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以文化赋能打造“第一国门”新名片 “时光说·中国印象”文创店开业
《中国民航报》、中国民航网 记者张丰蘩 通讯员张万君、李荻 报道:2月6日,"时光说·中国印象"文创 店在首都机场三号航站楼国际候机区正式揭幕开业。 "人民岁月・时光说"文创店是首都机场商贸公司与人民日报人民创意携手打造的全球首店,以"让文化 可触、让历史可感"为设计目标,汇聚了来自故宫、三星堆、敦煌、苏博等十余家著名博物馆的文化灵 感,以及跨越地域与时代的千余种国潮精品。店面通过"静态陈列 + 动态互动"的多元形式,将传统文化 巧妙融入可感知、可消费、可体验的文创产品服务,让这些"有故事的中国礼物"化身为可触摸、可感受 的文化纽带,吸引了大量旅客驻足参观选购之余,更让世界各地旅客感受到了一个传统与现代交融、底 蕴与活力兼具的真实中国。 店面部分商品展示(本文图片均由杭亚利拍摄) 此次"时光说·中国印象"文创店进驻首都机场国际区域,不仅是首都机场商贸公司对"第一国门"文化展 示功能的一次重要升级,更是积极响应国家文化战略、践行首都机场集团文化传播使命、助力中华文化 走向世界的切实举措,有助于推动国门商业由"客流消费"向深度融合的"文化增值"转型,实现文化推广 与经济效益协同共进,为机场商业模式的创新与提升开辟 ...
单品引流、场景消费、文化增值!文旅精品“牵手”夏日冰品释放消费活力
Yang Shi Wang· 2025-08-03 03:46
Core Insights - The article highlights the rising trend of cultural creative ice products during the summer tourism peak in China, showcasing how these products enhance the visitor experience and drive foot traffic to tourist attractions [1][10]. Group 1: Cultural Creative Ice Products - The "Ice Mo Mo," an ice cream that mimics the shape of the famous Shaanxi dish Roujiamo, combines sweet and savory flavors, reflecting local culture through its design and packaging [4][5]. - Various themed ice creams, such as the "Tang Yun Ice Cream" series featuring iconic figures and landmarks from the Tang Dynasty, are gaining popularity for their diverse flavors and cultural significance [8][10]. Group 2: Social Media and Visitor Engagement - High-quality, visually appealing ice creams serve as "check-in" items and social media shareable content, effectively increasing visitor spending and attracting more tourists through online sharing [10][13]. - The cultural experience and enjoyment of sharing these unique ice creams contribute to their status as "social currency" among visitors [13]. Group 3: Museum and Historical Integration - The Liaoning Provincial Museum has introduced over ten unique cultural creative cold drinks, designed to enhance the visitor experience while showcasing local heritage [15]. - Ice creams inspired by historical artifacts, such as the jade pig dragon and the "Zan Hua Shi Nu Tu" blind box series, offer a playful way for visitors to engage with history [19][21]. Group 4: Architectural Inspirations - Ice creams modeled after significant historical architecture, like the Jin Shrine's Water Mirror Platform, attract tourists who enjoy taking photos and sharing their experiences [25][27]. - The integration of local flavors into ice creams shaped like ancient artifacts, such as the Shang Dynasty bronze vessels, creates a unique culinary experience that connects visitors to regional culture [34][36].
蓉品扬帆出海,2025泰国之约-中国(四川)精品购物节即将启幕
Sou Hu Cai Jing· 2025-05-28 17:26
Group 1 - The event "2025 Thailand Appointment - China (Sichuan) Boutique Shopping Festival" will take place from June 24 to 29, 2025, in Bangkok, organized by the Sichuan Supplier Chamber of Commerce and Chengdu International Chamber of Commerce, coinciding with the 50th anniversary of diplomatic relations between China and Thailand [1] - A total of 32 enterprises from Chengdu will showcase over 200 distinctive products under the theme "Rong Products Shine in Thailand, Set Sail Overseas," utilizing a three-dimensional matrix of "product exhibition + cultural exchange + business matchmaking" in a 2,000 square meter "Tianfu Reception Hall" [3] - Featured products include Sichuan liquors such as Dayi Qingmei Wine, Shede, and Tuopai, along with various teas and hotpot ingredients, showcasing the culinary richness of Sichuan [5] Group 2 - Five enterprises specializing in Anjing Shu embroidery will present their works, alongside innovative interpretations of intangible cultural heritage products like poetry and traditional crafts [6] - The highlight of the exhibition will be the "Sichuan-Thailand Enterprise Supply and Demand Matching Conference," where over 20 Thai buyers will engage in customized negotiations with Chengdu exhibitors, promoting geographical indication products [8]