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奔驰G级
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小鹏将在欧洲本土生产,和奔驰G级同工厂
Guan Cha Zhe Wang· 2025-09-15 07:02
Group 1 - The core point of the article is the successful local production of the first batches of Xiaopeng G6 and G9 at the Magna Graz factory, marking a significant step in Xiaopeng Motors' strategy for localizing electric vehicle production in Europe [1][3] - Xiaopeng Motors has officially announced its collaboration with Magna Steyr in Graz, Austria, to leverage existing production lines for accelerating the localization of electric vehicle manufacturing in Europe [1][6] - The Magna Graz factory, part of Magna International, is known for contract manufacturing and has produced over 4 million vehicles without having its own brand, indicating a strong capability in flexible manufacturing [3][5] Group 2 - Xiaopeng Motors is actively expanding its presence in Europe, having entered the market in 2021, with over 8,000 vehicle registrations in the first half of this year, where the G6 model contributed 67% of the sales [7][9] - The company’s overseas sales reached 18,701 units from January to July 2025, representing a year-on-year increase of 217%, highlighting the growing demand for its vehicles in international markets [9]
对标奔驰大G,宝马也要推旗舰硬派越野车
Core Insights - BMW is developing a rugged off-road SUV, codenamed G74, expected to enter production by 2030, targeting the Mercedes G-Class [1][3] - The G74 will be based on the upgraded BMW X5 platform and is planned to be produced at the South Carolina plant in the second half of 2029 [1][3] Group 1 - The G74 may replace the current flagship SUV, XM, which is focused on performance and road capabilities, while G74 will extend the flagship positioning into the off-road adventure segment [3] - The XM is currently produced in South Carolina and is expected to cease production in 2028 to make way for the G74 [3] - BMW recently launched the xOffroad package for the X5's "Silver Anniversary" edition, which includes off-road features, indicating a stronger off-road configuration for the G74 [3] Group 2 - Unlike the next-generation X5, which will develop both electric and fuel-powered versions, the G74 is expected to primarily focus on fuel power, with a possible hybrid system [3] - Sales of the electric G-Class are lagging behind the fuel version, with average sales times of 41 days for electric and 16 days for fuel [3] - If the reports are accurate, the G74 will be BMW's first rugged off-road vehicle aimed at the civilian market [3]
电动大G,奔驰一次失败的商业尝试?
Hu Xiu· 2025-06-08 02:04
Group 1 - The electric G-Class from Mercedes-Benz has been acknowledged as a commercial failure, with high inventory levels at dealerships [1][4] - As of April this year, only 1,450 units of the electric G-Class have been sold, with China and South Korea each accounting for around 50 units [4] - In contrast, the sales of fuel and diesel versions reached 9,700 units, indicating a significant preference for traditional models over the electric variant [5][6] Group 2 - Despite the poor sales of the electric G-Class, the traditional G-Class continues to perform well, with a projected 18% increase in sales for Q1 2025 compared to the previous year [7] - The electric G-Class is technically capable off-road, featuring independent motors for precise torque control and improved water wading depth compared to fuel versions [24][26] - However, the emotional appeal and brand heritage associated with the traditional fuel-powered G-Class are critical factors influencing consumer preferences, as luxury car buyers value brand history and cultural significance [28][29] Group 3 - The luxury car market is increasingly competitive, with domestic brands in China offering advanced technologies that challenge traditional luxury automakers [32][36] - The shift towards electric vehicles raises questions about whether the historical prestige of brands like Mercedes-Benz can justify the high price points of their electric models [37][38] - Brands like Ferrari are opting for hybrid technologies instead of fully electric models, indicating a strategic approach to maintaining their luxury status while adapting to market trends [39]