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“想你的风又吹到了XX”……文旅同质化该怎么破
Qi Lu Wan Bao Wang· 2025-07-07 09:06
Core Viewpoint - The article highlights the issue of homogenization in the tourism and cultural industry, where many destinations offer similar experiences, leading to visitor fatigue and a lack of unique cultural identity [1][2]. Group 1: Homogenization in Tourism - The phenomenon of homogenization in tourism has been prevalent for a long time, with many attractions adopting similar marketing slogans and themes, resulting in public discontent [1]. - The repetitive nature of tourist experiences, such as similar architectural styles and local products, diminishes the uniqueness of regional cultures, causing visitors to lose interest [1]. Group 2: Innovative Responses to Tourism Challenges - As the summer tourism season begins, local tourism sectors are challenged to provide fresh and diverse experiences to attract visitors and stimulate the "summer economy" [2]. - Various regions are attempting to innovate, such as Shaanxi launching over 1,200 summer cultural tourism activities, Yunnan enhancing nighttime tourism offerings, and Jiangxi opening natural swimming areas to attract tourists [2]. - The essence of tourism lies in unique experiences, and to avoid the pitfalls of homogenization, destinations must develop their own cultural tourism IP and integrate with other sectors like culture, technology, and education [2].
以水为“媒”打造“水经济”衍生消费新业态 夏日清凉激活经济新活力
Yang Shi Wang· 2025-06-28 07:57
Group 1 - Nanchang has developed nine natural swimming areas along the Gan River, known as "Two Beaches and Seven Bays," which are now open for free this summer [3][8] - The largest swimming area, Longsha Bay, features a 1,100-meter sandy beach, clear river water, creative photo spots, and complete leisure facilities, attracting many visitors [5] - The construction of these natural swimming areas integrates ecological landscape functions with water-based entertainment, covering four districts in Nanchang [8] Group 2 - The Tianwan swimming area in Honggutan District has become a trendy choice for young people seeking fashionable experiences, leveraging the nearby landmark Ferris wheel [10] - Specially planned family-friendly beaches allow parents to enjoy leisure time with their children [12] - Various local snacks are available along the beach, providing a social atmosphere for friends to gather and enjoy food and the summer breeze [15] Group 3 - Safety measures are in place at all nine swimming areas, including protective nets and professional lifeguards to ensure visitor safety [15] - The development of these swimming areas contributes to a new experience in the "green water economy," enhancing the quality of leisure activities [16]