目前，始祖鸟烟花争议事件也波及安踏集团。多个名称带有"安踏"的社交平台账号都有网友涌入留言， 其中安踏集团官方微博已设置关注及评论限制，用户无法关注或评论其以往发布内容；其抖音账号多条 视频也被隐藏。截至发稿，安踏集团尚未对上述事件公开表态。#安踏旗下不止始祖鸟# 转自：贝壳财经 【始祖鸟烟花争议持续发酵，#始祖鸟烟花争议波及母公司安踏#】在喜马拉雅山脉烟花秀争议后，蔡国 强工作室和户外品牌始祖鸟于9月21日分别发表声明致歉。不过也有网友称始祖鸟在海外社交媒体平台 发布的英文说明内容与国内版本存在差异。部分网友质疑，始祖鸟文中提到的"与中国团队沟通调整工 作方式"有"甩锅"的嫌疑。据了解，始祖鸟母公司亚玛芬体育已于2019年被安踏全资收购。 ...

Core Viewpoint - The outdoor brand Arc'teryx faces severe public backlash after a controversial fireworks display in the Himalayas, which contradicts its environmental ethos and has led to a significant trust crisis among consumers [3][4]. Group 1: Event Overview - Arc'teryx collaborated with artist Cai Guoqiang for a fireworks display in the Himalayas, which was intended to celebrate nature but resulted in strong criticism for environmental damage [3]. - The brand and Cai Guoqiang issued public apologies following the backlash, but this did not alleviate public dissatisfaction [3]. Group 2: Brand Philosophy and Public Perception - Arc'teryx has historically promoted a philosophy of "respect for nature," emphasizing its commitment to environmental protection and local culture [3]. - The fireworks event has been perceived as a stark contradiction to the brand's stated values, leading to a crisis of public trust [3][4]. Group 3: Environmental Concerns - Environmental experts criticized the event, highlighting the fragility of the Tibetan Plateau ecosystem and questioning the brand's claims of using biodegradable materials and adhering to environmental standards [4]. - The incident has raised broader concerns about "greenwashing," where companies exaggerate or fabricate their environmental efforts to enhance their corporate image [4][5]. Group 4: Regulatory Environment - There is increasing scrutiny on corporate ESG (Environmental, Social, and Governance) practices, with regulatory bodies emphasizing the need for accurate environmental disclosures [5][6]. - New guidelines for sustainability reporting have been implemented, requiring companies to provide truthful and comprehensive information regarding their environmental impact [6]. Group 5: Implications for the Brand and Industry - The backlash against Arc'teryx serves as a cautionary tale for other companies regarding the risks of misalignment between brand messaging and actual practices [7]. - Companies are urged to genuinely implement ESG principles and avoid superficial marketing tactics that could damage consumer trust and brand reputation [7].

Core Viewpoint - The incident involving the firework display by the brand "始祖鸟" (Arc'teryx) in the environmentally sensitive region of the Himalayas has sparked significant public backlash, raising questions about the brand's commitment to ecological responsibility and the appropriateness of such marketing strategies in fragile ecosystems [1][4]. Group 1: Environmental Impact - The firework display's environmental impact in the fragile high-altitude ecosystem remains difficult to assess systematically, necessitating ongoing observation [3]. - Experts have raised concerns about the effectiveness of the protective measures taken by the organizers, such as using salt bricks to guide small animals away from the area, questioning their actual impact on wildlife [2]. - The region is recognized as one of the most important ecological barriers globally, and human-induced damage is often irreversible, requiring extensive time for recovery [3]. Group 2: Brand Image and Marketing Ethics - The incident has led to a reevaluation of the brand's identity as an outdoor company, questioning why a brand that promotes "closeness to nature" would engage in environmentally harmful activities [4]. - The marketing strategy of leveraging events or topics for promotion is common, but it must adhere to cultural consensus, legal boundaries, and ethical standards [4]. - The use of art as a justification for environmental degradation is seen as a misinterpretation of art's essence and an affront to nature-loving consumers [4].