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一周新消费NO.343|王老吉 x WAKUKU推出炫彩潮玩礼盒;瑞幸联名《魔道祖师》推出非咖新品
新消费智库· 2026-01-11 13:03
New Product Launches - DQ and My Little Pony launched two new products: "Triple Berry Rainbow Cereal Blizzard" and "Miracle Magic Pony Cake Ice Cream" [2][4] - Wanglaoji collaborated with WAKUKU to release a colorful gift box containing 11 cans of Wanglaoji's 310ml beverage, priced at 139.9 yuan [4][5] - Heima launched a new "Rice Drink" made from high-quality Wuchang rice, suitable for breakfast and sports [4][5] - Let Tea introduced two new juice teas: Turmeric Lemon Tea and Three Grapefruit Juice Tea, with over 50% NFC juice content and no added sugar [5] - Joyoung launched a new soy milk product with a simple formula, containing 3.3g of protein per box [6] - Luckin Coffee partnered with the popular IP "Mo Dao Zu Shi" to launch non-coffee products, including Snow Tea and Strawberry Tea [6][7] - Yuanqi Forest entered the herbal tea market with a new product that features six herbal ingredients and no artificial additives [7] - Luxi River and Nestlé KitKat released a gift box containing "Oat Crunch Chocolate Peach Crisp" in two flavors [8] - Wei Chuan launched a new drink called "Horse Success Water," made from lychee and bamboo sugar [8] Industry Events - CoCo announced its expansion into 66 cities across 19 provinces in China since June 2024, focusing on lower-tier markets [11] - South Korean company Samjin Foods plans to increase its investment in China through a partnership with a local company for comprehensive operations [11] - RIMOWA released a new advertising campaign featuring actor Xu Guanghan to celebrate the Year of the Horse [11] - Burger King's online ordering system experienced a crash during peak times, leading to customer complaints [12][14] - Alipay's "Tap to Pay" feature surpassed 100 million daily transactions, expanding its application across various sectors [12] - Bawang Tea upgraded its 桂馥兰香 tea base with seasonal osmanthus flowers [12] - The Beijing Chocolate Museum opened, featuring a temperature-controlled environment to preserve exhibits [16] - IKEA announced the closure of seven stores in China starting February 2, 2026, after a comprehensive review of customer touchpoints [12] - Nestlé recalled infant formula in several European countries due to quality issues with a supplier's ingredient [17] - Muyuan Foods appointed Gao Dong as the new Chief Financial Officer [12] Investment and Financing - Kinotek raised $2 million for its sports analysis platform, which is already in use by MLB teams and top gyms [18] - Nutritional raw material producer Nuoyun Bio completed a Series A financing round with investments from multiple firms [18] - Bain Capital acquired the parent company of South Korean brand Andar for 216.6 billion KRW (approximately 1.046 billion yuan) [20] - Weiyuan Synthetic secured nearly 300 million yuan in a new financing round to accelerate its product development [18] - Only Group acquired a majority stake in British menswear brand Drake's [18] - Marubeni's US subsidiary acquired the Jacobson Group, which owns several footwear brands [18] - Acai Yogurt was confirmed to be acquired by Mei Yogurt, with the founding team stepping down [18] - FrieslandCampina completed the acquisition of a US whey protein company to enhance its production capacity [18] - 24 Hour Fitness's founder Mark Mastrov returned to lead the company after a buyout [18] - Fairfax Financial Holdings increased its stake in Under Armour to approximately 22% [18] Food and Beverage Trends - Uni-President launched a new 1L juice product line featuring grape and peach flavors, emphasizing zero fat and real fruit juice [25] - Yili signed actress Ma Yili as a brand ambassador for its marketing campaign for the Year of the Horse [25] - O'MILLS opened its first store in South China, focusing on naturally fermented and healthy food options [25] - Wei Family's music bistro opened in Xi'an, quickly gaining popularity on social media [25] - Black Sesame's controlling shareholder changed to Guangxi Travel Health Industry Group [28] - RIO launched a jelly alcohol product in two flavors, emphasizing a unique drinking experience [28] - Samyang collaborated with KFC to launch two new noodle products, priced at 19.9 yuan per cup [28] - Yakult introduced a limited edition packaging for the New Year, featuring auspicious colors and messages [28] - Grandpa's Farm submitted a listing application in Hong Kong [28] - Nongfu Spring released a zodiac commemorative glass bottle water, with 160,000 sets available through a lottery [31]
周报丨盒马、元气森林、农夫山泉、加多宝、盼盼推出新品
Xin Lang Cai Jing· 2026-01-10 11:14
来源:品饮汇观察 「品饮汇观察」每周追踪整理各大品牌在饮品领域的创新之举,带来最前沿的资讯,预见潮流,掌握行业脉动。 盒马双米饮品焕新登场 近期,盒马全新上架「大米饮」与「小米饮」两款谷物饮品。其中「大米饮」严选北纬45°五常优质大米,经慢萃工艺提炼,最大程度保留天然谷物清 香,适配早餐、办公、休闲等多元场景。目前该新品已登陆盒马App,230g*4瓶的组合装定14.9元,为消费者提供健康便捷的饮用选择。 图源:小红书用户@嘉嘉ziya 元气森林拓局凉茶新领域 1月4日,元气森林正式官宣进军凉茶植物饮料赛道,全新单品"好自在清凉茶"同步亮相。这款新品以"传统功效打底、现代工艺赋能、清洁配方加持"的创 新思路,不仅补齐了品牌在草本清凉饮品的品类短板,更给长期缺乏新意的凉茶市场注入鲜活动力,为消费者带来全新草本饮用体验。 农夫山泉推出马年生肖典藏版玻璃水 1月5日,农夫山泉限量推出马年生肖典藏版玻璃瓶水。据了解,本次共计筹备十六万套该款生肖水,采用"只送不卖"的回馈模式。消费者只需打开微信搜 索"农夫山泉生肖水",参与官方抽奖活动,即有机会免费获取这款兼具收藏价值与纪念意义的限定饮品。 加多宝推出联名包装潮范升级 ...