Core Viewpoint - The article discusses the resurgence of traditional markets, or "daji," in urban areas, highlighting how young entrepreneurs are revitalizing these spaces through innovative business models and social media engagement [5][6]. Group 1: New Functions of Traditional Markets - Traditional markets are evolving to offer a diverse range of products, including fresh produce and trendy food items, at competitive prices, often lower than online platforms [9][10]. - The market experience includes interactive elements like free samples, which enhance customer engagement and satisfaction [9][10]. - The speed at which trendy food items are introduced in traditional markets surpasses that of many e-commerce platforms, allowing for rapid adaptation to consumer preferences [11][12]. Group 2: Young Entrepreneurs Transforming Markets - An increasing number of young individuals are entering the market scene, using it as a stepping stone to entrepreneurship, often starting with minimal investment [14][15]. - These new vendors are leveraging social media to build their brands and customer bases, creating private communities for direct engagement with consumers [16][17]. - The adaptability of these young entrepreneurs allows them to learn from other markets and adjust their offerings based on consumer feedback [16][18]. Group 3: Consumer Behavior and Market Dynamics - The shift back to traditional markets is influenced by a cycle of consumption where consumers, after experiencing e-commerce, seek the tangible and immediate benefits of in-person shopping [19][20]. - Social media plays a crucial role in shaping consumer perceptions and expectations, leading to increased scrutiny of vendors and their practices [19][20]. - The success of vendors often hinges on their ability to provide immediate gratification and competitive pricing, as consumers weigh the convenience of online shopping against the experience of traditional markets [20][21].

Core Insights - The traditional market, or "大集," is experiencing a revival as younger generations engage in both shopping and selling, transforming the market dynamics through social media influence and innovative business models [1][10][14] Group 1: Market Dynamics - The traditional market is attracting younger consumers who prefer its unique offerings over conventional retail options like Sam's Club, highlighting a shift in shopping preferences [2][5] - Prices at the traditional market are significantly lower than those on fresh produce platforms, with examples such as onions priced at 8 yuan for a large bag and bananas at 20 yuan for 16 to 18 pieces, showcasing the cost-effectiveness of this shopping method [5][7] - The market's ability to quickly adapt to trending food items surpasses that of many e-commerce platforms, allowing for rapid introduction of popular products like Tiramisu and "奶皮子糖葫芦" [7][8] Group 2: Young Entrepreneurs - An increasing number of young individuals are starting their own stalls at traditional markets, often as a stepping stone to entrepreneurship, with many aiming to build their own brands [10][12] - Young stall owners are leveraging social media for marketing, sharing their experiences online, and creating private customer communities to enhance customer engagement [12][13] - The shift in consumer behavior reflects a blend of traditional and modern retail practices, where young entrepreneurs are learning from various markets to refine their offerings [10][12] Group 3: Consumer Behavior - The return to traditional markets is influenced by a cycle of consumption where consumers, after experiencing e-commerce, seek the tangible and immediate benefits of in-person shopping [14][15] - Social media plays a crucial role in shaping consumer perceptions, with younger shoppers being more aware of potential pitfalls in traditional market transactions, leading to a demand for transparency and quality [14][15] - The immediacy of traditional market shopping, such as purchasing warm hats for 30 yuan, highlights a preference for instant gratification that aligns with current consumer trends [15][16]

Core Points - The article highlights the launch of JD's "Anxin Underwear Day" on July 24, featuring discounts and promotions on various underwear brands to provide consumers with comfort during the summer heat [1][3][4] - The event includes a live broadcast titled "Tonight's 'Cool Pants'," where JD's underwear sales team will engage consumers with humor while promoting quality underwear and exclusive offers [3][4] - All products featured in the event are marked with JD's "Anxin Quality" standard, ensuring quality control and offering compensation for counterfeit materials [3][4] Promotions and Discounts - JD is offering a 10% discount, additional reductions of 15 for every 100 spent, and tiered discounts of 20% for two items and 30% for three items during the event [1] - A limited-time offer of 50% off on clothing from 8 PM on July 24 to July 25 is also available [1] - The "Buy Cheap Double Compensation" service allows consumers to claim double the price difference if they find the same product cheaper on another platform [3] Product Highlights - Women's options include antibacterial cotton underwear from Quan Mian Shi Dai, which has a 7A level antibacterial capability, and 100% cotton underwear from Odi Fen, designed for breathability [4] - Men's choices feature Aimer's modal boxer shorts, which are lightweight and comfortable, and Miao Ren's ice silk shorts, designed for a cool feel [4] - All products are designed to meet various consumer needs for comfort and hygiene during hot weather [4]