Core Insights - The company, 联众 (06899.HK), is enhancing its strategic focus on the female entertainment sector, aiming to improve the value experience for core female users and drive growth through quality and innovative content [1][2] Group 1: Business Strategy - The company has established a solid user base primarily consisting of high-value female users aged 18 to 40 in new first-tier cities, which provides a strong foundation for future development and data insights [1] - The company emphasizes the importance of understanding and serving its core users to uncover deeper value, which is seen as key to future competition [1] Group 2: Business Matrix Development - The company plans to upgrade the entertainment live streaming experience by refining content categories, encouraging innovative interaction formats, and strengthening emotional connections among users, making the platform a key space for leisure and social interaction [1] - There will be increased investment in the entertainment live streaming and live e-commerce sectors [1] Group 3: Customized Product Development - The company is developing light competitive gaming products that focus on enjoyable gameplay and strong community interaction, reducing the hardcore attributes of traditional competition [2] - The focus will also be on creating female-oriented casual games that are easy to play, visually appealing, and provide emotional comfort, aligning with modern women's pursuit of low-pressure entertainment experiences [2] - This strategic focus is expected to enhance user engagement, expand new business growth opportunities, and create long-term sustainable value for shareholders [2]

Core Insights - The company is enhancing its strategic focus on the female entertainment sector, aiming to improve the value experience for core female users through high-quality and innovative content [1][2] - Since launching its short video platform live streaming business in 2021, the company has established a robust operational system and gathered a large, distinctive user base primarily consisting of high-value female users aged 18 to 40 in new first-tier cities [1] - The company believes that understanding and serving its core users is crucial for future competition, leading to a deep customization of business and content tailored to the specific needs and preferences of female users [1][2] Business Matrix Development - The company plans to upgrade the entertainment live streaming experience by refining content categories, encouraging innovative interactive formats, and strengthening emotional connections among users, making the platform a key space for leisure and social interaction [1] - There will be increased investment in the entertainment live streaming and live e-commerce sectors to enhance user engagement and community belonging [1] - Customized product development will include light competitive gaming products that emphasize fun gameplay and strong community interaction, as well as female-oriented casual games designed to provide emotional comfort and a low-pressure entertainment experience [2] - The strategic focus is expected to allow the company to respond more accurately to user needs, enriching the entertainment experience and expanding new business growth opportunities while creating long-term sustainable value for shareholders [2]

Core Insights - The company, Lianzhong (06899), aims to strengthen its strategic focus on the female entertainment sector by enhancing the value experience for core female users and driving growth through high-quality, innovative content [1][2] Group 1: Business Strategy - The company has established a solid user base primarily consisting of high-value female users aged 18 to 40 in new first-tier cities, which provides a strong foundation for future development and data insights [1] - The company plans to customize its business and content development to meet the specific needs, usage habits, and emotional preferences of its core female user group [1][2] Group 2: Product Development - The company will develop light competitive gaming products that emphasize enjoyable gameplay and strong community interaction, reducing the hardcore nature of traditional competitive games [2] - The focus will also be on creating female-oriented casual games that are visually appealing, easy to play, and provide emotional comfort, aligning with modern women's pursuit of low-pressure entertainment experiences [2] Group 3: User Engagement - The company intends to upgrade the entertainment live-streaming experience by refining content categories and encouraging innovative interactive formats to strengthen emotional connections and community belonging among users [1] - Increased investment and development efforts will be directed towards the entertainment live-streaming and live e-commerce sectors to enhance user engagement [1]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告之內容概不負責，對其準確性或完整性亦不 發表任何聲明，並明確表示，概不對因本公告全部或任何部分內容而產生或因倚賴該等內容而引致之任何損 失承擔任何責任。 （ 根據開曼群島法律註冊成立之有限公司） （股份代號：6899） 自願公告 聚焦女性用戶價值，以內容驅動新娛樂 本公告乃由聯眾國際控股有限公司（「本公司」）自願作出。 本公司董事（「董事」）會（「董事會」）欣然宣佈，在現有業務及用戶生態持續良性發展的基礎 上，決定進一步加強女性娛樂領域的戰略佈局—聚焦持續提升核心女性用戶的價值體驗， 並以優質、創新的內容驅動新娛樂業務的增長。 自 二 零 二 一 年 開 展 短 視 頻 平 台 直 播 業 務 以 來 ， 本 公 司 已 在 抖 音 、 快 手 等 核 心 陣 地 深 耕 四 年。期間，我們不僅建立了成熟的運營體系，更重要的是，成功匯聚了規模龐大、特徵鮮 明的核心用戶群體 — 主要為新一線城市中18至40歲的高價值女性用戶。該用戶群體的形 成，為本公司未來的發展奠定了堅實的用戶基礎與數據洞察優勢。 – 1 – OURGAME INTERNATIONAL ...