医药制造业：作为核心业务，前三季度营收40.16亿元，同比下降12.93%，每卖出1元产品能赚的利润（毛利率）也降了7.51个百分点，只剩 59.38%。 医药流通业：营收28.87亿元，同比下降8.45%，主要是药品批发零售业务不行了。 化妆品业：营收4亿元，同比下降23.82%，连副业都没能带来惊喜。 2025年10月，片仔癀的三季报一出炉，就惊呆了整个市场——这是公司近十年来第一次出现营收、净利润双降，而且降幅远超预期。 01. 根据财报数据，2025年前三季度，片仔癀实现营业收入74.42亿元，比去年同期下降11.93%；公司赚的钱（归属于上市公司股东的净利润）只有21.29亿元， 同比暴跌20.74%。 三季度单季营收20.64亿元，同比下降26.28%；净利润6.87亿元，同比下降28.82%。 更关键的是，片仔癀的三大主业全线遇冷，没有一个能"扛事"： 而这一切的核心，还是公司的"王牌产品"——片仔癀锭剂卖不动了。 片仔癀锭剂是公司的核心，属于肝病用药，也是少数能用天然麝香的中成药，被称为"福建三宝"之一。 以前它是"香饽饽"，现在却成了"烫手山芋"。 按照公司2023年的提价通知，片仔癀锭剂国 ...

Core Viewpoint - The article discusses the shift towards rational consumption in the automotive industry, highlighting how Buick is leading this trend by emphasizing product quality and safety over emotional marketing tactics [1][2]. Group 1: Automotive Consumption Trends - Emotional consumption has become prevalent, with consumers willing to pay for emotional symbols in marketing, leading to a distortion of product value [1]. - A report indicates that 85.67% of new energy vehicle buyers prioritize safety in their purchasing decisions, significantly higher than the 48.6% who focus on smart features [2]. - The automotive industry is witnessing a backlash against excessive marketing, with regulatory bodies stepping in to curb exaggerated claims [2]. Group 2: Buick's Approach to Quality - Buick emphasizes safety and reliability in its vehicle offerings, particularly with the new electric model, the Buick E5, which has undergone 47 improvements based on user feedback [3][12]. - The Buick E5 features the advanced Auton 2.0 platform, which meets high safety standards and addresses consumer concerns about battery safety [3][5]. - The vehicle's battery system includes a seven-layer protection mechanism, ensuring high levels of safety and reliability during operation [5][12]. Group 3: Industry Implications - The shift towards rational consumption suggests that consumers are increasingly valuing quality and safety over flashy technological features [2][12]. - The automotive industry must adapt to this change by focusing on product quality and consumer trust to achieve sustainable growth [2][12].