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2025年中国农民丰收节来了,淘宝5年销售农产品超1.3万亿
Qi Lu Wan Bao· 2025-09-24 06:47
Core Viewpoint - The 2025 China Farmers' Harvest Festival showcased the integration of e-commerce and agricultural products, with 淘天集团 investing 20 billion in subsidies and promoting innovative measures to enhance sales and visibility of local agricultural products [1][3]. Group 1: Sales and Growth - 淘天集团 reported that over the past five years, Taobao and Tmall have sold more than 1.3 trillion yuan worth of agricultural products, with significant sales growth in Xinjiang, Qinghai, and Anhui provinces since 2025 [3]. - During the Harvest Festival, 淘天集团 organized over a hundred marketing activities focused on local agricultural products, leading to a 20% increase in seafood sales during the Xiangshan Fishing Festival [5]. - The sales of茂名荔枝 on Taobao increased by 216% compared to the previous year, aided by strategic partnerships and promotional activities [7]. Group 2: Innovative Marketing Strategies - 淘天集团 has developed a new model for product traceability and launched the "Seeking Taste of Mountains and Rivers" marketing IP, collaborating with local governments and enterprises to enhance the supply chain of agricultural products [3]. - The introduction of digital human live streaming has significantly boosted agricultural product sales, with a reported increase of 35 times year-on-year, totaling over 500 million yuan in sales [8][10]. - The collaboration with nine agricultural universities during the Harvest Festival aimed to promote research-based agricultural products, with expected sales of 300,000 yuan from featured products [10]. Group 3: Consumer Engagement - 淘天集团's digital human live streaming technology allows for real-time interaction and has improved the performance and commercial conversion rates of agricultural product promotions [10]. - The Harvest Festival attracted over 1 million visitors, generating sales exceeding 30 million yuan, demonstrating the effectiveness of the integrated online and offline marketing approach [5].
在邛崃,看见四川种业力量
Nan Fang Nong Cun Bao· 2025-09-04 06:33
Core Viewpoint - The article highlights the significance of the Sichuan seed industry in ensuring food security and its role in the national strategy, showcasing the achievements and innovations in the sector through the upcoming Chengdu International Modern Agriculture Expo [4][8][66]. Group 1: Event Overview - The 11th Chengdu International Urban Modern Agriculture Expo and the 5th "Storing Grain in Technology" Academician Expert Forum will commence on September 6 in Qionglai [3]. - This event serves as a platform to review the achievements of Sichuan's seed industry over the past five years and its contributions to national strategies [8][66]. Group 2: Sichuan Seed Industry Development - Sichuan, as a major agricultural province, prioritizes seed industry revitalization to enhance its "Tianfu Granary" status [4][5]. - The province has established a comprehensive seed industry ecosystem, focusing on resource protection, innovation, and collaborative development [5][6]. Group 3: Technological Innovations - Sichuan's agricultural germplasm resources rank second nationally, with over 70,000 crop germplasm resources and 60 local livestock genetic resources [31][32]. - The region is advancing in biotechnology, with initiatives like the establishment of an intelligent breeding biotechnology innovation center [33]. Group 4: Industry Collaboration - Sichuan has the highest number of national-level seed production counties in China, with hybrid rice and oilseed rape production areas leading nationally [43][44]. - The province is home to nearly 1,000 seed enterprises, with several achieving national recognition [47][48]. Group 5: International Engagement - Sichuan aims to enhance its international competitiveness by promoting its seed industry abroad and collaborating with countries along the "Belt and Road" initiative [56][57]. - The integration of the seed industry with food, culture, and tourism is seen as a new driver for rural revitalization and farmer income [58][60].
35元/斤仍受追捧!“成华猪2.0”让成都人吃回童年味道,未来或多种定价并行
Sou Hu Cai Jing· 2025-05-29 11:16
谈及回锅肉的上等食材,成华猪是多数老一辈成都人共同的答案,但由于成华猪生长周期长、养殖成本高,如今已几乎无人养殖。 为弥补成华猪退出市场的缺陷,近年来,由成华猪繁育而来的天府黑猪逐渐出现在人们的视野。凭借肌纤维细、易咀嚼、肉味浓等特点,天府 黑猪逐步取代成华猪,成为人们心中回锅肉的绝佳食材。 2023年6月,天府黑猪正式获得国家畜禽遗传资源委员会认定并颁发的国审猪新品种证书。两年过去,"目前我们正在建设一个能够容纳一万头 猪的种猪场,预计2027年建成后能够实现年产仔猪20余万头。"西南地区最大黑猪养殖基地——四川省嘉林黑猪王农业有限公司董事长张在林 告诉红星新闻记者。 十年繁育出"成华猪2.0" 如今均价在30到40元一斤 每天清晨,武侯区黑猪肉专卖店前,都会聚集一群市民购买黑猪肉,35.8元一斤的价格也没打消消费者购买的热情,"给我割半斤五花肉!"53岁的张雯苑 指着货架上挂着的猪肉说,"他们开业之后我就经常来这儿买肉,虽然比普通猪肉贵一些,但是味道很不错,跟小时候吃的回锅肉差不多。" 专卖店老板告诉红星新闻记者,其店铺内只售卖产自成都邛崃的黑猪肉,平均一天的销售额在1万元左右,售价在30元到40元一斤不 ...