黑色家电，历来是每年美国拉斯维加斯国际消费电子展(CES)最引人瞩目的参展品类，每一颗色彩变幻的显示像素背后，是各黑电品牌前沿技术和产品的 集中展示。 在这场2026年的开年大展中，黑电赛道的竞争显得尤为激烈——继海信于2025年CES发布全球首款RGB-Mini LED电视，三星、索尼、LG等日韩厂商在一 年内先后跟进，发布旗下RGB-Mini LED电视产品，本届CES展会，也成为中日韩黑电品牌正面对决的战场。 而作为这场产业技术革新的发起者，海信则将先发优势运用到了极致，在率先实现RGB-Mini LED商用、量产和上市后，海信完成了75、85、100、116吋 机型的产品矩阵构建，快速占据市场份额；今年CES，海信发布全新一代RGB-Mini LED产品，搭载玲珑真彩背光和信芯AI画质芯片，以更高的色域上限 和更低的能耗成本，完成了对自身和行业的超越。 面对竞争对手的入局，领先一代的技术和产品，成为海信稳固RGB-Mini LED电视龙头地位最有力的竞争优势，结合对2026年世界杯赞助的体育营销布局 和AI智能生态的全面落地，海信正将高端显示领域的代际领先延伸到全球市场竞争的各个领域中。 作为最早布局 ...

黑色家电，历来是每年美国拉斯维加斯国际消费电子展（CES）最引人瞩目的参展品类，每一颗色彩 变幻的显示像素背后，是各黑电品牌前沿技术和产品的集中展示。 在这场2 0 2 6年的开年大展中，黑电赛道的竞争显得尤为激烈——继海信于2 0 2 5年CES发布 全球首款RGB-Mi n i LED电视，三星、索尼、LG等日韩厂商在一年内先后跟进，发布旗下 RGB-Mi n i LED电视产品，本届CES展会，也成为中日韩黑电品牌正面对决的战场。 而 作 为 这 场 产 业 技 术 革 新 的 发 起 者 ， 海 信 则 将 先 发 优 势 运 用 到 了 极 致 ， 在 率 先 实 现 RGB- Mi n i LED商用、量产和上市后，海信完成了7 5、8 5、1 0 0、11 6吋机型的产品矩阵构建， 快速占据市场份额；今年CES，海信发布全新一代RGB-Mi n i LED产品，搭载玲珑真彩背 光 和 信 芯 AI 画 质 芯 片 ， 以 更 高 的 色 域 上 限 和 更 低 的 能 耗 成 本 ， 完 成 了 对 自 身 和 行 业 的 超 越。 面对竞争对手的入局，领先一代的技术和产品，成为海信稳固RGB- ...

美国当地时间1月6日，2026年国际消费电子展(CES)正式开幕。海信作为2026世界杯官方赞助商，携全 球首创的全新一代RGB-Mini LED技术等世界杯定制产品亮相，并以"AI科技"为核心主线贯穿全场，系 统呈现在人工智能和智能硬件领域的最新突破，让人们直观感受到，"有爱.科技也动情"不只是一句口 号，而是创新深度融入日常。 AI看见无限精彩：海信全新一代RGB-Mini LED重塑视觉巅峰 当天上午10点一开展，海信展区就人气火爆，海信最新发布的全新一代RGB-Mini LED电视UX无疑是展 区的焦点所在。不少外国观众在屏幕前仔细观察画质细节，举着手机拍个不停。能如此圈粉，就在于海 信通过光源、芯片、色彩管理系统的全方位进化，将电视色域提升至110%BT.2020的行业新峰值，光色 同控精度达到行业最高134bits，极致丰富、纯净的色彩搭配高阶混光运算和全链路色彩管理，让电视屏 幕成为"消融现实与影像的窗口"。 未来并非遥不可及，置身海信展区，智慧生活的模样更加具象。基于自主研发的星海大模型，海信推出 的海信世界杯定制产品涵盖显示、冰冷、空气等AI全场景解决方案，让未来的智慧家庭生活更安心、 更贴 ...

【环球网科技综合报道】美国当地时间1月6日，2026年国际消费电子展（CES）正式开幕。海信作为2026世界杯官方赞助商，携全球首创的全新一代RGB- Mini LED技术等世界杯定制产品亮相，并以"Al科技"为核心主线贯穿全场，系统呈现在人工智能和智能硬件领域的最新突破，让人们直观感受到，"有爱·科 技也动情"不只是一句口号，而是创新深度融入日常。 当天上午10点一开展，海信展区就人气火爆，海信最新发布的全新一代RGB-Mini LED电视UX无疑是展区的焦点所在。不少外国观众在屏幕前仔细观察画质 细节，举着手机拍个不停。能如此圈粉，就在于海信通过光源、芯片、色彩管理系统的全方位进化，将电视色域提升至110% BT.2020的行业新峰值，光色同 控精度达到行业最高134bits，极致丰富、纯净的色彩搭配高阶混光运算和全链路色彩管理，让电视屏幕成为"消融现实与影像的窗口"。 AI 看见无限精彩：海信全新一代 RGB-Mini LED 重塑视觉巅峰 未来并非遥不可及，置身海信展区，智慧生活的模样更加具象。基于自主研发的星海大模型，海信推出的海信世界杯定制产品涵盖显示、冰冷、空气等AI 全场景解决方案，让未来的智 ...

美国当地时间1月6日，2026年国际消费电子展（CES）正式开幕。海信作为2026世界杯官方赞助商，携全球首创的全新一代RGB-Mini LED技术等世界 杯定制产品亮相，并以"Al科技"为核心主线贯穿全场，系统呈现在人工智能和智能硬件领域的最新突破，让人们直观感受到，"有爱·科技也动情"不只是 一句口号，而是创新深度融入日常。 AI看见无限精彩：海信全新一代RGB-Mini LED重塑视觉巅峰 当天上午10点一开展，海信展区就人气火爆，海信最新发布的全新一代RGB-Mini LED电视UX无疑是展区的焦点所在。不少外国观众在屏幕前仔细观察 画质细节，举着手机拍个不停。能如此圈粉，就在于海信通过光源、芯片、色彩管理系统的全方位进化，将电视色域提升至110% BT.2020的行业新峰 值，光色同控精度达到行业最高134bits，极致丰富、纯净的色彩搭配高阶混光运算和全链路色彩管理，让电视屏幕成为"消融现实与影像的窗口"。 海信智能冰箱能够智能分析食材类型自动匹配最佳存储方案，海信空调智慧风Pro新品Air Master搭载高精度人感技术，可实时捕捉人体位置与活动状 态，智能实现"风随人动"。 海信全新一代RGB ...

转自：新华财经 美国当地时间1月6日，2026年国际消费电子展（CES）正式开幕。海信作为2026年世界杯官方赞助商，携全球首创的全新一代RGB-Mini LED技术等世界杯 定制产品亮相，并以"AI科技"为核心主线贯穿全场，系统呈现在人工智能和智能硬件领域的最新突破，让人们直观感受到，"有爱·科技也动情"不只是一句 口号，而是创新深度融入日常。 当天上午10点一开展，海信展区就人气火爆，海信最新发布的全新一代RGB-Mini LED电视UX无疑是展区的焦点所在。不少外国观众在屏幕前仔细观察画质 细节，举着手机拍个不停。能如此圈粉，就在于海信通过光源、芯片、色彩管理系统的全方位进化，将电视色域提升至110% BT.2020的行业新峰值，光色同 控精度达到行业最高134bits，极致丰富、纯净的色彩搭配高阶混光运算和全链路色彩管理，让电视屏幕成为"消融现实与影像的窗口"。 海信全新一代RGB-Mini LED的极致画质离不开自研芯片能力的加持。在全面升级RGB-Mini LED红绿蓝三原色发光芯片的同时，创新性引入第四种天青色 自发光芯片，全球首创玲珑4芯架构，进一步打破色域边界，而信芯AI画质芯片H7性能也进 ...

1月6日，国际消费电子展(CES 2026)在美国拉斯维加斯拉开帷幕。在这场汇聚全球顶尖科技创新的盛会上，海信洗衣机旗下爆款产品海信棉花糖Ultra全家 筒，凭借模块化设计、宙斯热泵洗烘一体技术、活水洗科技以及AI智能交互等前沿科技，一举斩获CES最高荣誉"最佳创新奖"。这一里程碑式的成就不仅体 现了中国智造在全球舞台上的技术引领地位，更标志着家庭健康洗护领域正式迈入智能化、场景化的全新发展阶段。 从三筒首创到全球首台4合1热泵洗烘一体机，海信洗衣机以场景创新重塑洗护市场 从2017年研发出全球首台三筒洗衣机开始，到八年后推出全新一代三筒洗衣机，海信洗衣机做的不是简单的功能叠加，而是一场围绕真实生活场景的"体验 重构"。与此同时，海信在热泵洗烘一体技术上亦不断推进。从早期搭载冷凝式烘干、热泵式烘干的中高端机型，到2025年全面推广的以海信棉花糖Ultra全 家筒、棉花糖E8Q为代表的热泵洗烘一体机，海信洗衣机逐步将这一高能效、低温护衣且烘干效果堪比干衣机的技术推向大众市场。 据悉，海信全家筒系列凭借显著的技术创新与设计突破，上市以来接连荣获德国IFA"最佳设计奖"、奥维云网"热泵洗烘一体机线下主销价位销量第一 ...

Core Insights - Hisense's washing machine business has shown steady growth, with domestic revenue increasing by over 30% year-on-year and market share in the mid to high-end segments doubling [1] - The company achieved significant sales growth during the "618" shopping festival, with e-commerce sales rising by 83% year-on-year [1] - Hisense's overseas market performance has also been strong, with a market share of over 11% in the UK and exceeding 30% in countries like Croatia, Serbia, and South Africa [1] Product Innovation - Hisense launched the 4-in-1 heat pump washing and drying machine, the Hisense Cotton Candy Ultra, which features an integrated heat pump drying system and precise temperature control for gentle drying at 42 degrees [3] - The Hisense Cotton Candy Ultra has received multiple industry awards, including the "Best Design Award" at IFA and recognition as the top-selling model in its price segment [3] - The E8Q model, released in late September, has optimized space utilization while maintaining high drying efficiency, quickly becoming the second best-selling product within two weeks of its launch [3] Industry Recognition - Hisense washing machines have received various accolades, including being named a "Leading Brand in Healthy Laundry Care" and one of the "Top Ten Brands in the Washing Machine Industry," highlighting the company's comprehensive strength and leadership position in the sector [5]

Core Insights - Hisense washing machines have been recognized as the "No. 1 in sales for heat pump washing and drying integrated machines" and "Pioneer of three-tub washing machines" at the Aowei Cloud Digital Ecological Conference held on August 27, 2025, showcasing the company's innovation and market performance [1][2] - The Hisense Cotton Candy Ultra family tub washing machine has also won the "2024-2025 Trend Product Cloud Summit Award," highlighting its excellence in product innovation and user experience [1] - Hisense's achievements reflect eight years of technological accumulation and market cultivation, establishing the company as a significant leader in the high-end laundry care sector [1][3] Product Innovation - The three-tub washing machine, launched in 2017, introduced a new category of health-oriented washing, addressing the pain points of washing different fabric types separately [2] - The Cotton Candy Ultra family tub washing machine, released in 2025, further solidifies Hisense's technical authority and market leadership in the three-tub segment [3] - The machine features a Zeus integrated heat pump drying system, which reduces the heat pump module size to one-third of traditional structures, allowing for efficient integration within standard machine bodies [4] Market Performance - In its first month of launch, the Cotton Candy Ultra family tub washing machine achieved sales exceeding 10,000 units, marking it as a benchmark product in the high-end laundry market [4] - The machine's innovative low-temperature drying technology at 42°C simulates natural air drying, protecting delicate fabrics from damage [4][5] - Hisense's washing machines have seen a 37.58% year-on-year increase in main business revenue in the first half of 2025, indicating strong growth in the domestic market [7] Technological Advancements - The Cotton Candy Ultra family tub washing machine is equipped with three independent variable frequency motors, ensuring even heat penetration and addressing common drying issues [5] - Hisense's patented active water washing technology achieves a 90% removal rate of lint and a 93% scale prevention rate, providing deep cleaning and health protection for garments [5] - The company's focus on user needs has driven continuous innovation, transitioning from a technology follower to an industry leader [3][6] Industry Trends - The home appliance market is entering a phase of stock competition, necessitating original technology to address user pain points for sustainable growth [6] - Hisense's journey from launching the world's first three-tub washing machine to becoming the top seller in the heat pump washing and drying category illustrates the shift in China's home appliance industry towards innovation-driven development [6][7] - The evolving consumer demand has shifted from merely "cleaning" to "healthy" and "refined" washing experiences, prompting Hisense to maintain a user-oriented innovation approach [6]

Group 1 - Hisense Home Appliances Group Co., Ltd. reported a steady growth in core business driven by technological innovation in its 2025 semi-annual report [1] - The multi-split central air conditioning system from Hisense holds over 20% market share, ranking first in the industry [3] - Hisense's new air conditioning products achieved a sales revenue market share of 43.9% in the fresh air segment, an increase of 12.3 percentage points year-on-year [3] Group 2 - The refrigerator business showed robust performance with a retail sales revenue growth of 9.5% year-on-year, and market share increased by 1.64 percentage points [3] - Hisense's washing machine domestic main business revenue grew by 37.58%, leading the industry, with a doubling of market share in the mid-to-high-end segment [5] - The launch of the world's first 4-in-1 heat pump washing and drying machine, the Cotton Candy Ultra, showcases Hisense's innovation in washing technology [5] Group 3 - Hisense's kitchen appliances saw a 52% year-on-year increase in offline retail revenue, reflecting product strength and channel synergy [5] - The company accelerated its overseas business expansion, achieving overseas revenue of 20.451 billion yuan, a year-on-year growth of 12.34% [5] - Revenue growth in Europe, the Middle East, and Africa exceeded 22.7%, while the Americas saw a 26.2% increase [5] Group 4 - Hisense washing machines achieved the highest market share in the UK, with over 30% market share in several European countries [7] - Hisense refrigerators ranked first in sales volume or revenue share in 12 countries, marking a historical high [7] - The company’s products gained significant recognition among overseas users, enhancing its brand presence globally [7]