8月29日，罗莱生活盘中上涨2.01%，截至09:39，报8.61元/股，成交2145.65万元，换手率0.30%，总市 值71.82亿元。 分红方面，罗莱生活A股上市后累计派现51.81亿元。近三年，累计派现15.04亿元。 资金流向方面，主力资金净流入136.13万元，大单买入262.72万元，占比12.24%，卖出126.60万元，占 比5.90%。 机构持仓方面，截止2025年6月30日，罗莱生活十大流通股东中，香港中央结算有限公司位居第六大流 通股东，持股2339.57万股，相比上期增加1376.03万股。 罗莱生活今年以来股价涨16.35%，近5个交易日跌0.23%，近20日涨1.77%，近60日跌2.93%。 资料显示，罗莱生活科技股份有限公司位于上海市普陀区同普路339弄3号楼罗莱生活大厦，成立日期 2002年5月23日，上市日期2009年9月10日，公司主营业务涉及生产销售家用纺织品、酒店纺织品、鞋 帽。主营业务收入构成为：被芯类32.16%，标准套件类30.03%，家具17.98%，枕芯类6.91%，夏令产品 6.58%，其他6.33%。 罗莱生活所属申万行业为：纺织服饰-服装家纺-家纺。 ...

Investment Rating - The report gives a "Buy" rating for the company, 罗莱生活 (002293.SZ) [2][39]. Core Views - The company is a leading player in the home textile industry, focusing on bed products and covering high-end, mid-high-end, and mass-market segments. The company has shown resilience in its operations despite recent challenges [7][9]. - The company is expected to stabilize and recover in 2025, with projected revenues of 48.42 billion yuan and a net profit of 5.29 billion yuan, reflecting a 22.2% year-on-year growth [2][39]. - The company is actively optimizing its channel layout and enhancing its retail transformation, which includes expanding direct sales and improving operational efficiency [28][39]. Financial Forecasts - The company is projected to achieve total revenue of 45.59 billion yuan in 2024, with a year-on-year decline of 14.2%. However, it is expected to recover with revenues of 48.42 billion yuan in 2025, 52.22 billion yuan in 2026, and 55.59 billion yuan in 2027 [2][40]. - The net profit forecast for 2025 is 5.29 billion yuan, with further increases to 5.80 billion yuan in 2026 and 6.34 billion yuan in 2027 [2][40]. - The company's gross margin is expected to improve gradually, reaching 48.9% by 2027 [2][40]. Market Position and Strategy - The company has a strong market presence, with a significant share in the domestic home textile market, particularly in the East China region, which accounted for 41.3% of its revenue in 2024 [18][19]. - The company employs a multi-channel sales strategy, integrating online and offline channels, and has been expanding its direct sales while optimizing its franchise operations [29][32]. - The company is also investing in smart manufacturing through the establishment of a smart industrial park, which is expected to enhance production capacity and efficiency [28][33]. Sales and Revenue Breakdown - In 2024, the company's revenue from online sales was 13.82 billion yuan, while direct sales and franchise sales were 4.01 billion yuan and 14.48 billion yuan, respectively [19][30]. - The company has been focusing on high-value products, which has contributed to an increase in gross margin, with the overall gross margin rising from 43.2% in 2020 to 48% in 2024 [25][26]. Investment Recommendation - The report suggests that the company is well-positioned for future growth due to its strategic initiatives in retail transformation and supply chain optimization. The current valuation is deemed sustainable, with potential for further appreciation [39][41].

Investment Rating - The report maintains a "Buy" rating for the company [1]. Core Views - The company has shown stable performance over 2024, but faced pressure in Q1 2025, with a significant decline in revenue and net profit. The company remains a leader in the home textile industry, and its high dividend payout provides stable returns for investors [1][10]. - In 2024, the company achieved a revenue of 3.01 billion yuan, a year-on-year decrease of 0.6%, and a net profit of 540 million yuan, down 5.2% year-on-year. The first quarter of 2025 saw a more pronounced decline, with revenue dropping 17.8% and net profit falling 54.1% [5][6]. Summary by Sections Financial Performance - In 2024, the company’s revenue and net profit showed a slight decline, with revenue at 3.01 billion yuan and net profit at 540 million yuan. The first quarter of 2025 reported revenue of 540 million yuan and net profit of 56.14 million yuan, reflecting a significant year-on-year decline [5][6]. - The company’s gross margin improved to 56.1% in 2024, with a slight increase in various product categories [8][15]. Revenue Breakdown - In 2024, the revenue from different product categories was as follows: bedding sets (39.7%), comforters (39.8%), and pillows (7.2%), with respective year-on-year changes of -0.2%, -1.6%, and -2.8% [7]. - Revenue from various sales channels in 2024 showed a decline in e-commerce sales by 7.4%, while franchise and direct sales saw slight increases of 1.4% and 1.8%, respectively [7]. Dividend and Shareholder Returns - The company proposed a cash dividend of 0.62 yuan per share for 2024, resulting in a dividend payout ratio of 96%. The current dividend yield is 7.9% based on the stock price as of April 29, 2025 [5][10]. Future Earnings Forecast - The report projects net profits for 2025, 2026, and 2027 to be 548 million yuan, 574 million yuan, and 596 million yuan, respectively, with corresponding EPS of 0.65 yuan, 0.68 yuan, and 0.71 yuan [10][11].