里·扎德（中）参观总台展位 当地时间2月2日，2026沙特媒体论坛暨媒体未来展在沙特首都利雅得开幕。中国中央广播电视总台携多 项科技创新成果与精品节目亮相，引起现场广泛关注。 △中央广播电视总台携 多项科技创新成果与精品节目参加2026沙特媒体论坛暨媒体未来展 沙特媒体论坛是中东地区规模最大的专业媒体论坛。本届论坛以"塑造世界的媒体"为主题，吸引全球超 过250家媒体公司和机构参展，集中展示媒体领域最新技术与应用趋势。中国中央广播电视总台受邀设 置专属展台，重点展示AI媒体应用、8K超高清制播等领域的最新技术与精品内容成果。 △沙特广播电视局首席执行官阿 沙特广播电视局首席执行官阿里·扎德、卡塔尔奥委会官员、阿拉伯国家广播联盟代表、驻沙特使馆临 时代办马健参观总台展位时，观看了AI媒体应用演示和春晚宣传片、总台冬奥宣传片《冰雪之上》等 短片，对总台在人工智能领域和节目制作方面给予高度评价。 展台另一侧，2026年总台春晚宣传片循环播放，喜庆热烈的画面吸引不少观众驻足观看，感受中国春节 的独特魅力。与此同时，做工精致、富有中国风的春晚文创产品同样吸引了众多目光：寓意吉祥的"一 马当先"摆盘、设计感十足的"春晚" ...

Core Viewpoint - The article emphasizes the importance of integrating technology and culture, particularly through digital cultural industries, as a new growth point in China's cultural digitalization strategy, driven by advancements in AI and 5G technologies [1][2]. Group 1: Policy and Industry Development - Various regions in China, including Chongqing and Jiangsu, are implementing policies to support the high-quality development of the digital cultural industry, highlighting the government's commitment to this sector [1]. - The digital cultural industry is seen as a key area for national cultural digitalization strategy and the construction of a culturally strong nation [1]. Group 2: AI and Cultural Innovation - AI has shown significant potential in creating digital content that reflects Chinese cultural characteristics, with projects like the animated series "千秋诗颂" and the game "黑神话：悟空" gaining international attention and showcasing Chinese culture [2]. - The global landscape indicates that countries are competing to leverage AI in cultural sectors, with examples from the US and EU demonstrating the integration of AI in cultural heritage and creative industries [2]. Group 3: Infrastructure and Resource Development - There is a call for strengthening data resources and technology platforms, including the creation of a high-quality corpus of Chinese cultural data and AI training datasets to support various cultural applications [3]. - The establishment of collaborative innovation mechanisms between industry, academia, and research is essential to drive the application of AI technologies in cultural sectors [3]. Group 4: Ethical and Regulatory Framework - The article stresses the need for developing specific standards and content labeling requirements for AI-assisted creation to prevent cultural distortion and historical inaccuracies [4]. - It highlights the importance of defining intellectual property rights for AI-generated content and establishing ethical review committees to guide the industry [4].