Core Viewpoint - Minsheng Bank is terminating its financial product distribution partnerships with various third-party platforms, including China Mobile's "HeBao" and Huaneng Group's YunCheng JinFu, in response to new regulatory guidelines set to take effect on October 1, 2023 [1][2][4]. Group 1 - Minsheng Bank has ceased its financial product distribution with "HeBao" since September 19, 2023, allowing only for business inquiries without further operations [1]. - The bank is also ending its partnership with Huaneng Group's YunCheng JinFu, with the termination of public fund distribution set for September 19, 2025 [2]. - On September 11, 2023, Minsheng Bank announced the termination of its public fund distribution with the "YiPay" platform, effective September 24, 2025 [2]. Group 2 - The bank previously announced the termination of its public fund distribution with "Huawei Wallet" and "Yutong Life" platforms, with respective termination dates of September 4, 2025, and August 25, 2025 [3]. - Industry insiders suggest that these actions are a proactive response to the upcoming implementation of the "Commercial Bank Agency Sales Business Management Measures" [3]. - The new regulations restrict commercial banks to sell products only through their own channels and prohibit outsourcing sales processes to third-party platforms [4][5].

Group 1 - The core viewpoint of the articles is that Minsheng Bank is terminating its cooperation with third-party platforms for public fund distribution in response to new regulatory requirements, shifting its focus to self-owned channels [1][5][11] - Minsheng Bank announced the termination of its cooperation with the "Huawei Wallet" platform for public fund distribution effective September 4, 2025, requiring investors to use the Minsheng Bank APP for all related transactions [2][3] - The bank had previously announced the termination of its partnership with the "Yutong Life" platform for public money market fund distribution effective August 25, 2025, indicating a broader strategy to consolidate its fund distribution channels [3][4] Group 2 - The new regulatory framework, known as the "Sales Agency Regulations," was issued by the National Financial Supervision Administration in March 2025, mandating that commercial banks can only sell products through their own channels and prohibiting outsourcing of sales processes [5][11] - Minsheng Bank's adjustments are a direct response to these regulations, which aim to clarify the boundaries for asset management institutions and banks, eliminating the practice of using third-party platforms for sales [5][12] - The bank is also integrating its direct banking services, with the "Huixuanbao" channel being merged into the Minsheng mobile banking and personal online banking platforms, reflecting a trend towards internal channel optimization [6][9] Group 3 - The bank's revenue from fund distribution has been under pressure due to declining commission rates and regulatory tightening, with a reported decrease in net income from fees and commissions by 5.15% year-on-year in 2024 [12][13] - The overall trend in the banking industry shows a decline in non-interest income, with many banks facing challenges in maintaining profitability in their fund distribution businesses due to reduced fees and increased regulatory scrutiny [12][13] - As of 2024, major banks, including Minsheng Bank, have been implementing fee reduction policies to attract investors, but this has led to a significant drop in income from fund distribution activities [11][12]