黑色家电，历来是每年美国拉斯维加斯国际消费电子展(CES)最引人瞩目的参展品类，每一颗色彩变幻的显示像素背后，是各黑电品牌前沿技术和产品的 集中展示。 在这场2026年的开年大展中，黑电赛道的竞争显得尤为激烈——继海信于2025年CES发布全球首款RGB-Mini LED电视，三星、索尼、LG等日韩厂商在一 年内先后跟进，发布旗下RGB-Mini LED电视产品，本届CES展会，也成为中日韩黑电品牌正面对决的战场。 而作为这场产业技术革新的发起者，海信则将先发优势运用到了极致，在率先实现RGB-Mini LED商用、量产和上市后，海信完成了75、85、100、116吋 机型的产品矩阵构建，快速占据市场份额；今年CES，海信发布全新一代RGB-Mini LED产品，搭载玲珑真彩背光和信芯AI画质芯片，以更高的色域上限 和更低的能耗成本，完成了对自身和行业的超越。 面对竞争对手的入局，领先一代的技术和产品，成为海信稳固RGB-Mini LED电视龙头地位最有力的竞争优势，结合对2026年世界杯赞助的体育营销布局 和AI智能生态的全面落地，海信正将高端显示领域的代际领先延伸到全球市场竞争的各个领域中。 作为最早布局 ...

黑色家电，历来是每年美国拉斯维加斯国际消费电子展（CES）最引人瞩目的参展品类，每一颗色彩 变幻的显示像素背后，是各黑电品牌前沿技术和产品的集中展示。 在这场2 0 2 6年的开年大展中，黑电赛道的竞争显得尤为激烈——继海信于2 0 2 5年CES发布 全球首款RGB-Mi n i LED电视，三星、索尼、LG等日韩厂商在一年内先后跟进，发布旗下 RGB-Mi n i LED电视产品，本届CES展会，也成为中日韩黑电品牌正面对决的战场。 而 作 为 这 场 产 业 技 术 革 新 的 发 起 者 ， 海 信 则 将 先 发 优 势 运 用 到 了 极 致 ， 在 率 先 实 现 RGB- Mi n i LED商用、量产和上市后，海信完成了7 5、8 5、1 0 0、11 6吋机型的产品矩阵构建， 快速占据市场份额；今年CES，海信发布全新一代RGB-Mi n i LED产品，搭载玲珑真彩背 光 和 信 芯 AI 画 质 芯 片 ， 以 更 高 的 色 域 上 限 和 更 低 的 能 耗 成 本 ， 完 成 了 对 自 身 和 行 业 的 超 越。 面对竞争对手的入局，领先一代的技术和产品，成为海信稳固RGB- ...

Core Viewpoint - The 2026 CES marks a significant showcase for Hisense, highlighting its innovative RGB-Mini LED technology and AI-driven products, emphasizing the integration of technology into daily life [1][12]. Group 1: Product Innovations - Hisense's new RGB-Mini LED television UX features an industry-leading color gamut of 110% BT.2020 and a color control precision of 134 bits, enhancing visual quality [3][5]. - The introduction of a fourth cyan self-luminous chip in the RGB-Mini LED technology, along with the upgraded H7 AI picture quality chip, allows for superior color differentiation and performance in various lighting conditions [5][6]. - Hisense has established a comprehensive RGB-Mini LED product matrix, being the only brand with top-tier products across RGB-Mini LED, RGB-Micro LED, and RGB laser display technologies [6]. Group 2: AI Integration - Hisense has developed an integrated AI capability system that enhances picture quality, sound quality, and personalized user experiences, transforming televisions into interactive home companions [6][8]. - The company showcased AI-driven solutions for smart home appliances, including refrigerators, air conditioners, and washing machines, which adapt to user needs and environmental data [10]. - Hisense's AI energy management system optimizes energy usage through smart coordination of solar power, storage systems, and home appliances, aiming to reduce energy costs and enhance sustainability [10]. Group 3: Robotics and User Interaction - Hisense introduced its first commercial humanoid robot, Harley, designed for customer service and product guidance, showcasing advanced interaction capabilities and a deep knowledge base [11]. - The robot can engage in multi-language interactions and provide personalized purchasing advice, enhancing the customer experience at exhibitions and retail locations [11]. Group 4: Industry Trends - The CES 2026 is viewed as a pivotal moment for AI in consumer electronics, transitioning from conceptual demonstrations to practical applications in everyday life [12].

Core Viewpoint - The 2026 International Consumer Electronics Show (CES) showcases Hisense's innovative RGB-Mini LED technology and AI-driven products, emphasizing the integration of technology into daily life under the theme "Love, Technology is Emotional" [1][16]. Group 1: Product Innovations - Hisense's new RGB-Mini LED TV UX features a color gamut of 110% BT.2020 and a color control precision of 134 bits, setting a new industry standard for picture quality [2][5]. - The introduction of a fourth cyan self-luminous chip in the RGB-Mini LED technology enhances color range and performance, allowing for the display of a trillion color variations [5][7]. - Hisense has established a comprehensive RGB-Mini LED product matrix, being the only brand with top-tier products across RGB-Mini LED, RGB-Micro LED, and RGB laser display technologies [7]. Group 2: AI Integration - Hisense has developed an integrated AI capability system that enhances picture quality, sound quality, and personalized user experiences, transforming TVs into interactive home companions [7][8]. - The AI-driven smart appliances, such as refrigerators and air conditioners, offer features like automatic food storage solutions and adaptive cooling based on human presence [11][12]. - The AI energy management system optimizes energy usage by coordinating smart appliances with renewable energy sources, improving energy self-sufficiency and reducing costs [14]. Group 3: Robotics and User Experience - Hisense's humanoid robot, Harley, provides an interactive experience at CES, showcasing its ability to engage with visitors and offer personalized product recommendations [15]. - The robot is designed for commercial applications, focusing on reception and professional guidance, with plans for deployment in various settings [15]. Group 4: Market Positioning - CES 2026 marks a pivotal moment for AI in consumer electronics, transitioning from conceptual technology to practical applications, as demonstrated by Hisense's innovative products [16].

Core Viewpoint - Hisense showcased its innovative RGB-Mini LED technology and AI-driven products at CES 2026, emphasizing the integration of technology into daily life under the theme "Love, Technology Also Moves" [2][18]. Group 1: Product Innovations - Hisense's new RGB-Mini LED TV UX attracted significant attention, achieving a color gamut of 110% BT.2020 and a color precision of 134 bits, setting a new industry standard [3][5]. - The introduction of a fourth cyan self-luminous chip in the RGB-Mini LED technology enhances color range and precision, allowing for the display of over a trillion color variations [5][7]. - Hisense has established a comprehensive RGB-Mini LED product matrix, covering sizes from 75 to 116 inches, solidifying its leadership in the high-end TV market [7]. Group 2: AI Integration - Hisense has developed an integrated AI capability system, enhancing user experience in picture quality, sound quality, and personalized services, transforming TVs into interactive home companions [9][11]. - The AI-driven smart home solutions include intelligent refrigerators, air conditioners, washing machines, and ovens, all designed to optimize user experience and convenience [11][13]. Group 3: Energy Management Solutions - Hisense's smart energy management solutions focus on optimizing energy use through solar panels, storage systems, and smart appliances, aiming to increase energy self-sufficiency and reduce costs [13][15]. - The AI energy management system can adjust operational modes based on energy usage, prioritizing solar energy for charging electric vehicles and operating appliances [15]. Group 4: Robotics and Customer Interaction - Hisense introduced its first commercial humanoid robot, Harley, designed for customer service and product guidance, showcasing advanced interaction capabilities and product knowledge [16][19]. - The robot aims to enhance customer experience in various settings, including stores and exhibitions, by providing personalized assistance and information [19].

Core Viewpoint - Hisense showcased its innovative RGB-Mini LED technology and AI-driven products at CES 2026, emphasizing the integration of technology into daily life with the theme "Love, Technology Also Moves" [1][11]. Group 1: Product Innovations - Hisense's new RGB-Mini LED TV UX features a color gamut of 110% BT.2020 and a color control precision of 134 bits, setting a new industry standard [3][5]. - The introduction of a fourth cyan self-luminous chip in the RGB-Mini LED technology enhances color range and performance, allowing for a comprehensive RGB product matrix across various display technologies [5]. - Hisense's product line spans from 75 to 116 inches, solidifying its leadership in the RGB-Mini LED, RGB-Micro LED, and RGB laser display sectors [5]. Group 2: AI Integration - Hisense has developed an integrated "end-cloud-core" AI capability system, enhancing user experience in picture quality, sound quality, and personalized services [6]. - The AI-driven smart home solutions include intelligent refrigerators, air conditioners, and washing machines that adapt to user needs and environmental data [8]. - The AI energy management system optimizes energy usage through smart appliances, improving energy self-sufficiency and reducing costs [8]. Group 3: Robotics and User Interaction - Hisense introduced its first commercial humanoid robot, Harley, which engages with users through natural language and provides product information [9][11]. - Harley is designed for commercial service, focusing on reception and professional guidance, with plans for deployment in various settings [11]. - The CES 2026 event marks a pivotal shift for AI in consumer electronics, moving from conceptual demonstrations to practical applications in everyday life [11].

1月6日，国际消费电子展(CES 2026)在美国拉斯维加斯拉开帷幕。在这场汇聚全球顶尖科技创新的盛会上，海信洗衣机旗下爆款产品海信棉花糖Ultra全家 筒，凭借模块化设计、宙斯热泵洗烘一体技术、活水洗科技以及AI智能交互等前沿科技，一举斩获CES最高荣誉"最佳创新奖"。这一里程碑式的成就不仅体 现了中国智造在全球舞台上的技术引领地位，更标志着家庭健康洗护领域正式迈入智能化、场景化的全新发展阶段。 从三筒首创到全球首台4合1热泵洗烘一体机，海信洗衣机以场景创新重塑洗护市场 从2017年研发出全球首台三筒洗衣机开始，到八年后推出全新一代三筒洗衣机，海信洗衣机做的不是简单的功能叠加，而是一场围绕真实生活场景的"体验 重构"。与此同时，海信在热泵洗烘一体技术上亦不断推进。从早期搭载冷凝式烘干、热泵式烘干的中高端机型，到2025年全面推广的以海信棉花糖Ultra全 家筒、棉花糖E8Q为代表的热泵洗烘一体机，海信洗衣机逐步将这一高能效、低温护衣且烘干效果堪比干衣机的技术推向大众市场。 据悉，海信全家筒系列凭借显著的技术创新与设计突破，上市以来接连荣获德国IFA"最佳设计奖"、奥维云网"热泵洗烘一体机线下主销价位销量第一 ...

Core Insights - Hisense's washing machine business has shown steady growth, with domestic revenue increasing by over 30% year-on-year and market share in the mid to high-end segments doubling [1] - The company achieved significant sales growth during the "618" shopping festival, with e-commerce sales rising by 83% year-on-year [1] - Hisense's overseas market performance has also been strong, with a market share of over 11% in the UK and exceeding 30% in countries like Croatia, Serbia, and South Africa [1] Product Innovation - Hisense launched the 4-in-1 heat pump washing and drying machine, the Hisense Cotton Candy Ultra, which features an integrated heat pump drying system and precise temperature control for gentle drying at 42 degrees [3] - The Hisense Cotton Candy Ultra has received multiple industry awards, including the "Best Design Award" at IFA and recognition as the top-selling model in its price segment [3] - The E8Q model, released in late September, has optimized space utilization while maintaining high drying efficiency, quickly becoming the second best-selling product within two weeks of its launch [3] Industry Recognition - Hisense washing machines have received various accolades, including being named a "Leading Brand in Healthy Laundry Care" and one of the "Top Ten Brands in the Washing Machine Industry," highlighting the company's comprehensive strength and leadership position in the sector [5]

Core Insights - Hisense washing machines have been recognized as the "No. 1 in sales for heat pump washing and drying integrated machines" and "Pioneer of three-tub washing machines" at the Aowei Cloud Digital Ecological Conference held on August 27, 2025, showcasing the company's innovation and market performance [1][2] - The Hisense Cotton Candy Ultra family tub washing machine has also won the "2024-2025 Trend Product Cloud Summit Award," highlighting its excellence in product innovation and user experience [1] - Hisense's achievements reflect eight years of technological accumulation and market cultivation, establishing the company as a significant leader in the high-end laundry care sector [1][3] Product Innovation - The three-tub washing machine, launched in 2017, introduced a new category of health-oriented washing, addressing the pain points of washing different fabric types separately [2] - The Cotton Candy Ultra family tub washing machine, released in 2025, further solidifies Hisense's technical authority and market leadership in the three-tub segment [3] - The machine features a Zeus integrated heat pump drying system, which reduces the heat pump module size to one-third of traditional structures, allowing for efficient integration within standard machine bodies [4] Market Performance - In its first month of launch, the Cotton Candy Ultra family tub washing machine achieved sales exceeding 10,000 units, marking it as a benchmark product in the high-end laundry market [4] - The machine's innovative low-temperature drying technology at 42°C simulates natural air drying, protecting delicate fabrics from damage [4][5] - Hisense's washing machines have seen a 37.58% year-on-year increase in main business revenue in the first half of 2025, indicating strong growth in the domestic market [7] Technological Advancements - The Cotton Candy Ultra family tub washing machine is equipped with three independent variable frequency motors, ensuring even heat penetration and addressing common drying issues [5] - Hisense's patented active water washing technology achieves a 90% removal rate of lint and a 93% scale prevention rate, providing deep cleaning and health protection for garments [5] - The company's focus on user needs has driven continuous innovation, transitioning from a technology follower to an industry leader [3][6] Industry Trends - The home appliance market is entering a phase of stock competition, necessitating original technology to address user pain points for sustainable growth [6] - Hisense's journey from launching the world's first three-tub washing machine to becoming the top seller in the heat pump washing and drying category illustrates the shift in China's home appliance industry towards innovation-driven development [6][7] - The evolving consumer demand has shifted from merely "cleaning" to "healthy" and "refined" washing experiences, prompting Hisense to maintain a user-oriented innovation approach [6]

Group 1 - Hisense Home Appliances Group Co., Ltd. reported a steady growth in core business driven by technological innovation in its 2025 semi-annual report [1] - The multi-split central air conditioning system from Hisense holds over 20% market share, ranking first in the industry [3] - Hisense's new air conditioning products achieved a sales revenue market share of 43.9% in the fresh air segment, an increase of 12.3 percentage points year-on-year [3] Group 2 - The refrigerator business showed robust performance with a retail sales revenue growth of 9.5% year-on-year, and market share increased by 1.64 percentage points [3] - Hisense's washing machine domestic main business revenue grew by 37.58%, leading the industry, with a doubling of market share in the mid-to-high-end segment [5] - The launch of the world's first 4-in-1 heat pump washing and drying machine, the Cotton Candy Ultra, showcases Hisense's innovation in washing technology [5] Group 3 - Hisense's kitchen appliances saw a 52% year-on-year increase in offline retail revenue, reflecting product strength and channel synergy [5] - The company accelerated its overseas business expansion, achieving overseas revenue of 20.451 billion yuan, a year-on-year growth of 12.34% [5] - Revenue growth in Europe, the Middle East, and Africa exceeded 22.7%, while the Americas saw a 26.2% increase [5] Group 4 - Hisense washing machines achieved the highest market share in the UK, with over 30% market share in several European countries [7] - Hisense refrigerators ranked first in sales volume or revenue share in 12 countries, marking a historical high [7] - The company’s products gained significant recognition among overseas users, enhancing its brand presence globally [7]