转自：新华财经 当地时间1月6日，全球消费电子行业年度盛会——国际消费电子展（CES 2026）在美国拉斯维加斯举 行。在这场汇集了全球顶尖科技产品的舞台上，海信洗衣机爆款产品——海信棉花糖Ultra全家筒（以 下称"海信全家筒"）凭借出众的分区洗护与热泵洗烘一体技术，摘得CES"最佳创新奖"（Best of Innovation Award），成为15年来唯一获此奖项的洗衣机品类产品（家用电器领域）。 从去年以复古美学设计赢得"CES创新奖"的罗马假日洗衣机，到今年以场景化解决方案登顶"最佳创新 奖"的海信全家筒，海信洗衣机在CES舞台上从"银标"到"金标"的进阶之路，清晰展现出其创新逻辑的 深层演进：以深层洁净科技、AI智能交互，守护全家衣物及家人健康，定义家庭健康洗护新标杆。 （海信洗衣机供图） 科技与设计出众 引爆体验热潮 在CES展会现场，此次获奖的海信全家筒吸引了大量参观者驻足。现场工作人员介绍，该产品以"自由 组合 各洗所需"为核心理念，采用前瞻性的模块化设计，实现了 "一台顶四台"的复合型洗护体验。 海信全家筒搭载的宙斯热泵洗烘一体技术、活水洗科技、AI智能交互等前沿科技，进一步提升了洗涤 效 ...

齐鲁晚报.齐鲁壹点台雪超通讯员修璐璐 随着2026美加墨世界杯脚步的临近，全球"足球热"再度升温。近日，作为2026年美加墨世界杯官方赞助商的海信，更是把象征着足球最高荣誉的大力神杯 带到中国，直接点燃球迷们的运动激情。活动现场展出海信2026年世界杯全阵容定制产品，而今年最为火爆的海信三筒洗衣机也在现场亮相，引得不少球 迷围观。 这台洗衣机将绿茵场上的战术智慧直接搬进了洗护"赛场"——三筒分区洗护如同"三中卫体系"，各司其职守护全家健康；热泵洗烘一体技术像"中场指挥 官"，精准控温加速洗烘；活水洗科技则是"全能助攻"，涤净每一处"赛场战痕"。这种"战术化"的洗护设计，让海信全家筒也成为了球迷眼中"洗护领域的 冠军选手"。 分区如布阵，三筒守护全家健康 如果说足球场上的战术安排讲究位置分工、协作防守，那么海信棉花糖Ultra全家筒的分区洗护设计，恰恰将这种"各司其职"的理念融入机身本身。一台海 信全家筒相当于13kg洗衣机+9kg热泵干衣机+1kg婴儿衣物洗烘一体机+1kg内衣洗烘一体机的组合，一台满足全家洗护需求，大筒+小筒分体设计，真正实 现"一台顶四台"。其三筒结构，可分别洗涤不同类别、颜色、污染程度的 ...

Core Insights - Hisense's washing machine business has shown steady growth, with domestic revenue increasing by over 30% year-on-year and market share in the mid to high-end segments doubling [1] - The company achieved significant sales growth during the "618" shopping festival, with e-commerce sales rising by 83% year-on-year [1] - Hisense's overseas market performance has also been strong, with a market share of over 11% in the UK and exceeding 30% in countries like Croatia, Serbia, and South Africa [1] Product Innovation - Hisense launched the 4-in-1 heat pump washing and drying machine, the Hisense Cotton Candy Ultra, which features an integrated heat pump drying system and precise temperature control for gentle drying at 42 degrees [3] - The Hisense Cotton Candy Ultra has received multiple industry awards, including the "Best Design Award" at IFA and recognition as the top-selling model in its price segment [3] - The E8Q model, released in late September, has optimized space utilization while maintaining high drying efficiency, quickly becoming the second best-selling product within two weeks of its launch [3] Industry Recognition - Hisense washing machines have received various accolades, including being named a "Leading Brand in Healthy Laundry Care" and one of the "Top Ten Brands in the Washing Machine Industry," highlighting the company's comprehensive strength and leadership position in the sector [5]

Core Viewpoint - Hisense's heat pump washing and drying technology is fundamentally transforming the laundry care industry, showcasing significant advancements in product functionality and user experience [1][2]. Technology Breakthrough - The heat pump washing and drying integrated technology saves space and simplifies the laundry process by allowing clothes to transition directly from washing to drying without manual transfer, providing a convenient experience [1]. - Hisense's Zeus integrated heat pump drying system operates at a precise temperature of 42°C, consuming about 50% less energy compared to traditional methods, thus redefining drying efficiency [2]. - The technology excels in wrinkle prevention, utilizing a three-variable frequency system to gently smooth out wrinkles, achieving results comparable to manual ironing [2]. Competitive Advantage - The market for multi-tub washing machines is becoming increasingly competitive, yet few brands possess the core technology for heat pump systems, leaving a gap in addressing key issues like health isolation and energy efficiency [3]. - Hisense's Ultra family tub technology, while more complex and costly, creates a significant technological barrier that enhances its competitive edge in the market [3]. - Users are willing to pay for tangible technological benefits, which Hisense's products deliver through reduced wrinkles, no deformation, effective lint removal, and energy efficiency [3]. Innovative Value - Since launching the world's first three-tub washing machine in 2017, Hisense has developed a complete ecosystem of heat pump washing and drying products, receiving multiple awards for its innovation [4]. - The Ultra family tub has achieved recognition as the top-selling heat pump washing and drying machine in its price category, reflecting consumer trust in Hisense's technology [4]. - Hisense is expanding the application of heat pump technology across various product lines and price ranges, promoting a lifestyle of "wash and wear" for more households, which signifies a strategic move towards industry-wide technological advancement [4].