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联众(06899.HK):决定进一步加强女性娱乐领域的战略布局
Ge Long Hui· 2025-10-10 09:54
Core Insights - The company, 联众 (06899.HK), is enhancing its strategic focus on the female entertainment sector, aiming to improve the value experience for core female users and drive growth through quality and innovative content [1][2] Group 1: Business Strategy - The company has established a solid user base primarily consisting of high-value female users aged 18 to 40 in new first-tier cities, which provides a strong foundation for future development and data insights [1] - The company emphasizes the importance of understanding and serving its core users to uncover deeper value, which is seen as key to future competition [1] Group 2: Business Matrix Development - The company plans to upgrade the entertainment live streaming experience by refining content categories, encouraging innovative interaction formats, and strengthening emotional connections among users, making the platform a key space for leisure and social interaction [1] - There will be increased investment in the entertainment live streaming and live e-commerce sectors [1] Group 3: Customized Product Development - The company is developing light competitive gaming products that focus on enjoyable gameplay and strong community interaction, reducing the hardcore attributes of traditional competition [2] - The focus will also be on creating female-oriented casual games that are easy to play, visually appealing, and provide emotional comfort, aligning with modern women's pursuit of low-pressure entertainment experiences [2] - This strategic focus is expected to enhance user engagement, expand new business growth opportunities, and create long-term sustainable value for shareholders [2]
联众:聚焦女性用户价值,以内容驱动新娱乐
Zhi Tong Cai Jing· 2025-10-10 09:49
Core Insights - The company is enhancing its strategic focus on the female entertainment sector, aiming to improve the value experience for core female users through high-quality and innovative content [1][2] - Since launching its short video platform live streaming business in 2021, the company has established a robust operational system and gathered a large, distinctive user base primarily consisting of high-value female users aged 18 to 40 in new first-tier cities [1] - The company believes that understanding and serving its core users is crucial for future competition, leading to a deep customization of business and content tailored to the specific needs and preferences of female users [1][2] Business Matrix Development - The company plans to upgrade the entertainment live streaming experience by refining content categories, encouraging innovative interactive formats, and strengthening emotional connections among users, making the platform a key space for leisure and social interaction [1] - There will be increased investment in the entertainment live streaming and live e-commerce sectors to enhance user engagement and community belonging [1] - Customized product development will include light competitive gaming products that emphasize fun gameplay and strong community interaction, as well as female-oriented casual games designed to provide emotional comfort and a low-pressure entertainment experience [2] - The strategic focus is expected to allow the company to respond more accurately to user needs, enriching the entertainment experience and expanding new business growth opportunities while creating long-term sustainable value for shareholders [2]
联众(06899):聚焦女性用户价值,以内容驱动新娱乐
智通财经网· 2025-10-10 09:48
Core Insights - The company, Lianzhong (06899), aims to strengthen its strategic focus on the female entertainment sector by enhancing the value experience for core female users and driving growth through high-quality, innovative content [1][2] Group 1: Business Strategy - The company has established a solid user base primarily consisting of high-value female users aged 18 to 40 in new first-tier cities, which provides a strong foundation for future development and data insights [1] - The company plans to customize its business and content development to meet the specific needs, usage habits, and emotional preferences of its core female user group [1][2] Group 2: Product Development - The company will develop light competitive gaming products that emphasize enjoyable gameplay and strong community interaction, reducing the hardcore nature of traditional competitive games [2] - The focus will also be on creating female-oriented casual games that are visually appealing, easy to play, and provide emotional comfort, aligning with modern women's pursuit of low-pressure entertainment experiences [2] Group 3: User Engagement - The company intends to upgrade the entertainment live-streaming experience by refining content categories and encouraging innovative interactive formats to strengthen emotional connections and community belonging among users [1] - Increased investment and development efforts will be directed towards the entertainment live-streaming and live e-commerce sectors to enhance user engagement [1]