日前，海信家电发布2025年三季报。报告期内，海信洗衣机业务稳步增长，国内主营业务收入同比增长30%以上，中 高端及高端市场占有率翻倍增长，产品结构持续优化。"618"大促期间，电商销售规模同比提升83%。 与此同时，海外市场也取得突破性成绩。6月份，海信洗衣机英国市场份额突破11%，并在克罗地亚、塞尔维亚、南非 等多国市场份额超30%，稳居行业前列。 海信洗衣机深耕热泵洗烘一体技术，在9月底推出的大薄荷热泵洗烘一体机E8Q，率先在热泵洗烘一体领域实现 850mm×600mm标准尺寸，在高效烘干的同时，极大优化了空间利用率，用户无须局改便能实现原地换机。同时其搭 配超薄全嵌式外观，更好地契合一体化家居美学风格。据奥维云网数据显示，E8Q上市后两周内便跃居销量排行榜 TOP2，市场表现引人瞩目，并荣获中国家电网颁发的"杰出渠道表现产品奖"。 市场表现与产品创新也为海信洗衣机赢得广泛行业认可。海信洗衣机先后获评"健康洗护领军品牌""洗衣机行业十强品 牌"等荣誉，彰显出海信在洗衣机领域的综合实力与行业引领地位。（蒋芳 胡雷剑） 编辑：赵鼎 基于对用户分区洗护和高效烘干需求的洞察，海信洗衣机推出4合1热泵洗烘一体机— ...

Core Insights - Hisense Home Appliances reported a revenue of 71.533 billion yuan for the first three quarters of 2023, a year-on-year increase of 1.35%, and a net profit of 2.812 billion yuan, up 0.67% [1] - The company demonstrated strong operational resilience and steady development capabilities despite industry challenges, with a significant increase in operating cash flow by 34.06% [1] Business Performance - Hisense's diversified business layout provided a strong buffer against industry pressures, with core segments like HVAC, refrigeration, and kitchen appliances performing well [2] - The company maintained its leading position in the central air conditioning market with over 20% market share, and its new air conditioning products saw an 83% increase in installation orders year-on-year [2] - The refrigeration segment, particularly the Rongsheng brand, achieved significant sales growth, with the dual-cleaning refrigerator ranking first in sales [3] - The kitchen appliance segment also experienced over 50% revenue growth in the first three quarters, with innovative products like the "silent range hood" redefining kitchen environments [3] Market Strategy - Hisense is focusing on high-end product development and international expansion as key strategies to navigate the competitive landscape [5] - The company has established a global presence with 36 industrial parks and production bases, enhancing its brand influence in overseas markets [5] - The opening of the HHA smart manufacturing industrial park in Thailand marks a significant step in integrating research, production, and sales [6] Technological Innovation - Continuous investment in technology and innovation is a cornerstone of Hisense's competitive advantage, with breakthroughs in central air conditioning technology [7] - The introduction of AI-driven products, such as the intelligent air conditioning solutions, reflects the company's commitment to smart home technology [8] - Hisense aims to provide comprehensive AI home appliance solutions by integrating its self-developed models with industry-leading databases [8]