作 者 / 魏 微 编 辑 / 黄大路 设 计 / 张 萌 在2025年成都车展上，有一个品牌格外独特——RELY威麟，作为此次车展唯一一个纯皮卡品牌参展商，它带着满满的诚意与实力，向外界展示了最新 的产品信息与技术成果。 RELY威麟展台上，"让科技不再厚此薄彼"的slogan格外醒目，体现出品牌以"技术普惠"为核心，推动皮卡行业从"功能满足"向"体验升级"跨越的愿景。 在车展现场，RELY威麟这次带来家族三大系列威麟R08、威麟P3X、威麟P2X。其中，定位于全球智能实用皮卡的威麟R08在本届成都车展正式启动预 售，新车共推出9款车型，预售价格区间为8.88万元至15.18万元，预计将于2025年下半年正式上市。 这个价格让不少人惊呼RELY威麟"掀桌子"，况且这只是预售价， 等到正式价格公布，岂不是要连地板都掀了？ 同时，RELY威麟的技术杀手锏——皮卡专属技术架构"威麟开天平台"也受到更多关注。该平台通过"全球化、柔性化、开源动力、数字底盘"四大优势 实现技术赋能，为皮卡提供深度定制的全场景整车智能解决方案。 提到RELY威麟或许不少人还感到有些陌生，但如果提到它背后的奇瑞控股，恐怕瞬间就能拉近与这一 ...

Core Insights - The domestic pickup truck market in China is gaining momentum, with Chery Holding's Wuling brand entering the fray, aiming to reshape the image of Chinese pickups globally [2][3] - Wuling's product lineup includes the "Wuling Kaitian Platform" and three series: R08, P3X, and P2X, indicating a strong commitment to the pickup market [2][4] Market Potential - The global pickup truck market is approximately 6 million units annually, while China's market is only about 300,000 units, highlighting significant growth potential for Chinese brands [2] - In 2022, China exported around 250,000 pickups, indicating a strong export potential, but most products are positioned at the lower end of the market [2] Technological Advancements - The Wuling Kaitian Platform emphasizes global, flexible, and digital capabilities, featuring the world's first diesel hybrid engine and a fully validated smart chassis [4] - Wuling aims to introduce the P3X as a smart hybrid pickup, targeting a full-scene oil hybrid pricing strategy to replace traditional pickups [4][6] Product Strategy - The R08 is positioned as a practical model with a price range of 88,800 to 151,800 yuan, developed through extensive market research [8][10] - The R08 offers various powertrain options, including diesel, gasoline, and electric versions, catering to diverse market demands [10] Sales and Distribution - Wuling plans to establish a dual-channel sales strategy, focusing on both pre-sale and after-sale services, with an initial emphasis on the diesel market in specific regions [11] - The company aims to create a user-centered service network, ensuring service availability wherever vehicles are present [11]

Core Viewpoint - The 28th Chengdu International Auto Show showcases nearly 120 automotive brands and over 1,600 vehicles, highlighting the latest innovations and future trends in the global automotive industry [1] Group 1: Company Overview - Chery's RELY brand launched its smart pickup truck platform, "Weilin Kaitian," at the Chengdu Auto Show, aiming to capture a significant share of the global smart pickup market [1][4] - The brand's general manager, Zhang Jiaming, emphasized the importance of balancing intelligent experience, practical value, and price in their offerings [4] Group 2: Product Highlights - The "Weilin Kaitian" platform features four key advantages: globalization, flexibility, open-source power, and a digital chassis, aiming to provide revolutionary user experiences [4] - The Weilin P3X is designed as a leader in smart hybrid pickups, focusing on new energy and intelligent scenarios, with capabilities for over 100 different use cases [7] - The Weilin P2X is positioned as an electric professional pickup aimed at enhancing production efficiency through seamless integration of smart ecosystems [9] - The Weilin R08, developed through extensive user research, includes features like intelligent connectivity and L2-level driving assistance, making it a user-centric smart pickup [10][12] Group 3: Market Context - The global pickup market is heavily dominated by diesel power, which accounts for 78% of the market share, but the rise of new energy vehicles (NEVs) is beginning to disrupt this landscape [5] - RELY aims to leverage its 28 years of technological expertise to fill the gap in the diesel hybrid market, positioning itself as a key player in the evolving pickup segment [5]