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南都电商观察|王艳带货引争议;顿顿单飞首场带货超500万
Nan Fang Du Shi Bao· 2025-08-25 04:25
Group 1 - The former CEO of Dongfang Zhenxuan, Sun Dongxu, is reportedly on leave and has not resigned, as confirmed by the company and Sun himself [1][3] - Yu Minhong, the founder of Dongfang Zhenxuan, stated that Sun has been working as a consultant since December 2023 and is currently on an extended leave approved by him [3] Group 2 - Wang Yan, known for her role as "Qing Ge Ge," generated significant sales during her live streaming sessions, with her first session achieving sales between 10 million to 25 million yuan in just 4 hours [5] - In her second live session, sales exceeded 7.5 million yuan, bringing her total sales from both sessions to over 30 million yuan [5] Group 3 - Former Dongfang Zhenxuan host, Dun Dun, successfully conducted her first solo live streaming session, attracting over 3.5 million viewers and achieving sales between 5 million to 7.5 million yuan [6][7] Group 4 - Douyin E-commerce has cracked down on fraudulent practices in live streaming, penalizing over 40,000 merchants for引流欺诈 (traffic fraud) [7][8] - The platform has implemented measures to protect consumer rights and will continue to enhance risk identification and prevention capabilities [9] Group 5 - Kuaishou E-commerce has launched the "National Subsidy Partner" project, featuring 24 selected streamers with a combined follower count exceeding 390 million and monthly sales over 2 billion yuan [10] - The project aims to promote the "National Subsidy" initiative and enhance the visibility of participating streamers [10] Group 6 - The State Administration for Market Regulation has initiated a pilot program for product quality safety traceability, covering 10 categories of products closely related to consumer safety [11] - This program will be implemented across major e-commerce platforms, ensuring transparency and accountability in product information [12]
“晴格格”王艳直播带货保健品 两场卖了3000多万元!
8月21日,"晴格格"扮演者王艳在自己的平台个人账号,开启今年以来的第二场直播带货。 天眼查显示,当前,王志才旗下的北京王府世纪发展有限公司已是被执行人,并且被限制高消费。值得 注意的是,申请人中有北京鼎成典当行有限公司。而据中国执行信息公开网,王志才名下有多条限制消 费令,最近一条立案时间为今年5月23日。 (文章来源:21世纪经济报道) 据蓝鲸新闻,第三方平台数据显示,7月26日,王艳今年以来第一次直播带货,销售一款女性益生菌,4 小时销售额1000万到2500万元。时隔不到一个月,王艳8月21日再开播,该款产品销售额超过了750万 元,其账号也登顶保健食品榜第1名。两场直播销售额超3000万元。 公开资料显示,王艳丈夫为知名地产大亨王志才,澳大利亚籍华人,在澳大利亚也有房产。 ...
“晴格格”王艳直播带货保健品,两场卖了3000多万元!
8月21日,"晴格格"扮演者王艳在自己的平台个人账号,开启今年以来的第二场直播带货。 据蓝鲸新闻,第三方平台数据显示,7月26日,王艳今年以来第一次直播带货,销售一款女性益生菌,4 小时销售额1000万到2500万元。时隔不到一个月,王艳8月21日再开播,该款产品销售额超过了750万 元,其账号也登顶保健食品榜第1名。两场直播销售额超3000万元。 (原标题:"晴格格"王艳直播带货保健品,两场卖了3000多万元!) 公开资料显示,王艳丈夫为知名地产大亨王志才,澳大利亚籍华人,在澳大利亚也有房产。 天眼查显示,当前,王志才旗下的北京王府世纪发展有限公司已是被执行人,并且被限制高消费。值得 注意的是,申请人中有北京鼎成典当行有限公司。而据中国执行信息公开网,王志才名下有多条限制消 费令,最近一条立案时间为今年5月23日。 ...