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“渝伴礼”亮相2025解放碑国际消费节
Sou Hu Cai Jing· 2025-09-25 15:31
9月25日,2025解放碑国际消费节在渝中正式启幕。在解放碑十字金街的国际金街名品展区,重庆特色伴 手礼品牌"渝伴礼"亮相,吸引了不少市民游客前来打探。 重庆国优品牌运营管理有限公司相关负责人告诉上游新闻记者,作为2025解放碑国际消费节的重要组成部 分,此次"渝伴礼"展台,为入选品牌提供了一个展示的空间。 重庆特色伴手礼品牌"渝伴礼"亮相解放碑。 走进展区,展示了包括楠山坊木雕、大足石雕在内的多款"重庆艺创""重庆精造"品牌产品。 重庆特色伴手礼品牌"渝伴礼"亮相解放碑。 重庆特色伴手礼品牌"渝伴礼"亮相解放碑。 据了解,本次在展区将设置多个专场,对相关入选品牌产品进行重点展示,并由入选品牌工作人员现场为 市民游客进行产品讲解。 重庆特色伴手礼品牌"渝伴礼"亮相解放碑。 "做工很精致,不愧是重庆的伴手礼品牌。"游客陈先生告诉记者,现场最让他感兴趣的便是楠山坊茶具, 听了讲解之后,他打算在离开重庆之前,再去不远处的"渝伴礼"旗舰店看一看,挑选一套送给亲朋好友, 并在店里再挑选一些重庆火锅底料、陈昌银麻花等"重庆味道"产品带回家。 按照活动安排,本次布展将持续至9月29日,欢迎大家到现场打探! 上游新闻记者 王 ...
非遗进校园:重庆大足中敖火龙的传承记
Xin Hua Wang· 2025-06-14 07:10
Core Viewpoint - The integration of traditional culture, specifically the Zhong'ao Fire Dragon dance, into the educational system in Dazhu District, Chongqing, is fostering physical fitness, teamwork, and cultural heritage among students [1][3]. Group 1: Cultural Heritage in Education - Zhong'ao Fire Dragon is a unique folk dance with a long history, introduced into the curriculum of Zhong'ao Central Primary School since 2008, resulting in over 1,000 students trained as "Little Fire Dragons" [3][4]. - The school has developed a course on "Zhong'ao Fire Dragon Production and Performance," covering grades four to six, and has innovatively combined modern dance with traditional techniques [3][4]. - The Dazhu District Folk Fire Dragon Association has contributed to this initiative, with over 20 instructors teaching students and designing simplified versions of the dragon for easier learning [3][5]. Group 2: Student Experience and Commitment - Students like Jiang Zihao, who has been practicing for over four years, express a strong passion for the dance, highlighting the challenges of training and the importance of perseverance [4]. - Jiang continues to train weekly even after graduating from Zhong'ao Middle School, participating in numerous performances, and aims to carry on the tradition of this intangible cultural heritage [4][5]. Group 3: Broader Impact on Education - In addition to Zhong'ao Fire Dragon, other intangible cultural heritage projects, such as Dazhu Stone Carving, have also been incorporated into the curriculum across 29 schools in the district [5]. - The Dazhu District Cultural Tourism Committee plans to further enhance the integration of intangible cultural heritage into education, aiming to enrich the quality of education and cultivate new talents [5].
秘籍曝光!从线上到线下,他们努力让千年石刻会“说话”!
Sou Hu Cai Jing· 2025-05-16 14:21
Core Viewpoint - The training session held on May 15 aims to enhance e-commerce live streaming skills among enterprises in the Dazu Stone Carving Cultural Park, promoting the sales of cultural products such as Dazu stone carvings [1][3]. Group 1: Training Details - The training lasted for one day and was organized by the Dazu District Human Resources and Social Security Bureau and the Dazu Stone Carving Cultural Park, with experts from the Chongqing E-commerce Association providing instruction [3]. - Over 50 participants, including e-commerce live streaming personnel from the Dazu Stone Carving Cultural Park and representatives from local e-commerce businesses, attended the training [3]. Group 2: Training Content - The training covered 19 topics, including identifying target customers, increasing personal account traffic, short video account positioning, new media operation strategies, compliance and risk prevention, AI utilization, and product selling point analysis [4]. - Participants learned to create engaging live streaming content, analyze audience psychology, and enhance product visibility and customer engagement to boost sales [4]. Group 3: Industry Impact - The training is expected to help enterprises establish a strong awareness of e-commerce live streaming, encouraging them to explore new sales channels and expand their e-commerce market share [6]. - The Dazu Stone Carving Cultural Park produces a variety of cultural products daily, including stone carvings, jade carvings, wood carvings, and bronze carvings, aiming to leverage e-commerce platforms to reach both domestic and international markets [6]. - New entrants in the e-commerce live streaming sector are gaining confidence and planning to seek employment and entrepreneurial opportunities within the Dazu Stone Carving Cultural Park [6][8].