Core Viewpoint - The company reported a significant decline in revenue and net profit for the first three quarters of 2025, indicating a challenging business environment and ongoing adjustments in operations [1][5]. Financial Performance - For the first three quarters of 2025, the company achieved a revenue of 1.63 billion yuan, a year-on-year decrease of 13.8%, and a net profit attributable to shareholders of 160 million yuan, down 45.5% [1]. - The earnings per share (EPS) for the period was 0.19 yuan [1]. - Quarterly performance showed a consistent decline in revenue and net profit, with Q1 to Q3 revenue changes of -17.8%, -15.3%, and -7.6%, and net profit changes of -54.1%, -47.7%, and -28.7% respectively [1]. Revenue Breakdown - Revenue by product category for the first half of 2025 showed declines across all segments: bedding sets (-21.6%), comforters (-13.3%), pillows (-14.7%), and others (-7.7%) [1]. - Revenue by channel for the first half of 2025 indicated that online sales accounted for 45.9%, with a decline of 5%, while franchise and direct sales saw declines of 43.3% and 9.1% respectively [2]. Margin and Cost Analysis - The gross margin for the first three quarters of 2025 decreased by 1.6 percentage points to 53.5%, attributed to increased product restructuring and inventory clearance efforts [3]. - The expense ratio increased by 4.3 percentage points to 41.1%, with sales expenses rising significantly [3]. Inventory and Receivables - As of September 2025, inventory decreased by 6.2% year-on-year to 830 million yuan, with a turnover period of 285 days, an increase of 31 days [4]. - Accounts receivable decreased by 8.9% year-on-year to 240 million yuan, with a turnover period of 65 days, an increase of 19 days [4]. Future Outlook - The company has adjusted its profit forecasts for 2025 to 360 million yuan, reflecting a 35% downward revision, with expectations of gradual recovery post-inventory clearance and business adjustments [5]. - The company maintains a high dividend payout ratio of over 90% from 2021 to 2024, indicating a strong return to shareholders despite current challenges [5].

Core Insights - The company reported a significant decline in revenue and net profit for the first half of 2025, with revenue at 1.09 billion and a net profit of 106 million, representing a year-on-year decrease of 16.56% and 51.31% respectively [1] Financial Performance - The company's operating cash flow improved to 290 million, primarily due to reduced procurement expenses [1] - The number of franchise stores decreased from 987 to 928, with franchise channel revenue dropping to 186 million, a substantial decline of 43.34% year-on-year [1] - The same-store sales performance in the direct sales channel also faced challenges, with a year-on-year decline of 6.86%, bringing the average store efficiency to 578,900 [1] Inventory Management - As of the end of June, the company's inventory reached 764 million, with a decline in inventory turnover efficiency [1] - The turnover days for bedding and comforter inventory increased to 204 days and 203 days respectively, indicating a slowdown in inventory turnover among franchisees, which management identified as a core issue [1]

Investment Rating - The report maintains a "Buy" rating for the company [1]. Core Views - The company has shown stable performance over 2024, but faced pressure in Q1 2025, with a significant decline in revenue and net profit. The company remains a leader in the home textile industry, and its high dividend payout provides stable returns for investors [1][10]. - In 2024, the company achieved a revenue of 3.01 billion yuan, a year-on-year decrease of 0.6%, and a net profit of 540 million yuan, down 5.2% year-on-year. The first quarter of 2025 saw a more pronounced decline, with revenue dropping 17.8% and net profit falling 54.1% [5][6]. Summary by Sections Financial Performance - In 2024, the company’s revenue and net profit showed a slight decline, with revenue at 3.01 billion yuan and net profit at 540 million yuan. The first quarter of 2025 reported revenue of 540 million yuan and net profit of 56.14 million yuan, reflecting a significant year-on-year decline [5][6]. - The company’s gross margin improved to 56.1% in 2024, with a slight increase in various product categories [8][15]. Revenue Breakdown - In 2024, the revenue from different product categories was as follows: bedding sets (39.7%), comforters (39.8%), and pillows (7.2%), with respective year-on-year changes of -0.2%, -1.6%, and -2.8% [7]. - Revenue from various sales channels in 2024 showed a decline in e-commerce sales by 7.4%, while franchise and direct sales saw slight increases of 1.4% and 1.8%, respectively [7]. Dividend and Shareholder Returns - The company proposed a cash dividend of 0.62 yuan per share for 2024, resulting in a dividend payout ratio of 96%. The current dividend yield is 7.9% based on the stock price as of April 29, 2025 [5][10]. Future Earnings Forecast - The report projects net profits for 2025, 2026, and 2027 to be 548 million yuan, 574 million yuan, and 596 million yuan, respectively, with corresponding EPS of 0.65 yuan, 0.68 yuan, and 0.71 yuan [10][11].