Core Viewpoint - Meituan is launching a promotional campaign to celebrate the beginning of autumn by providing free milk tea to its delivery riders, highlighting its commitment to employee welfare and engagement [1] Group 1: Promotional Activities - Meituan will distribute 2.7 million cups of new milk tea vouchers to all riders who have completed deliveries recently, allowing them to enjoy the drink or share it with friends and family [1] - In addition to the milk tea, Meituan will offer over 10,000 free "relaxation therapy vouchers" for well-known tea brands across more than ten cities, enabling frontline employees to enjoy 40 to 60 minutes of free foot massages and other relaxation services [1] Group 2: Additional Benefits - Beyond the autumn milk tea initiative, Meituan will provide an extra cup of milk tea to over 100,000 riders with a safety score of five or above in cities like Dalian, Shenyang, Wuhan, Guiyang, Haikou, Nanchang, and Hangzhou [1] - The company will also enhance its long-term benefits for riders, including ice drink vehicles, station gatherings, summer support, and the "Rider Home" program, which will be rolled out alongside the autumn milk tea benefits [1]

Core Viewpoint - The CEO of Meituan's core local business segment, Wang Puzhong, criticized Ele.me's unsustainable promotional strategy of offering free meals, indicating that such high costs cannot be maintained in the long term [1] Group 1: Competitive Landscape - Wang Puzhong highlighted that Meituan's system capabilities surpass those of its competitors, allowing for targeted promotions and efficient user engagement [1] - He pointed out that other platforms are facing issues with "negative orders" and extremely low-income orders, which he attributes to a lack of operational precision and risk control in extreme marketing strategies [1] Group 2: Business Strategy - Meituan did not initially intend to engage in aggressive competition but felt compelled to respond to market dynamics [1] - The company claims that, with its system capabilities, it could easily increase order volumes if it chose to adopt a similar subsidy strategy as its competitors, stating it could scale from 150 million to 160 million or even 200 million orders if desired [2]

Group 1 - The core event is the 2025 Spring Recruitment Fair in Suzhou, which aims to redefine the city's appeal to job-seeking graduates by offering various incentives and benefits [1][2] - The event features exclusive perks for graduates, including free access to multiple scenic spots in Suzhou, transportation vouchers, and hotel discounts, enhancing the overall experience for job seekers [1][2] - Suzhou Bank and other local entities provided numerous gifts and services, such as transportation vouchers, meal coupons, and coffee, creating a welcoming atmosphere for potential employees [2] Group 2 - The fair highlighted the "Nine Measures for Young Talent" policy, which was announced at the 2025 Suzhou Business Conference, aimed at attracting and retaining young professionals [2] - A dedicated service area was established to offer consultations on policy information, career planning, resume diagnostics, and interview skills, reflecting the city's commitment to supporting job seekers [2] - The combination of comprehensive policies and thoughtful services at the recruitment fair illustrates Suzhou's efforts to cultivate a talent-friendly environment [2]