Core Insights - The article discusses the issuance of the "Guiding Opinions" aimed at promoting the deep integration of culture and tourism in Sichuan, emphasizing the shift from resource dependence to content-driven and technology-enabled development [1][2][4] Industry Impact - The "Guiding Opinions" signal a strategic direction for the integration of culture and tourism, focusing on enhancing the overall benefits through industry chain collaboration and financial support for key projects [2][3] - Financial support will extend beyond mere capital supply to encompass comprehensive backing for key projects, industry chain upgrades, and innovative consumption scenarios [2][3] Key Projects - The policy highlights the importance of iconic cultural and tourism resources, such as Sanxingdui, Jiuzhaigou, and Emei Mountain, which require significant funding and have a notable driving effect on Sichuan's tourism brand [3][4] - Financial instruments like special loans, bonds, and capital market financing will be utilized to ensure the continuous development and quality enhancement of these landmark projects [3] Industry Chain Development - The policy aims to transition the tourism industry from a resource-dependent model to one that is content-driven and technology-enabled, incorporating both traditional and emerging sectors [4] - Support will be provided for traditional sectors like red tourism and wellness vacations, as well as new sectors such as film and animation, gaming, and digital creativity [4] Consumer Engagement - The initiative focuses on stimulating tourism consumption through innovative payment tools and insurance products, including the promotion of themed debit and credit cards linked with consumption vouchers [4] - Emphasis is placed on enhancing the tourist experience through the promotion of digital currency in tourism payments, thereby increasing Sichuan's international appeal [4] Implementation Pathways - The "Guiding Opinions" outline a systematic approach for policy implementation, including the establishment of a collaborative mechanism among various departments [5][6] - Financial institutions are encouraged to increase support for sectors like accommodation, dining, and entertainment, while also addressing the financing challenges faced by tourism enterprises [6] - The anticipated short-term effects include alleviating financing difficulties for tourism businesses and gradually boosting consumer demand, while long-term goals focus on creating a unique financial ecosystem for Sichuan's cultural and tourism sectors [6]