图片来源：乘联分会 就品牌各自优势销售区域而言，长城汽车在西北和西南地区份额突出，江铃汽车则在华东和长江流域表现较强，郑州日产在西北和西南地区数据亮眼，江西 五十铃在西南和东北地区的表现很强。 智通财经记者 | 宋佳楠 2月24日，智通财经从乘联分会获悉，2026年1月中国皮卡市场销售4.9万辆，同比增长22.5%，处于近5年的同期高位水平；皮卡生产为5.2万辆，同比增长 29.3%，市场呈现产销两旺态势。 具体到皮卡品牌来看，长城汽车内销以近50%的市场份额稳坐头把交椅，江铃汽车、郑州日产、江西五十铃等保持较强地位，吉利皮卡逐步进入主流行列， 国内市场竞争格局逐步升级。 图片来源：乘联分会 在海外市场，长城汽车皮卡出口历年累计仍是第一。但随着皮卡出口市场的暴增，长安汽车、比亚迪、江淮汽车、上汽大通的皮卡快速崛起，形成中间企业 挤压尾部企业销量的特征。 乘联分会提及，由于皮卡进城效果不明显，目前皮卡增量主要来自西南地区和东北市场。销量主要来自工程建筑、市政电力、农林牧渔、批发零售业原有的 领域以及高端化、乘用化、越野玩车的这类全新客户。随着农民工回乡趋势明显，带动小城市和县乡市场恢复。传统主流车企的主力车型表 ...

Core Viewpoint - The Changan Hunter K70, a new electric pickup truck, showcases its performance in extreme cold conditions, emphasizing its all-season reliability and advanced features, building on the success of its predecessor, the K50 [1][3][14]. Group 1: Product Performance - The K70 demonstrated strong performance in extreme cold, passing critical tests in snow and ice, proving its capability as an all-season vehicle [4][6]. - Equipped with a professional OR3 chassis and high-strength body, the K70 maintains structural stability under extreme conditions, enhancing its off-road capabilities [6][11]. - The dual-motor system with a peak torque exceeding 550 N·m ensures responsive power delivery even in low temperatures, addressing common issues faced by traditional vehicles [6][11]. Group 2: Battery Technology - The K70 features a new high-capacity battery developed in collaboration with CATL, maintaining stable discharge performance at -30℃, thus mitigating winter range anxiety [8][16]. - An intelligent thermal management system further enhances battery performance in cold conditions, ensuring consistent power output [8][16]. Group 3: Market Positioning - The K70 builds on the K50's success, which was the best-selling hybrid pickup in 2025, with a total sales volume of 56,644 units, reflecting a year-on-year growth of 8.9% [9][14]. - The K70's upgrades in power, off-road capability, and design aim to expand the market for electric pickups, catering to both industrial and family needs [14][17]. Group 4: Design and Usability - The K70 features a rugged design with a width exceeding 2.08 meters and a height close to 2 meters, appealing to consumers seeking both functionality and aesthetics [13]. - Its cargo design supports various practical applications, from outdoor camping to industrial use, enhancing its versatility as a "mobile power station" [13][14]. Group 5: Future Outlook - With a planned launch in mid-2026, the K70 is positioned to solidify Changan's leadership in the electric pickup market, responding to evolving consumer demands for multifunctional vehicles [16][17]. - The K70's development reflects Changan's commitment to innovation and user-centric design, setting a new benchmark in the electric pickup segment [16][17].

奇瑞汽车正在切入快速增长的电动皮卡赛道。 来源：第一财经 关注" 新华网财经 "视频号 更多财经资讯等你来看 往期推荐 1月27日，奇瑞汽车正式宣布进军新能源皮卡市场，其旗下品牌RELY威麟的首款纯电皮卡R08 EV于当天上市，官方售价区间为12.78万元 至15.88万元。 奇瑞选择此时入局，正值中国新能源皮卡市场快速增长与竞争加剧的关键时期。 乘联分会数据显示，2025年新能源皮卡累计销量达7.3万辆，同比增长243%，增速显著高于皮卡市场整体水平。同时，新能源皮卡市场格 局初显，吉利雷达、比亚迪（以海外市场为主）、郑州日产等已占据一定领先地位。 值得注意的是，出口已成为拉动中国皮卡市场增长的重要引擎。2025年，国内皮卡出口量占整体销量的比例已达50%，长城、上汽大通、 江淮等企业在海外市场表现突出。 奇瑞商用车副总经理、皮卡事业部总经理张佳明对第一财经表示："整个皮卡的国内市场的体量有限，未来几年的最大增量还是在海外。" 尽管市场潜力可观，但国内皮卡格局已呈现"一超多强"态势，长城汽车在国内零售市场占据近半份额，江铃、郑州日产等传统厂商地位稳 固。随着电动化趋势加速，比亚迪等品牌也即将在国内推出新能源 ...

2026.01. 28 奇瑞选择此时入局，正值中国新能源皮卡市场快速增长与竞争加剧的关键时期。 乘联分会数据显示，2025年新能源皮卡累计销量达7.3万辆，同比增长243%，增速显著高于皮卡市场整体水 平。同时，新能源皮卡市场格局初显，吉利雷达、比亚迪（以海外市场为主）、郑州日产等已占据一定领先 地位。 值得注意的是，出口已成为拉动中国皮卡市场增长的重要引擎。2025年，国内皮卡出口量占整体销量的比例 已达50%，长城、上汽大通、江淮等企业在海外市场表现突出。 本文字数：661，阅读时长大约1分钟 作者 | 第一财经 葛慧 奇瑞汽车正在切入快速增长的电动皮卡赛道。 1月27日，奇瑞汽车正式宣布进军新能源皮卡市场，其旗下品牌RELY威麟的首款纯电皮卡R08 EV于当天上 市，官方售价区间为12.78万元至15.88万元。 微信编辑 | 七三 第 一 财 经 持 续 追 踪 财 经 热 点 。 若 您 掌 握 公 司 动 态 、 行 业 趋 势 、 金 融 事 件 等 有 价 值 的 线 索 ， 欢 迎 提 供 。 专 用 邮 箱 ： bianjibu@yicai.com （注：我们会对线索进行核实。您的隐私将严 ...

头部自主品牌纷纷瞄上了电动皮卡。 奇瑞汽车正在切入快速增长的电动皮卡赛道。 奇瑞商用车副总经理、皮卡事业部总经理张佳明对第一财经表示："整个皮卡的国内市场的体量有限， 未来几年的最大增量还是在海外。" 尽管市场潜力可观，但国内皮卡格局已呈现"一超多强"态势，长城汽车在国内零售市场占据近半份额， 江铃、郑州日产等传统厂商地位稳固。随着电动化趋势加速，比亚迪等品牌也即将在国内推出新能源皮 卡，竞争预计将进一步升温。 "2025年纯电皮卡的渗透率已突破9%，市场发展正从早期导入进入'产品驱动、用户认可'的新阶段。"张 佳明认为，2026年新能源皮卡市场将迎来规模化爆发。 奇瑞选择此时入局，正值中国新能源皮卡市场快速增长与竞争加剧的关键时期。 乘联分会数据显示，2025年新能源皮卡累计销量达7.3万辆，同比增长243%，增速显著高于皮卡市场整 体水平。同时，新能源皮卡市场格局初显，吉利雷达、比亚迪（以海外市场为主）、郑州日产等已占据 一定领先地位。 值得注意的是，出口已成为拉动中国皮卡市场增长的重要引擎。2025年，国内皮卡出口量占整体销量的 比例已达50%，长城、上汽大通、江淮等企业在海外市场表现突出。 1月27日 ...

Core Insights - The article highlights the evolution of the new energy pickup truck from a "tool vehicle" to a "mobile energy ecological carrier" through the dual strategy of "product strength + full-scene ecological solutions" showcased by Geely Radar at the 23rd Guangzhou International Auto Show [1] Group 1: Product Features - The Geely Radar PHEV model features the Thunder EM-P super hybrid system, delivering a maximum power of 260 kW and peak torque of 914 N·m, achieving a 0-100 km/h acceleration in 8.6 seconds, significantly outperforming traditional fuel pickups [3] - The vehicle boasts a comprehensive range of 1068 km and a fuel cost reduction of 75% per kilometer compared to fuel pickups, potentially saving tens of thousands of yuan over a five-year usage period [3] - The design includes a hidden beam structure similar to Tesla's Cybertruck, with a rated load of 0.5 tons and a durable carrying capacity of 1.3 tons, suitable for commercial applications [3] Group 2: Smart Features - The vehicle is equipped with a smart cockpit featuring a 10.2-inch instrument panel and a 14.6-inch display, running on the Galaxy OS system, which allows for 200 ms voice response and continuous dialogue capabilities [5] - An L2-level driver assistance system enhances the vehicle's usability, providing a passenger car-like intelligent experience [5] Group 3: Ecological Solutions - The PSP380 vehicle-mounted discharge device, showcased at the auto show, is a 36 kW mobile power station that redefines outdoor electricity usage, achieving 98% output efficiency and capable of powering large industrial equipment [6] - The mobile power station allows for flexible deployment, improving operational efficiency by 30% and reducing electricity costs by 87.5% compared to fuel generators, potentially saving tens of thousands of yuan annually [8] - Geely Radar has developed tailored solutions for various sectors, including agriculture and engineering, enhancing its service offerings with customized modifications for industry users [8] Group 4: Market Performance - Geely Radar has maintained its position as the leading brand in China's new energy pickup market for three consecutive years, with 9,775 units registered from January to October this year [9] - The brand has achieved a 30% repurchase rate and has been recognized as the sales champion in government procurement for two consecutive years, reflecting strong customer loyalty and brand strength [9] - Geely Radar's dual technology strategy in both pure electric and hybrid models is driving the transformation of the pickup market from fuel to electric [9]

Core Insights - Tesla's Cybertruck rear-wheel drive version has been removed from the market, indicating a significant setback for the model that was launched less than six months ago [1][4]. Group 1: Product Performance and Market Response - The Cybertruck was first unveiled in November 2019, with deliveries starting in December 2023, but it has only achieved annual sales of 20,000 units despite over 1 million pre-orders [4][11]. - The rear-wheel drive version was priced approximately $10,000 lower than the all-wheel drive version, but the expected market response was disappointing, leading to its discontinuation [4][6]. - Key features such as the electric tailgate, rear power outlet, and active air suspension were removed in the rear-wheel drive version, significantly reducing its utility as a pickup truck [8][9]. Group 2: Competitive Landscape - Other electric pickups in the U.S. market, such as the Ford F-150 Lightning and Chevrolet Silverado EV, retain essential features while lowering costs through reduced battery capacity and range [9][12]. - In the first quarter of this year, the Ford F-150 Lightning sold 7,913 units, surpassing the 7,126 units sold by the Tesla Cybertruck, making it the best-selling electric pickup in the U.S. [11]. Group 3: Consumer Expectations and Market Trends - Consumers prioritize practicality in pickup trucks, and the Cybertruck's lack of essential features has led to negative perceptions [11][13]. - The electric pickup market is still in its infancy, with traditional fuel pickups dominating sales in both the U.S. and China, where electric pickups sold only 1,718 units in August compared to nearly 290,000 traditional pickups [13][15]. - The future of electric pickups depends on consumer acceptance of their quality and performance, as current models face skepticism regarding their safety and utility [20][21].

Core Viewpoint - The pickup truck market is experiencing a surge in product launches and technological innovations, particularly in the context of the Chengdu Auto Show, setting a positive tone for the upcoming peak sales season in September and October [1]. Group 1: Market Performance and Rankings - In August 2025, the "Pickup Truck Influence Index" ranked Chang'an, Great Wall, and Jianghuai as the top three brands, with total scores of 283, 247, and 160 respectively [2][4]. - The overall score for August reached 1498, reflecting a month-on-month increase of 4.6% and a year-on-year increase of 2.5%, indicating improved market performance [4]. - The competition landscape is characterized by stable top-tier brands, intense competition in the middle tier, and notable changes in the lower tier, with brands striving for market share through product innovation and marketing strategies [5]. Group 2: New Product Launches - The Chengdu Auto Show showcased a variety of new energy pickup trucks, highlighting the industry's shift towards electrification, high-end features, and consumer-oriented designs [6][17]. - Chang'an's K50 pickup was launched with a price range of 127,900 to 192,900 yuan, featuring a comprehensive range of 1031 kilometers and addressing concerns about the cost of traditional fuel pickups [7][11]. - Great Wall's V6 Fire Cannon, priced at 229,800 yuan, is designed for extreme off-road conditions, showcasing the brand's commitment to performance and consumer aspirations [9]. - Jianghuai's new energy models, the PHEV and EV, were launched with prices starting at 159,800 and 199,800 yuan respectively, emphasizing the brand's advancements in the new energy sector [11]. - Radar's new electric hybrid model, priced at 138,800 yuan, is tailored for outdoor and commercial use, offering a cost-effective and efficient solution [13]. Group 3: Global Market Expansion - Chinese pickup brands are actively expanding their global presence, with Great Wall's new factory in Brazil set to produce models for the Latin American market, enhancing its competitive edge [21][24]. - Jianghuai's EV was successfully delivered to a Singaporean airline, marking a significant step in establishing its brand influence in the international market [23]. - JMC delivered 15 Baodian pickups to the Panamanian government, reinforcing its reputation for reliability and adaptability in the Latin American region [24]. - The overall trend indicates that Chinese pickup brands are leveraging product strength, new energy transitions, and localized partnerships to enhance their global competitiveness [25].

Core Viewpoint - The launch of the JAC Han Tu PHEV marks a significant advancement in the pickup truck market, particularly in the context of increasing demand for new energy vehicles and their advantages in performance and comfort [3][22]. Group 1: Product Overview - JAC's new Han Tu PHEV was officially launched at the Chengdu Auto Show on August 29, with prices ranging from 159,800 to 209,800 yuan, offering a competitive product for consumers [3]. - The vehicle features a "super electric hybrid" architecture, which includes a P2.5+P4 hybrid system, making it the first pickup in China to use a 4-speed DHT combined with a 2.0T GDI engine [5][7]. Group 2: Performance and Efficiency - The Han Tu PHEV boasts a maximum power output of 385 kW and a peak torque of 1000 Nm, positioning it as one of the most powerful hybrid pickups in the market [7]. - In pure electric mode, the vehicle can achieve a range of up to 100 kilometers, while its fuel consumption is as low as 1.6 liters per 100 kilometers, and it can reach a total range of 1000 kilometers [9]. Group 3: Durability and Versatility - The vehicle's chassis is designed for high durability, with a carrying capacity of up to 2 tons, and features a robust structure that enhances corrosion resistance [11]. - It offers eight driving modes, including three daily driving modes and five terrain modes, ensuring adaptability to various driving conditions [11]. Group 4: Safety Features - The Han Tu PHEV is equipped with a comprehensive suite of active safety features, including ESC, ABS, and multiple driver assistance systems, enhancing overall safety for users [13][15]. - The vehicle also includes L2-level driving assistance systems and a high-strength steel body design, providing additional protection in the event of a collision [15][16]. Group 5: Design and Technology - The exterior design features a modern aesthetic with advanced lighting systems, while the interior includes a 10.25-inch digital instrument panel and a 10.4-inch central touchscreen, enhancing user experience [18][20]. - The vehicle is equipped with various comfort features such as electronic power steering, keyless entry, and cruise control, contributing to a premium driving experience [20]. Group 6: Market Impact - The introduction of the Han Tu PHEV is expected to enhance JAC's product lineup in the plug-in hybrid pickup market, driving the industry towards higher-end and diversified offerings [22].

Core Viewpoint - The introduction of the Radar Horizon PHEV and the Geely Pickup Qianli King Kong Electric Hybrid PLUS 4WD marks a significant advancement in the pickup truck market, addressing user pain points such as fuel consumption, road rights, and functionality, while providing a versatile energy solution [1][3]. Group 1: Product Features - The Radar Horizon PHEV and Geely Pickup Qianli King Kong Electric Hybrid PLUS 4WD achieve a low fuel consumption of 1.5 liters per 100 kilometers, with a depleted fuel consumption of only 6.4 liters per 100 kilometers, and a combined range of up to 1068 kilometers, surpassing traditional fuel pickups by 200 kilometers [5][7]. - These models feature a maximum power output of 260 kW and peak torque of nearly 1000 Nm, enabling them to tackle steep slopes with a 65% incline and a 100% incline when unloaded, outperforming traditional diesel engines [7][10]. - The vehicles are equipped with a powerful discharge capability of 36 kW, allowing them to support various applications such as emergency response, outdoor camping, and more, thus enhancing their multifunctional attributes [7][12]. Group 2: Technological Innovations - The core technology of these models is the Geely Raytheon EM-P Super Electric Hybrid System, which has been successfully applied in multiple Geely models, achieving a balance between high performance and low fuel consumption [8][10]. - The vehicles utilize a two-beam main frame and cage body design, incorporating high-strength steel for enhanced durability and safety, along with advanced safety features such as hill start assist and traction control [12][14]. Group 3: Energy Ecosystem - Geely aims to create a comprehensive energy ecosystem with its intelligent energy platform, integrating distributed photovoltaic and energy storage solutions, marking a first in the pickup industry [16][17]. - The vehicles can convert solar energy into electricity, providing a zero-cost home electricity solution and enabling various power supply methods, making them a mobile energy unit [19][20].