Core Viewpoint - DJI's Osmo 360 has seen a significant increase in sales expectations from over 1 million units to 3-4 million units, indicating strong market demand despite initial controversies surrounding the product's launch [1][3]. Group 1: Product Launch and Market Strategy - DJI's aggressive marketing and pricing strategy for the Osmo 360, priced at 2999 yuan, undercuts the competition, particularly the影石X5 priced at 3798 yuan, showcasing DJI's intent to capture market share [4][5]. - The company has shifted focus from drones to audio-visual and innovative products due to market saturation in the drone sector, aiming to increase the share of audio-visual products from 21-22% to 30-35% by 2024 [4][3]. - Initial sales figures for the Osmo 360 were impressive, with nearly 5-6 million units sold on the first day, leading to a reassessment of sales targets within the company [3][4]. Group 2: Supply Chain and Production Challenges - Supply chain issues have been a persistent challenge for DJI, with the Osmo 360 experiencing delays in production and distribution due to limited initial stock and production capacity [13][14]. - The company has faced criticism for its production capabilities, with past attempts to enhance efficiency through automation and outsourcing not yielding the desired results [14][15]. - The supply chain for key components, such as camera modules and lenses, is shared with competitors, complicating production and availability for both DJI and影石 [15][14]. Group 3: Competitive Landscape - Despite the initial success of the Osmo 360, DJI still faces significant competition from影石, which has established a strong market presence and customer base over several product generations [18][20]. - The software capabilities of the Osmo 360 are seen as a critical weakness compared to影石, particularly in image stitching and processing algorithms, which may hinder DJI's ability to fully compete in the long term [19][20]. - The overall market for panoramic cameras is experiencing stagnation, with both DJI and影石 needing to innovate to avoid price wars and maintain profitability [21][20].

作者丨 DW 来源丨凤凰网财经《公司研究院》 从消费级无人机霸主，到大疆 Pocket3火成现象级爆款、一机难求，大疆产品往往伴随着流量与争议。 近日， 预告多时的 大疆 Osmo 360 8K超旗舰画质全景相机，2999元起售，这是大疆首款全景相机产品。根据产品说明，这一全景相机 能拍 8K 的全景视频，还能拍 1.2亿 像素照片，屏幕是触控的，还能防水十米， 却因用户曝出的 "起雾门"陷入舆论漩涡。 01 用户实测曝产品缺陷："起雾了" 产品发售后，网友 "毛毛爱拍照"在社交平台发文，称自己购买的大疆Osmo 360存在镜头起雾问题。该网友表示，"8K 50帧录制了14-15分钟， 车内架在前挡风玻璃上，然后发现起雾了。" 有网友留言称： "影石是外面加保护罩之后起雾， 而大疆是镜头内部直接起雾 ，果然不能买第一代产品。 " 对此，大疆 品牌部回应凤凰网财经《公司研究院》称： " 之前引用的反馈该问题的用户在我们技术支持团队的帮助下，起雾问题已经得到解决。用 户在进行高规格录制时，若碰巧拍摄环境出现特殊冷热变化，当镜头遇冷时可能会临时性地出现少量雾气凝结。针对这个物理规律造成的现象， Osmo 360 镜 ...

Core Viewpoint - The smart imaging device market is gearing up for a significant competition between two leading Chinese high-tech companies, DJI and Insta360, with their movements closely watched by the market [1]. Group 1: Company Developments - DJI announced the launch of its first 360-degree panoramic camera, Osmo 360, set for July 31, with the slogan "A Inch Sees the Universe" [2]. - DJI has completed its full-category layout in the smart imaging market, covering aerial drones, action cameras, handheld cameras, and panoramic cameras [3]. - Insta360, after four years of preparation, successfully listed on the Shanghai Stock Exchange's Sci-Tech Innovation Board on June 11, with a market capitalization of approximately 65.6 billion yuan [6]. Group 2: Market Competition - DJI and Insta360 have a history of competition, with DJI entering the action camera market after GoPro faced challenges, while Insta360 focused on panoramic cameras [9]. - In 2023, Insta360 launched its first action camera, Ace Pro, indicating its expansion into the action camera market [9]. - DJI's Osmo 360 is equipped with a 1-inch CMOS sensor, supporting up to 8K/30fps panoramic video, which theoretically offers better image quality than Insta360's flagship product [11]. Group 3: Market Size and Trends - The global consumer drone market was approximately $4.85 billion in 2023, with DJI holding around 70% market share [21]. - The global handheld smart imaging device market was about 31.5 billion yuan in 2023, with action cameras accounting for over 85% and panoramic cameras for 25% [21]. - The traditional camera market is dominated by Canon, Nikon, and Sony, with stable market conditions persisting for nearly a decade [20]. Group 4: Financial Performance - Insta360 reported revenue of 1.355 billion yuan in Q1 2025, a year-on-year increase of 40.7%, but its net profit decreased by 2.5% [26]. - Analysts predict a compound annual growth rate of 11.8% for the global panoramic camera market from 2023 to 2027, with Insta360 expected to achieve over 30% revenue growth in the next two years [31]. Group 5: Future Outlook - Insta360's entry into the drone market may lead to increased R&D investments, potentially impacting short-term financial performance [27]. - The success of Insta360 in the drone market will depend on its ability to address unmet needs and improve user experience through patented technologies [29]. - DJI is also diversifying its product offerings, with plans to release a sweeping robot, ROMO, on August 6, further exploring cross-application of its technology [32].

前两天有条新闻，说是纽约市民凌晨五点为了抢购中国全景相机排了两条街的队，底下还晒出了一张海 报： 以下文章来源于有数DataVision ，作者张泽一 有数DataVision . 数据表象与商业真相 美东时间4月22日，影石原定早上九点在纽约中央车站举办新品X5发售活动，但凌晨三点就有人开始排队， 争抢第一批新品购买试用的体验。 一边是数百米开外的长队，同时已经有用户开始在社媒上po出抢到的X5，而从事后影石发布的官方战报来 看，说是"席卷"全球电商排行榜也不为过，这似乎阐述了一个事实： 哪怕真的加了关税，国产全景相机的性能也已经卷到美国人非买不可的地步。 据媒体报道，4月27日下午，影石深圳壹方城商场的专卖店同样人流密集，近几天客流量较往常几乎翻 倍。 "都在问热搜同款，闭店了用户还在联系说要来看相机"。 创意需求撕开细分市场 知乎上曾经有个热门话题："玩相机的是怎么看待玩手机摄影的？"。 彼时的"手机摄影大师"在器材党眼里基本像个笑话，可带着长枪短炮在玉渊潭公园"打鸟"的专家们也不得不 承认，今天的手机厂商宣传页，已经成为了全民摄影启蒙。 卷到最后，对大多数人来说， 一张好照片的秘密，其实最终还是美图秀 ...