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为何跨界无人机业务?影石创新创始人发文回应
Guo Ji Jin Rong Bao· 2025-07-29 13:31
Core Viewpoint - The recent stock price movement of Insta360 (影石创新) is closely related to the latest developments in its drone business, particularly the launch of the consumer drone brand Antigravity [1] Company Overview - Insta360, founded in 2015 and headquartered in Shenzhen, specializes in portable action cameras, holding nearly 70% market share in the panoramic camera sector and has been the global leader for six consecutive years [2] - The company went public on the Shanghai Stock Exchange's Sci-Tech Innovation Board in June, achieving a market capitalization of 710 billion yuan on its first trading day [2] Drone Business Development - Insta360's entry into the drone market was a decision made five years ago, driven by the company's mission, unmet customer demand, and the potential for business growth [1][5] - The company plans to launch two drone brands, including its own and a third-party collaboration, while actively evaluating investment opportunities in the drone industry [1] - The Antigravity drone, set to begin public testing in August, features 8K panoramic video capabilities and weighs less than 249 grams [1] Market Trends - The global drone market is experiencing rapid growth, projected to reach $36.41 billion in 2024 and grow to $125.91 billion by 2032, with a compound annual growth rate (CAGR) of 17.3% [2] - In China, the civil drone market is expected to grow from 43.51 billion yuan in 2019 to 110.85 billion yuan in 2024, with a forecast of 248.93 billion yuan by 2029 [3] Competitive Landscape - DJI dominates the drone market, holding a 90% share of the U.S. commercial drone market and over 80% globally, while Insta360's move into drones may provoke DJI's entry into the panoramic camera space [3][5] - The competitive dynamics are intensifying as both companies seek to expand into each other's core markets [5]