛峰茶 | 895 | | 广西六堡茶 | 893.5 | | 恩施玉露 | 891 | | 六安瓜片 | 886.3 | | 湄潭翠芽 | 871 3 /2 1 | | 福州茉莉花茶 | 136.5 | 该报告由中国农 业国际合作促进 会茶产业分会联 合中农研食品科 学研究院品牌发 展与研究中心编 制，覆盖全国15 ...

五月二十一日，是世界对茶的深情告白。中国先贤最早发现和培植的茶，被世界普遍性誉为东方神秘树叶。随着中国茶文化的兴起，茶叶就作为大宗商品来 到古丝绸之路上，传入西亚乃至欧洲地区。截至到今年五月二十一日的国际茶日，已知道全球有60多个国家与地区产茶。而且作为世界三大无酒精饮料之 一，全球有160多国近30亿人饮茶且无年龄、性别制约。外交官们也早就发现：当今世界的饮茶风俗，都因地域民情和生活方式的不同而各有所异，然而茶 以平等包容秉性被尊为"和平之饮"、"客来敬茶"成为了古今中外的共同礼俗！ 笔者多年关注的中部国家茶产区湖北省，近年来特别强调原产地地理标识。如作为万里茶道重要节点城市之一，秦巴山系高香型名优茶核心产区。十四五周 期以来襄阳市依托"襄阳高香茶"区域公用品牌，推动茶产业发展壮大与茶旅融合，走出一条绿色富民之路。襄阳拥有3000多年茶叶种植历史，文化上是"神 农尝百草，日遇七十二毒，得茶而解之"典故发生地。这里自然禀赋独特，且加之"南船北马、七省通衢"的地理优势，发展茶产业得天独厚。 统计数据显示：2024年，襄阳茶园面积近50万亩，干茶产量2万吨，综合产值达80亿元；培育茶业国家级龙头企业1家，省级龙头 ...

在日前湖北省检察院召开的"履行检察职能、服务支点建设、保护科技创新"新闻发布会上，通报了2024 年全省知识产权检察工作情况，并发布《湖北知识产权检察工作白皮书(2022—2024)》暨2024年度知识 产权检察保护典型案事例。 保护知识产权就是保护科技创新。去年以来，湖北知识产权保护工作势头持续向好，成效不断显现，知 识产权保护高地迈入新阶段，服务支点建设取得新成绩。 同时，检察机关借助数字检察、"两法衔接"平台、知识产权刑事案件"双报制"等方式，依法开展立案监 督，确保案件办理的公正性和合法性。在知识产权民事、行政和公益诉讼案件方面，全省检察机关办结 161件，办案规模是上年度的3倍，常态化开展知识产权恶意诉讼监督，立办某文化传媒公司恶意诉讼案 件84件，办理"恩施玉露"注册商标专用权行政公益诉讼案，有力保护了知名地理标志产品。 会上披露，2024年，全省检察机关共批捕侵犯知识产权刑事犯罪284人、起诉510人，同比分别上升 5.5%、31.1%，办案规模显著扩大。办案范围广泛，不仅涵盖新能源等科创领域，还涉及盗版教辅、种 子、地理标志产品等民生领域，全面守护各类知识产权。 今年，为服务湖北支点建设，将聚 ...

Group 1 - The sixth China Youth Skills Camp recently concluded in Enshi Prefecture, Hubei Province, showcasing the integration of local Tujia culture and craftsmanship [1] - Participants engaged in various activities, including visiting cultural sites and experiencing local craftsmanship, emphasizing the importance of skill development in rural revitalization [1] - The event featured performances that highlighted the "craftsman spirit," focusing on dedication, precision, and the mission of skilled talents in contributing to the nation [1] Group 2 - A skills demonstration event attracted crowds, featuring over 30 distinctive labor brand booths, including tea masters and traditional artisans [2] - Participants had immersive experiences with national-level skill masters, learning about traditional techniques such as the non-material cultural heritage of Enshi Yulu tea processing [2] - The event showcased the vibrant cultural heritage of the region, emphasizing the connection between craftsmanship and local identity [2]