Core Insights - The "2025 Thailand Appointment: China (Sichuan) Boutique Shopping Festival" commenced in Bangkok, showcasing over 3,500 selected products from 35 Chengdu enterprises, achieving unexpected cooperation results through a three-dimensional model of "product exhibition + cultural exchange + business matching" [1][4] Group 1: Event Overview - The event features a strong representation of Sichuan products, including notable brands in liquor and tea, such as Dali Qingmei Wine, Shede, and Emei Mountain Organic Tea, highlighting the appeal of Sichuan's "mountain and water dual charm" [3] - The event attracted significant media attention, with 27 mainstream media outlets in Thailand covering it extensively, particularly the "Tianfu Reception Hall" showcasing cultural and creative products [3] Group 2: Business Engagement - A business exchange meeting attracted nearly 100 Thai buyers, including representatives from over 30 well-known companies, facilitating a vibrant B2B negotiation atmosphere [4] - The Chengdu delegation secured nearly 20 million RMB in intended purchases on the opening day, exceeding expectations, with specific orders including 2 million RMB for spicy konjac food products [4] Group 3: Market Exploration - Prior to the festival, the Chengdu business group conducted site visits to major Thai beverage companies and retail chains, paving the way for Sichuan products to enter the Thai market [5]

Group 1 - The event "2025 Thailand Appointment - China (Sichuan) Boutique Shopping Festival" will take place from June 24 to 29, 2025, in Bangkok, organized by the Sichuan Supplier Chamber of Commerce and Chengdu International Chamber of Commerce, coinciding with the 50th anniversary of diplomatic relations between China and Thailand [1] - A total of 32 enterprises from Chengdu will showcase over 200 distinctive products under the theme "Rong Products Shine in Thailand, Set Sail Overseas," utilizing a three-dimensional matrix of "product exhibition + cultural exchange + business matchmaking" in a 2,000 square meter "Tianfu Reception Hall" [3] - Featured products include Sichuan liquors such as Dayi Qingmei Wine, Shede, and Tuopai, along with various teas and hotpot ingredients, showcasing the culinary richness of Sichuan [5] Group 2 - Five enterprises specializing in Anjing Shu embroidery will present their works, alongside innovative interpretations of intangible cultural heritage products like poetry and traditional crafts [6] - The highlight of the exhibition will be the "Sichuan-Thailand Enterprise Supply and Demand Matching Conference," where over 20 Thai buyers will engage in customized negotiations with Chengdu exhibitors, promoting geographical indication products [8]