公司披露2024 年报及25 年一季报，2024 年实现收入53.6 亿元，同比+1.9%（其中酿酒业收入53.3 亿 元，同比+6.2%），归母净利润7.9 亿元，同比+18.2%，全年业绩延续高增长态势，Q4 公司主动控制， 业绩低于预期但渠道良性维持。24 年费用精准化投入效果显著，促销费降低带动销售费用率下降 3.5pct，武陵及老白干延续双位数增长，全价位产品保持增长。25Q1 收入利润增长3%/13%，中高档酒 引领增长，毛利提升带动盈利能力提升。长期主义稳健发展，盈利释放仍有空间，调整25-27 年每股收 益为0.97 元、1.10 元、1.25 元，维持 "强烈推荐"投资评级。 Q1 中高档酒引领增长，毛利提升带动盈利能力提升。25Q1 毛利率68.6%，同比+5.9pct，25Q1 公司100 元以上/100 元以下产品实现收入6.6/5.0 亿，同比+25.5%/-15.7%，百元以上产品领跑带动结构继续升 级，毛利率提升明显。25Q1河北/山东/安徽/湖南实现营收7.2/0.4/1.3/2.1 亿，同比 +8%/+8%/+2%/+10%，推测武陵酒仍有双位数增长，老白干、孔府家等产品在基 ...

Core Viewpoint - The company reported a slight increase in revenue for 2024, with a notable growth in net profit, while Q4 2024 showed a decline in revenue and net profit. The first quarter of 2025 showed a modest revenue increase and a significant rise in net profit, indicating a mixed performance trend [1][4]. Financial Performance - For 2024, the company achieved revenue of 5.358 billion yuan, a year-on-year increase of 1.91%, and a net profit of 787 million yuan, up 18.19%. However, Q4 2024 revenue was 1.270 billion yuan, down 10.03%, with a net profit of 231 million yuan, down 6.79% [1]. - In Q1 2025, revenue reached 1.168 billion yuan, a year-on-year increase of 3.36%, while net profit was 152 million yuan, up 11.91%. Contract liabilities decreased by 20.58% year-on-year to 1.877 billion yuan [1]. Product Performance - In 2024, specific products showed varied performance: Wuling and Kongfu Family wines experienced significant growth, while others like Hengshui Laobai Gan and Bancheng Shaoguo saw declines. The revenue for Wuling wine was 1.099 billion yuan, up 12.30%, and Kongfu Family wine was 230 million yuan, up 28.12% [2]. - In Q1 2025, products priced above 100 yuan generated 661 million yuan in revenue, a year-on-year increase of 25.50%, while products below 100 yuan generated 502 million yuan, down 15.65% [2]. Profitability and Cost Management - The gross profit margin for 2024 was 65.95%, a decrease of 1.21 percentage points. The net profit margin improved to 14.69%, an increase of 2.02 percentage points. In Q1 2025, the gross profit margin rose to 68.58%, up 5.86 percentage points, indicating improved product mix and cost management [3]. - The sales expense ratio and management expense ratio showed a decline in 2024, contributing to the overall improvement in profitability [3]. Future Outlook - The company projects revenue growth for 2025-2027, estimating revenues of 5.473 billion, 5.764 billion, and 6.016 billion yuan, respectively, with corresponding net profits of 928 million, 1.052 billion, and 1.169 billion yuan. This reflects a compound annual growth rate (CAGR) of 14.09% [4]. - The company maintains a "buy" rating, citing significant potential for profit improvement due to effective state-owned enterprise reforms and rational planning for 2025 [4].