Core Insights - Hisense's washing machine business has shown steady growth, with domestic revenue increasing by over 30% year-on-year and market share in the mid to high-end segments doubling [1] - The company achieved significant sales growth during the "618" shopping festival, with e-commerce sales rising by 83% year-on-year [1] - Hisense's overseas market performance has also been strong, with a market share of over 11% in the UK and exceeding 30% in countries like Croatia, Serbia, and South Africa [1] Product Innovation - Hisense launched the 4-in-1 heat pump washing and drying machine, the Hisense Cotton Candy Ultra, which features an integrated heat pump drying system and precise temperature control for gentle drying at 42 degrees [3] - The Hisense Cotton Candy Ultra has received multiple industry awards, including the "Best Design Award" at IFA and recognition as the top-selling model in its price segment [3] - The E8Q model, released in late September, has optimized space utilization while maintaining high drying efficiency, quickly becoming the second best-selling product within two weeks of its launch [3] Industry Recognition - Hisense washing machines have received various accolades, including being named a "Leading Brand in Healthy Laundry Care" and one of the "Top Ten Brands in the Washing Machine Industry," highlighting the company's comprehensive strength and leadership position in the sector [5]

Core Viewpoint - Hisense's heat pump washing and drying technology is fundamentally transforming the laundry care industry, showcasing significant advancements in product functionality and user experience [1][2]. Technology Breakthrough - The heat pump washing and drying integrated technology saves space and simplifies the laundry process by allowing clothes to transition directly from washing to drying without manual transfer, providing a convenient experience [1]. - Hisense's Zeus integrated heat pump drying system operates at a precise temperature of 42°C, consuming about 50% less energy compared to traditional methods, thus redefining drying efficiency [2]. - The technology excels in wrinkle prevention, utilizing a three-variable frequency system to gently smooth out wrinkles, achieving results comparable to manual ironing [2]. Competitive Advantage - The market for multi-tub washing machines is becoming increasingly competitive, yet few brands possess the core technology for heat pump systems, leaving a gap in addressing key issues like health isolation and energy efficiency [3]. - Hisense's Ultra family tub technology, while more complex and costly, creates a significant technological barrier that enhances its competitive edge in the market [3]. - Users are willing to pay for tangible technological benefits, which Hisense's products deliver through reduced wrinkles, no deformation, effective lint removal, and energy efficiency [3]. Innovative Value - Since launching the world's first three-tub washing machine in 2017, Hisense has developed a complete ecosystem of heat pump washing and drying products, receiving multiple awards for its innovation [4]. - The Ultra family tub has achieved recognition as the top-selling heat pump washing and drying machine in its price category, reflecting consumer trust in Hisense's technology [4]. - Hisense is expanding the application of heat pump technology across various product lines and price ranges, promoting a lifestyle of "wash and wear" for more households, which signifies a strategic move towards industry-wide technological advancement [4].