Core Insights - Nayuki Tea is recognized as a pioneer in the new tea beverage sector, having expanded from Shenzhen to over 230 major cities globally, with nearly 1,800 stores and over 100 million members [1][3][6] - The brand's innovation-driven approach, rooted in Shenzhen's favorable business environment, has been crucial for its growth and market validation [2][3] Innovation and Market Strategy - Nayuki introduced a dual-category model of "tea beverages + soft European bread" in 2015, establishing itself as a leader in the new tea beverage market [3] - The opening of the "Nayuki Dream Factory" in 2019 generated nearly 1 million yuan in sales within three days, setting a new standard for consumer brand space value [3] - In 2023, Nayuki launched the "Nayuki Tea House" to explore new retail models, integrating traditional tea culture with modern lifestyles [3] Health Strategy and Performance - Nayuki has shifted its focus towards health-oriented products, launching several successful health drinks, including "Nayuki Small Green Bottle" and "Super Avocado Yogurt Smoothie" [4][5] - The company's health strategy has resulted in a 35% year-on-year increase in average orders per store and a 28% increase in same-store sales as of May 2025 [5] Global Expansion - Nayuki aims to become a global brand, with plans to enter Southeast Asian and European markets, having already established a presence in Thailand and preparing to open its first store in New York [6] - The brand's growth narrative reflects a successful partnership between the company and the city of Shenzhen, showcasing the synergy between innovative enterprises and vibrant urban environments [6]

Core Viewpoint - Nayuki's Tea (02150) has seen a stock price increase of over 4%, reaching HKD 1.54, with a trading volume of HKD 8.008 million, following the launch of its "Good Luck Purple" product on August 7, which quickly became the top-selling item on delivery platforms [1] Company Developments - The launch of the "Good Luck Purple" package led to a 500% increase in delivery sales on the day of its release [1] - Nayuki's Tea is actively expanding its product line to align with health trends, introducing new items such as sugar-free matcha lemon drinks following the success of its small green bottle [1] - The company plans to remodel approximately 200-300 stores in office districts of first-tier and new first-tier cities by 2025 to cater to consumer dining needs at various times and enhance store profitability [1] Industry Insights - The demand for freshly made tea beverages remains strong, and Nayuki, as a leading brand in the industry, has significant growth potential [1]

Group 1 - The company focuses on a "green health strategy" and is actively exploring new store formats, with plans to open its first light drink and light food store in Shenzhen by March 2025 [1] - The company will optimize existing stores and emphasize the introduction of health products, with a net reduction of 121 direct stores in 2024 and a focus on high-line markets [1] - The company is expanding its overseas business and steadily developing its bottled beverage segment, with bottled beverage revenue reaching 293 million yuan in 2024, a year-on-year increase of 10% [1] Group 2 - The company maintains revenue forecasts for 2025-2027 at 5.2 billion, 5.3 billion, and 5.5 billion yuan, representing year-on-year growth of 5.3%, 1.7%, and 3.5% respectively [2] - The company expects net profit for 2025-2027 to be -13 million, 500,000, and 5.6 million yuan, with significant year-on-year growth of 86%, 104%, and 980% respectively [2] - The company maintains an "overweight" rating, considering the ongoing exploration of new models and the potential for future profitability [2]