奔驰电动大G

Search documents
电动大G,奔驰一次失败的商业尝试?
Hu Xiu· 2025-06-08 02:04
Group 1 - The electric G-Class from Mercedes-Benz has been acknowledged as a commercial failure, with high inventory levels at dealerships [1][4] - As of April this year, only 1,450 units of the electric G-Class have been sold, with China and South Korea each accounting for around 50 units [4] - In contrast, the sales of fuel and diesel versions reached 9,700 units, indicating a significant preference for traditional models over the electric variant [5][6] Group 2 - Despite the poor sales of the electric G-Class, the traditional G-Class continues to perform well, with a projected 18% increase in sales for Q1 2025 compared to the previous year [7] - The electric G-Class is technically capable off-road, featuring independent motors for precise torque control and improved water wading depth compared to fuel versions [24][26] - However, the emotional appeal and brand heritage associated with the traditional fuel-powered G-Class are critical factors influencing consumer preferences, as luxury car buyers value brand history and cultural significance [28][29] Group 3 - The luxury car market is increasingly competitive, with domestic brands in China offering advanced technologies that challenge traditional luxury automakers [32][36] - The shift towards electric vehicles raises questions about whether the historical prestige of brands like Mercedes-Benz can justify the high price points of their electric models [37][38] - Brands like Ferrari are opting for hybrid technologies instead of fully electric models, indicating a strategic approach to maintaining their luxury status while adapting to market trends [39]