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企业家面对面丨从“防水一哥”迈向“世界一流”——专访东方雨虹董事长李卫国
新华网财经· 2025-07-24 03:19
Core Viewpoint - The article highlights the journey and achievements of Dongfang Yuhong over the past 30 years, emphasizing its commitment to quality, innovation, and social responsibility in the construction and building materials industry [3][12][20]. Group 1: Company Overview - Dongfang Yuhong has transformed from a local private enterprise into a leading giant in the building waterproofing industry, demonstrating resilience and adaptability over three decades [11][12]. - The company has achieved significant growth, with revenue increasing from 712 million to 28.056 billion yuan from 2008 to 2024, representing a compound annual growth rate of approximately 26% [14]. Group 2: Industry Challenges - The waterproofing industry in China faces issues such as low market concentration, excessive competition, and the prevalence of counterfeit products, which pose risks to both small and medium enterprises [6][12]. - The industry is characterized by a high degree of product homogeneity, with around 2,000 companies producing similar products, leading to intense price competition [6][12]. Group 3: Innovation and Development - Dongfang Yuhong is focusing on material upgrades, intelligent construction technologies, and expanding application scenarios to enhance its competitive edge [7][8]. - The company has developed innovative products such as a 6-meter wide TPO waterproof membrane and intelligent equipment for on-site application, addressing specific challenges in high-pressure environments [13]. Group 4: Social Responsibility and Community Engagement - Dongfang Yuhong has been actively involved in community service, providing free leakage consultations and support to over 140,000 people across more than 1,200 communities [14][21]. - The company has established a comprehensive corporate social responsibility framework, integrating sustainable development principles into its operations [20][21]. Group 5: Global Expansion Strategy - The company aims to expand its international presence, having established operations in over 150 countries and regions, and is focusing on building overseas production bases [23][24]. - Dongfang Yuhong's acquisition of a leading Chilean building materials supermarket is part of its strategy to enhance its international retail capabilities [26]. Group 6: Future Vision - The company envisions becoming a global leader in core categories such as waterproofing, piping, and coatings, with a goal to achieve top brand influence and service capability worldwide within the next 30 years [26][27]. - Dongfang Yuhong emphasizes the importance of cultural integration and local team building in its global operations to foster trust and recognition [27].
企业家面对面丨从“防水一哥”迈向“世界一流”——专访东方雨虹董事长李卫国
Xin Hua Wang· 2025-07-24 02:11
Core Viewpoint - The interview with Li Weiguo, Chairman of Dongfang Yuhong, highlights the company's journey from a local enterprise to a leading player in the construction waterproofing industry, emphasizing innovation, quality, and social responsibility as key drivers of its success [2][3][19]. Company Overview - Dongfang Yuhong has evolved from a small local business to a giant in the waterproofing industry over the past 30 years, marking significant milestones in its growth and development [9][12]. - The company has achieved substantial revenue growth, with revenue increasing from 712 million to 28.056 billion yuan from 2008 to 2024, representing a compound annual growth rate of approximately 26% [12]. Industry Challenges - The waterproofing industry in China faces issues such as low market concentration, high competition among small enterprises, and the prevalence of counterfeit products, which pose significant risks to quality and safety [5][6][11]. - Li Weiguo pointed out that many small companies resort to unhealthy marketing practices, leading to financial risks and a lack of standardization in the industry [5][6]. Innovation and Technology - Dongfang Yuhong is committed to technological innovation, focusing on material upgrades and the development of intelligent construction techniques to enhance efficiency and quality [6][7][10]. - The company has established a national key laboratory and holds 1,916 patents, reinforcing its position as a technology leader in the waterproofing sector [10][12]. Quality Assurance - The company prioritizes product quality, adhering to a strict policy of not producing substandard products, and has implemented rigorous quality control measures throughout its production process [11][17]. - Dongfang Yuhong has built a reputation for reliability, having served numerous key national projects and engaged in community service initiatives to enhance public trust [11][18]. Global Expansion - Dongfang Yuhong has expanded its operations internationally, with business activities in over 150 countries and regions, and has established production bases in various locations to support local operations [19][20]. - The acquisition of Chilean building materials retailer Construmart marks a strategic move to enhance its international retail capabilities [21]. Social Responsibility - The company actively engages in community development and disaster relief efforts, demonstrating its commitment to social responsibility and sustainable development [18][24]. - Dongfang Yuhong has been recognized for its contributions to education and environmental protection, reflecting its dedication to corporate social responsibility [18][24]. Future Outlook - Looking ahead, Dongfang Yuhong aims to solidify its position as a global leader in the construction materials sector, with ambitious goals for the next 30 years [22][25]. - The company emphasizes the importance of maintaining its core values and culture while adapting to changing market dynamics and consumer needs [22][24].
东方雨虹30周年:以科技为盾,铸就防水新高度
Core Viewpoint - Over the past 30 years, Dongfang Yuhong has transformed from a startup into a global benchmark in the construction waterproofing industry, driven by innovation and technology, and has contributed significantly to the development of China's waterproofing sector while providing "Chinese solutions" to the world [1][9]. Group 1: Innovation and Technology - Dongfang Yuhong has established a seamless connection between laboratory innovations and construction site applications, exemplified by winning the National Science and Technology Progress Award in 2019 for its advanced waterproofing technology [1][3]. - The company has built a comprehensive innovation system covering "basic research—process equipment—application technology—engineering construction," with global research collaborations and key laboratories enhancing its technological footprint [5][6]. Group 2: Product Development and Solutions - The launch of the ultra-wide TPO waterproof membrane in 2024 addresses high-pressure and deformation challenges in major engineering projects, marking a significant advancement in China's water conservancy construction [5][6]. - Dongfang Yuhong's products, such as the visual HDPE self-adhesive waterproof membrane and the innovative non-curing rubber asphalt waterproof coating, demonstrate a commitment to solving industry pain points and enhancing construction efficiency [6][7]. Group 3: Future Vision and Commitment - The company's mission has evolved to provide ultimate protection for buildings, focusing on extreme condition materials and green intelligent manufacturing through partnerships with leading universities [7][9]. - Dongfang Yuhong aims to continue its legacy of innovation, contributing to the "dual carbon" goals and new infrastructure initiatives, while positioning itself as a leader in the global waterproofing market [9].