好想来量贩零食

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管理层迭代,万辰集团(300972.SZ)量贩零食年轻化战略再提速
Xin Lang Cai Jing· 2025-07-25 13:09
Group 1 - The core viewpoint of the news is the significant management changes at Wancheng Group, with Wang Jiankun resigning as chairman and Wang Liqing taking over, while Wang Zenning becomes the CEO, indicating a shift towards a younger management team that understands consumer trends [1] - The company is actively embracing the trend of youth consumption, particularly in its bulk snack business, and has partnered with the IP of the movie "Nezha 2" to launch popular products like blind boxes priced at 8.8 yuan, which have quickly sold out [3] - Wancheng Group has signed actor Tan Jianzi as its first brand ambassador, leading to a strong response from consumers, with a nearly 70% increase in average transaction value on the first day of the ambassador's announcement [5] Group 2 - The company's financial performance has significantly improved, with a reported revenue of 10.821 billion yuan for Q1 2025, representing a year-on-year growth of 124.02%, and a net profit of 215 million yuan, up 3344.13% [7] - The bulk snack business has shown strong growth, achieving revenues of 10.688 billion yuan, a 127.65% increase year-on-year, and a net profit of 412 million yuan, reflecting a 250.73% growth [7] - With the continued focus on youth-oriented strategies and management, Wancheng Group is expected to further innovate and enhance its retail business performance [7]