小米YU7 凤凰网科技讯 北京时间10月6日，据彭博社报道，中国汽车制造商在争夺国内中产阶级车主方面已经领先西方竞争对手。现在，他们把目光瞄准了富有客户 群：那些想为爱车增添一点"个性"的车主。 上个月，小米集团推出了一项新服务，允许购买售价52.99万元高性能版SU7 Ultra的客户，为汽车定制内饰与车漆等配置，这将使得车价至少再增加10万 元。 那些希望为SU7 Ultra进行个性化升级的买家至少需要投入10万元，可选定制包括24K金车标以及提供四种颜色选择的锻造轮毂等。该定制服务同样适用于售 价32.99万元的YU7 Max，这款SUV也被拿来与法拉利的Purosangue做比较。 小米24K金车标 对于小米来说，以更低价格挑战西方高端品牌的战略不止体现在汽车上。该公司联合创始人兼CEO雷军近日还发布了一款新智能手机，直接对标指苹果最新 iPhone 17，但起售价比苹果机型便宜1000多元。 赚钱风口 通过为车主提供高价选配方案，小米正切入一个利润丰厚的风口。多年来，法拉利、宾利和兰博基尼等豪华车品牌一直在为超富有客户提供定制服务，让他 们通过花更多的钱打造独一无二的座驾。 挑战保时捷 作为一家迅速 ...

作者 | 柴旭晨 编辑 | 王小娟 当下国内汽车产业空前繁荣，但同质化却愈发严重。作为吉利的超跑"白月光"，莲花这次准备来"破卷"了。 9月21日，新款莲花跑车ELETRE和EMEYA上市，这是其一次年度改款，主要是对配置和部分细节进行了升级。其中新款ELETRE推出3款车型，售55.8 万-83.8万元；新款EMEYA推出3款车型，售价53.8万-82.8万元。 此次发布会上，莲花集团CEO冯擎峰也向行业喊话，在汽车工业的发展进程中，虽然技术更迭不断，时代滚滚向前，但只有原创精神是能最终留下来的行 业财富。 "中国汽车工业应该做一些原创，应该拿出让全世界都震惊、尊敬的技术，而非一味卷价格，通过'平替'达到自己的市场占有率。"冯擎峰向华尔街见闻直 言。 要知道，曾经让特斯拉扬名立万的首款电动跑车Roadster正是基于莲花ELISE底盘开发，莲花自身则量产出全球首台超两千匹马力的纯电超跑EVIJAX。如 今，莲花用智能主动控制技术，为电车的操控性与舒适性平衡的工程挑战做出样板间。 事实上，每一项技术突破都来之不易。除了数字化底盘莲花跑车还拥有多项"黑科技"，包括可提供最高215kg下压力的主动双层尾翼、主动稳 ...

Core Insights - Former Lamborghini Chief Exterior Designer Fabian Schmölz has officially joined Xiaomi Auto as the head of the European exterior design team [2] - Schmölz has a notable background, having worked on key models at Porsche, including the Porsche 718 Boxster and the electric Taycan prototype [2] - He has been working for Xiaomi Auto since April 2025, with his role based in Schwabmünchen, Bavaria, Germany [2] Company Developments - Xiaomi Auto is expanding its design capabilities by hiring experienced professionals from the luxury automotive sector [2] - The addition of Schmölz is expected to enhance the aesthetic and design quality of Xiaomi's automotive offerings [2] Industry Context - The recruitment of high-profile designers from established luxury brands indicates a trend where tech companies are increasingly investing in automotive design to compete in the electric vehicle market [2] - This move aligns with the growing emphasis on design and innovation in the automotive industry, particularly among new entrants like Xiaomi [2]

Core Viewpoint - Xiaomi has made a significant move by hiring Fabian Schmlz, the former chief exterior designer of Lamborghini, to lead its European exterior design team for its automotive division [1] Group 1: Key Hires - Fabian Schmlz, renowned in the automotive design industry, is known for his work on the Lamborghini Temerario model [1] - Prior to his role at Lamborghini, Schmlz contributed to the design of several key models at Porsche, including the Porsche 718 Boxster, Porsche Vision GT concept car, and the prototype for the Porsche Taycan, known as Mission E [1] - Xiaomi has been actively recruiting talent, including Kai Langer, the former design head of BMW's i series, who joined Xiaomi on August 1 after over 20 years at BMW Group [1]

Core Viewpoint - Porsche is restructuring its high-performance battery subsidiary Cellforce due to weak demand for electric vehicles, abandoning its self-developed battery production plans and transforming Cellforce into an independent R&D department [1][3]. Group 1: Market Challenges - Despite strong performance in Europe, Porsche's electric vehicle sales in China and the U.S. have fallen short of expectations, leading to the halt of the independent battery project Cellforce [3]. - The project, which aimed to establish a 20GWh battery capacity and was expected to be used in high-performance electric sports cars post-2025, has faced significant setbacks, including fluctuating technology routes and extended R&D cycles [3]. - Porsche's profitability has been under pressure, with net profit for 2024 projected at €3.595 billion, a 30.3% decline year-on-year, and a sales return rate of 14.1%, down from 18% in 2023 [5]. Group 2: Financial Performance - In the first half of the year, Porsche's operating profit dropped to €1.01 billion, a 67% year-on-year decline, while net profit fell to €718 million, down 66.6% [5]. - The sales return rate plummeted from 15.7% in the previous year to 5.5%, nearly reverting to levels seen a decade ago, deviating significantly from the previously set "Road to 20" target of 18%-20% [5]. - The decision to exit the Cellforce battery project resulted in an estimated special loss of around €500 million, including an asset write-down of approximately €295 million [6]. Group 3: Strategic Adjustments - Porsche is adjusting its electrification strategy, moving from an aggressive approach to a more balanced one, planning to maintain internal combustion engine, hybrid, and pure electric powertrains simultaneously until the mid-2030s [7]. - The company aims to have electric vehicles account for 80% of sales by 2030, but as of the first half of this year, electric vehicles only made up 36% of total sales, with a notable 57% in Europe [7]. - Other luxury brands, such as Mercedes-Benz and Audi, are also revising their electrification timelines, focusing more on hybrid and efficient internal combustion engine technologies [7].

Core Viewpoint - The Mercedes-AMG GT XX concept car has set a new record in the 24-hour endurance race for electric vehicles, outperforming competitors such as Porsche Taycan, Xiaomi YU7, and Xpeng P7 [1]. Group 1 - The performance of the Mercedes-AMG GT XX is highlighted as "extreme" by Xiaomi's founder Lei Jun, who congratulated Mercedes on their achievement [1].

8月25日，知名汽车博主张抗抗KK 发文称，奔驰AMG GT XX概念车刷新了纯电车的24小时耐力赛成 绩，并附出了保时捷Taycan、小米YU7、小鹏P7的成绩。小米创办人、董事长兼CEO雷军转发相关博文 并称："太强了，这个成绩有点变态，祝贺奔驰！" 责任编辑：王翔 ...

Core Viewpoint - The article discusses the challenges and strategies for the Chinese automotive industry as it seeks to expand into international markets amidst rising trade barriers and competition from established global brands [3][4][5]. Group 1: Current Market Dynamics - In recent years, China has become the world's largest automobile exporter, surpassing Germany and Japan, with an export volume of 3.473 million vehicles in the first half of 2023 [9][10]. - The growth in exports is attributed to improvements in vehicle aesthetics, technology, and features, but the primary driver is competitive pricing [10][12]. - Trade barriers have been increasing globally, with the U.S. imposing a 100% tariff on Chinese electric vehicles and Europe implementing anti-subsidy taxes ranging from 17% to 36.3% [3][4]. Group 2: Challenges in International Expansion - The path to exporting Chinese vehicles is fraught with challenges, including the need to navigate new tariffs and local regulations [18][19]. - Companies must establish local manufacturing, brand recognition, and sales channels in foreign markets, which requires significant investment [18][19]. - The recent legal case involving Volkswagen highlights the complexities of pricing and brand protection in international markets, as the court ruled against parallel imports that undercut local pricing [12][14][17]. Group 3: Understanding Local Markets - Successful international expansion requires a deep understanding of local market dynamics, including competition, target customers, and the need for localization [22][35]. - Different models may face unexpected competition in foreign markets due to significant price differences, necessitating a reevaluation of product positioning [24][28]. - Consumer preferences vary widely across regions, impacting how vehicles are marketed and designed for different demographics [30][34]. Group 4: Localization and Policy Adaptation - Localization is critical, as seen in examples from India and Japan, where vehicles are designed to meet specific local regulations and consumer needs [36][41]. - Understanding local policies, such as tax incentives for smaller vehicles in India, can significantly influence product development strategies [36][39]. Group 5: Future Directions - The article emphasizes the importance of building a solid product foundation and brand identity to survive in a competitive market [61][62]. - Companies are encouraged to explore less competitive markets while also focusing on understanding consumer psychology and competitor strategies in traditional markets [63][64]. - The shift towards software-defined vehicles necessitates a comprehensive approach to product development that considers global market demands and technological advancements [66][67].

Core Viewpoint - Xiaopeng Motors has achieved a new record in the 24-hour endurance challenge with its P7 model, completing 3961 kilometers, surpassing previous records set by competitors [1] Group 1: Company Achievements - Xiaopeng Motors' chairman, He Xiaopeng, announced the successful completion of the P7's 24-hour test, achieving a distance of 3961 kilometers [1] - The previous records were held by Porsche Taycan at 3425 kilometers in 2019, Mercedes CLA (electric) at 3717 kilometers in 2024, and Xiaomi YU7 at 3944 kilometers in 2025 [1] Group 2: Industry Collaboration - Xiaomi's chairman, Lei Jun, congratulated Xiaopeng Motors on their achievement and encouraged more manufacturers to participate in the "pure electric vehicle 24-hour endurance challenge" to promote the development of the automotive industry [1] - Xiaopeng Motors' vice president responded to Lei Jun, emphasizing that advancements in the automotive industry are a result of collective efforts and challenges faced by all manufacturers [1]

Core Insights - Xiaomi's founder Lei Jun congratulated Xpeng Motors for completing the "pure electric vehicle 24-hour endurance challenge" and achieving a new record, emphasizing the importance of collaboration in advancing the automotive industry [1] - Xpeng Motors' chairman He Xiaopeng announced that the new Xpeng P7 completed the challenge with a distance of 3961 kilometers, surpassing previous records set by other manufacturers [1][2] - The endurance challenge serves as a rigorous test of the vehicle's overall performance, including its powertrain, charging efficiency, durability, and reliability [2] Company Developments - Xiaomi's automotive division expressed its commitment to work alongside Xpeng Motors to enhance product quality through stringent standards [1] - The challenge was initiated by Lei Jun, who previously shared the historical achievements of other electric vehicles, highlighting the competitive landscape in the electric vehicle sector [2] - The testing faced significant challenges due to adverse weather conditions, but the team managed to adapt and successfully complete the test [1] Industry Context - The "pure electric vehicle 24-hour endurance challenge" is a significant benchmark in the electric vehicle industry, pushing manufacturers to demonstrate their vehicles' capabilities under extreme conditions [2] - The results of these endurance tests are crucial for establishing credibility and performance standards in the rapidly evolving electric vehicle market [2]