Core Insights - Hisense washing machine won the "Best of Innovation Award" at CES 2026, marking a significant achievement as the only washing machine product to receive this award in 15 years [1] - The evolution of Hisense washing machines from the "Silver Award" to the "Gold Award" reflects a deepening innovation logic focused on deep cleaning technology and AI interaction, setting a new standard for family health care [1] Product Features - The Hisense Cotton Candy Ultra family cylinder features a modular design that allows for a "one machine replaces four" washing experience, enhancing washing efficiency and drying performance [3] - It includes a 13kg main washing area and a Zeus heat pump drying system that operates at a low temperature of 42°C, ensuring fabric care while efficiently handling large laundry loads [3] - The product's modular design allows users to customize installation based on space and needs, enabling combinations of five, seven, or more cylinders [3] Industry Position - Hisense washing machines have shown remarkable growth in the global market, with sales in over 140 countries and regions [6] - The company achieved a market share of over 11% in the UK, ranking first in the industry, and over 30% in countries like Croatia and Serbia, securing a top-three position [6] - Hisense was recognized as the fastest-growing company among the top 10 global home laundry equipment manufacturers from 2021 to 2025 by Euromonitor International [6] Technological Innovation - The focus on heat pump drying technology and segmented washing is central to Hisense's innovation strategy, aiming for a unified approach to cleaning, fabric care, energy efficiency, and space optimization [6] - The award-winning product demonstrates Hisense's capability to innovate not only in traditional home appliances but also in smart and systematic technology, aligning with top consumer electronics innovations [8] - Hisense aims to redefine high-end laundry experiences through continuous product innovation and technological accumulation, emphasizing user-centric design [8]

Core Viewpoint - The upcoming 2026 FIFA World Cup is reigniting global interest in football, with Hisense, an official sponsor, showcasing its innovative washing machine products designed for sports enthusiasts [1]. Group 1: Product Features - Hisense's Ultra Family Tub washing machine features a unique three-tub design that allows for separate washing of different types of clothing, effectively preventing cross-contamination and promoting family health [4]. - The washing machine combines the functionalities of a 13kg washing machine, a 9kg heat pump dryer, and two smaller units for delicate items, effectively replacing four machines with one [4]. - The heat pump drying technology maintains a low temperature of 42°C, ensuring the safety of delicate fabrics while providing quick wash and dry cycles, with a total time of 42 minutes for completion [6]. Group 2: Technological Innovations - The "Active Water Wash" technology enhances cleaning efficiency by effectively removing tough stains and filtering out impurities, achieving a 92.9% reduction in lint and debris during washing [7]. - The machine's features include a module that eliminates 99.99% of fungi, making it particularly suitable for families with infants or individuals with sensitivities [7]. Group 3: Market Performance - Hisense washing machines have seen a 30% increase in domestic revenue year-on-year in the first three quarters of 2025, leading the industry in growth [9]. - The Ultra Family Tub achieved over 10,000 units sold in its first month and received multiple awards, including the "Best Design Award" at IFA and recognition as the top-selling heat pump washing machine in offline markets [9]. - During the 2025 Double Eleven shopping festival, the Hisense Cotton Candy series ranked first in sales on JD.com for heat pump washing machines [9].

Core Insights - Hisense's washing machine business has shown steady growth, with domestic revenue increasing by over 30% year-on-year and market share in the mid to high-end segments doubling [1] - The company achieved significant sales growth during the "618" shopping festival, with e-commerce sales rising by 83% year-on-year [1] - Hisense's overseas market performance has also been strong, with a market share of over 11% in the UK and exceeding 30% in countries like Croatia, Serbia, and South Africa [1] Product Innovation - Hisense launched the 4-in-1 heat pump washing and drying machine, the Hisense Cotton Candy Ultra, which features an integrated heat pump drying system and precise temperature control for gentle drying at 42 degrees [3] - The Hisense Cotton Candy Ultra has received multiple industry awards, including the "Best Design Award" at IFA and recognition as the top-selling model in its price segment [3] - The E8Q model, released in late September, has optimized space utilization while maintaining high drying efficiency, quickly becoming the second best-selling product within two weeks of its launch [3] Industry Recognition - Hisense washing machines have received various accolades, including being named a "Leading Brand in Healthy Laundry Care" and one of the "Top Ten Brands in the Washing Machine Industry," highlighting the company's comprehensive strength and leadership position in the sector [5]

Core Viewpoint - Hisense's heat pump washing and drying technology is fundamentally transforming the laundry care industry, showcasing significant advancements in product functionality and user experience [1][2]. Technology Breakthrough - The heat pump washing and drying integrated technology saves space and simplifies the laundry process by allowing clothes to transition directly from washing to drying without manual transfer, providing a convenient experience [1]. - Hisense's Zeus integrated heat pump drying system operates at a precise temperature of 42°C, consuming about 50% less energy compared to traditional methods, thus redefining drying efficiency [2]. - The technology excels in wrinkle prevention, utilizing a three-variable frequency system to gently smooth out wrinkles, achieving results comparable to manual ironing [2]. Competitive Advantage - The market for multi-tub washing machines is becoming increasingly competitive, yet few brands possess the core technology for heat pump systems, leaving a gap in addressing key issues like health isolation and energy efficiency [3]. - Hisense's Ultra family tub technology, while more complex and costly, creates a significant technological barrier that enhances its competitive edge in the market [3]. - Users are willing to pay for tangible technological benefits, which Hisense's products deliver through reduced wrinkles, no deformation, effective lint removal, and energy efficiency [3]. Innovative Value - Since launching the world's first three-tub washing machine in 2017, Hisense has developed a complete ecosystem of heat pump washing and drying products, receiving multiple awards for its innovation [4]. - The Ultra family tub has achieved recognition as the top-selling heat pump washing and drying machine in its price category, reflecting consumer trust in Hisense's technology [4]. - Hisense is expanding the application of heat pump technology across various product lines and price ranges, promoting a lifestyle of "wash and wear" for more households, which signifies a strategic move towards industry-wide technological advancement [4].