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《舌尖上的中国》赋能宁波“土特产”——农博会首日销售火爆,本土优品借力IP破局出圈
Core Insights - The Ningbo Agricultural Expo highlights the growing importance of local specialties as a solid vehicle for rural revitalization and farmer prosperity, with a total transaction amount of 8.7 million yuan and online sales reaching 5.3 million yuan on the first day [1] - The agricultural, forestry, animal husbandry, and fishery sectors in Ningbo achieved a total output value of 47.86 billion yuan in the first three quarters of 2025, cultivating 16 billion-level industrial chains and 2 hundred-billion-level industrial chains [1] Group 1 - Local specialties are becoming a key driver for rural revitalization and farmer prosperity in Ningbo, as evidenced by significant transaction figures at the Agricultural Expo [1] - The expo showcased a variety of local products, indicating a robust and growing industrial chain that supports the "Ningbo products" brand [1] - There is a challenge for high-quality local products to expand their brand recognition beyond regional markets to become nationally recognized brands [2] Group 2 - The "Taste of China" initiative at the expo aims to elevate Ningbo's local products to national recognition through a systematic empowerment framework, focusing on quality and storytelling [4] - The integration of technology and industry is crucial for the success of Ningbo's local specialties, with advancements in agricultural technology and digital farming enhancing production efficiency [7] - The essence of local specialty prosperity lies in retaining more value within rural areas, transitioning from raw material output to brand output, and establishing high-value recognition through cultural IP [9] Group 3 - The potential inclusion of Ningbo's quality products in the "Taste of China" initiative could lead to a new model of cultural empowerment for the industry, promoting brand standardization and marketization [12] - The initiative aims to document not just food but also the cultural and technological narratives behind Ningbo's agricultural products, creating a sustainable path for shared prosperity [12]
一图绘未来丨浙江宁波以“一张图”统筹耕林园空间治理
0:00 / 6:28 田间,阡陌相连,虽不是收获季节,一眼望不到头的田垄仍勾勒出仓廪充实的意象;山上,森林层层叠叠,在江南的冬日里呈现出斑斓的色彩;村里, 赏田园风光、寻乡村记忆,吸引八方来客,村民在家门口做生意,收获与幸福写在笑脸上…… 这幅图景,正是浙江省宁波市"一张图"统筹耕林园空间治理的写真。2025年,宁波在全国率先开展这项重大改革试点,结合"多田套合"等工程,探索农 用地空间配置"最优解",构建集聚高效、共富共美的农用地空间格局,夯实粮食安全基石,守牢生态安全底线。截至目前,"一张图"上全市耕地面积和森林 覆盖率由215.9万亩和39.8%,分别增长到222.5万亩和40.81%,实现耕林面积"双增长"。 一图绘未来。"一张图"不仅是数据平台,更是重大改革的综合集成。在宁波,随着"一张图"从"技术平台"向"治理引擎"跃升,资源配置也从"要素保 障"向"价值创造"转型。宁波实践证明,"一张图"已成为推动自然资源管理全方位变革的牵引性工程、国土空间治理能力全方位跃升的关键路径。 从这张图出发,宁波科学制定治理方案,做好耕林园保护利用空间专项规划:市级盯住耕地保有量、森林覆盖率等核心指标,构建市域耕林 ...