《哪吒2》系列盲盒

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管理层迭代,万辰集团(300972.SZ)量贩零食年轻化战略再提速
Xin Lang Cai Jing· 2025-07-25 13:09
Group 1 - The core viewpoint of the news is the significant management changes at Wancheng Group, with Wang Jiankun resigning as chairman and Wang Liqing taking over, while Wang Zenning becomes the CEO, indicating a shift towards a younger management team that understands consumer trends [1] - The company is actively embracing the trend of youth consumption, particularly in its bulk snack business, and has partnered with the IP of the movie "Nezha 2" to launch popular products like blind boxes priced at 8.8 yuan, which have quickly sold out [3] - Wancheng Group has signed actor Tan Jianzi as its first brand ambassador, leading to a strong response from consumers, with a nearly 70% increase in average transaction value on the first day of the ambassador's announcement [5] Group 2 - The company's financial performance has significantly improved, with a reported revenue of 10.821 billion yuan for Q1 2025, representing a year-on-year growth of 124.02%, and a net profit of 215 million yuan, up 3344.13% [7] - The bulk snack business has shown strong growth, achieving revenues of 10.688 billion yuan, a 127.65% increase year-on-year, and a net profit of 412 million yuan, reflecting a 250.73% growth [7] - With the continued focus on youth-oriented strategies and management, Wancheng Group is expected to further innovate and enhance its retail business performance [7]
哪吒周边卖疯了
投资界· 2025-02-13 08:58
以下文章来源于Tech星球 ,作者林京 Tech星球 . Tech星球,聚焦互联网前沿科技和新商业。 谁在靠哪吒狂赚? 作者 | 林京 来源 | Tech星球 (ID:tech618) 《哪吒2》电影票房不断刷新记录之后,庞大的观影人群,也让售卖哪吒周边衍生品的线 下门店客流暴增。 北京某商场里的一位卡游店员向Tech星球表示,这几天,在店门口哪吒和敖丙的人形立 牌打卡拍照人数,一度超过进店人数,放置在门店中心位置的"小马宝莉"IP不再是门店 顶流,而在其背后的哪吒周边衍生品不断有消费者前来咨询,员工不得不一遍又一遍重 复"已经没货"的通知。 截至目前,《哪吒2》电影票房已突破86亿,观影人次达1.62亿,登顶中国影史票房冠 军之后,又冲进全球影史票房榜前30名。 在电影院意犹未尽的观众,将目光投向了哪吒联名周边。 在卡牌、盲盒的线下门店里,以往都是圈内资深小众玩家进店,现在店员们很容易就能 辨别出哪些是新用户,因为他们并不了解最基本的端盒和隐藏款概念。比如,泡泡玛特 推出的《哪吒2》系列盲盒中,隐藏款"灵珠版哪吒"的抽取概率为1/96。一些消费者为 了抽到一张卡游推出的《哪吒2》SP卡(稀有卡牌),选择花费 ...